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Networking During Conferences:
14 Ways to Unleash Your Digital
Potential
Events and conferences are the holy grail of networking. In this
presentation I will explore how to take advantage of the during-event
digital conversation to network and make new connections
Morad Stern
Global Dev Communities Manager,
Hewlett Packard Enterprise (HPE)
Morad.stern@gmail.com
@Morad
Morad Stern
Event are fun. They can also be a great place to network and get
to know very interesting people from your industry
Face to Face
Digital
Week before event
Week after the eventDay of the eventWeek before event
Day of the event Week after the event
Face to Face
Digital
Week before event
Week after the eventDay of the eventWeek before event
Day of the event Week after the event
Face to face networking is available only during the event itself. However, most
people ignore the fact that the digital platform enables us to network with
participants of a professional conference even before and after the event is over
Photo Credit: Kate Ter Haar
Do your homework before coming to
the conference: Who is coming? Who
will be lecturing? What are the event
communication channels? What value
can I add or contribute to this event?
Map all the relevant social
accounts related to the
conference
Photo Credit: Kate Ter Haar
Week before event
What is “Mapping”? See here
Share with your friends and followers
that you’ll be participating the event.
Ask people to tell you if they are going
too
Week before event
Try to figure out who are the
people behind the event. Try
to connect them. Offer your
help
Photo Credit: TopRank Marketing
Week before event
Don’t forget to share you just
arrived. Use the “check in”
option. Use different digital
platform to check who already
here
Photo Credit: TopRank Marketing
During the event
Noticed a familiar face
from Facebook / LinkedIn
/ Twitter? - Don’t be shy
and say hello
Photo Credit: Robert Scoble
During the event
Usually, lecturers in professional
events are interesting people
(especially in big conference). Look
out for them and reach them
During the event
Photo Credit: Globes MAD 2016
Next Slide is a great example…
I looked for the 6 people in the previous
slide (They spoke in a conference I lectured
as well). I found their Twitter accounts and
mentioned them together, doing so during
my own lecture
During the event
Search for the real time digital
conversation going on regarding the
event (Twitter’s # might be a good start).
Join that conversation
Photo Credit: Eric Fischer
During the event
Share, share, share: Insights, images,
feelings - from the event
Tag, tag, tag: People you meet. Lecturers
you hear. Location that relevant to where
you are
Photo Credit: Joel Kramer
During the event
What’s the conference top
insights right now? Look for viral
/ provocative headlines. Share!
Photo Credit: Heisenberg Media
During the event
Participating the conference as a group?
Awesome – work as a group: Tag each
other, mention each other, share your
teammates statuses and vice versa
Photo Credit: Willy Lange
During the event
Have you met someone
interesting during the
conference? Write his / her name
down
Photo Credit: Johan Larsson
During the event
…Look for this person’s
online digital assets.
Contact him or her
Week after the event
Photo Credit: Johan Larsson
Summarize your experience from
participating. Write it as a post or
status. Try to emphasize industry
trends that the event reveled
Week after the event
Share pleasant moments
from the event. Look for
official summary and images
online.
Week after the event
Morad Stern
Global Dev Communities Manager,
Hewlett Packard Enterprise (HPE)
Morad.stern@gmail.com
@Morad
Morad Stern

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Networking During Conferences: 14 Ways to Unleash Your Digital Potential

  • 1. Networking During Conferences: 14 Ways to Unleash Your Digital Potential Events and conferences are the holy grail of networking. In this presentation I will explore how to take advantage of the during-event digital conversation to network and make new connections
  • 2. Morad Stern Global Dev Communities Manager, Hewlett Packard Enterprise (HPE) Morad.stern@gmail.com @Morad Morad Stern
  • 3. Event are fun. They can also be a great place to network and get to know very interesting people from your industry
  • 4. Face to Face Digital Week before event Week after the eventDay of the eventWeek before event Day of the event Week after the event
  • 5. Face to Face Digital Week before event Week after the eventDay of the eventWeek before event Day of the event Week after the event Face to face networking is available only during the event itself. However, most people ignore the fact that the digital platform enables us to network with participants of a professional conference even before and after the event is over
  • 6. Photo Credit: Kate Ter Haar Do your homework before coming to the conference: Who is coming? Who will be lecturing? What are the event communication channels? What value can I add or contribute to this event?
  • 7. Map all the relevant social accounts related to the conference Photo Credit: Kate Ter Haar Week before event What is “Mapping”? See here
  • 8. Share with your friends and followers that you’ll be participating the event. Ask people to tell you if they are going too Week before event
  • 9. Try to figure out who are the people behind the event. Try to connect them. Offer your help Photo Credit: TopRank Marketing Week before event
  • 10. Don’t forget to share you just arrived. Use the “check in” option. Use different digital platform to check who already here Photo Credit: TopRank Marketing During the event
  • 11. Noticed a familiar face from Facebook / LinkedIn / Twitter? - Don’t be shy and say hello Photo Credit: Robert Scoble During the event
  • 12. Usually, lecturers in professional events are interesting people (especially in big conference). Look out for them and reach them During the event Photo Credit: Globes MAD 2016 Next Slide is a great example…
  • 13. I looked for the 6 people in the previous slide (They spoke in a conference I lectured as well). I found their Twitter accounts and mentioned them together, doing so during my own lecture During the event
  • 14. Search for the real time digital conversation going on regarding the event (Twitter’s # might be a good start). Join that conversation Photo Credit: Eric Fischer During the event
  • 15. Share, share, share: Insights, images, feelings - from the event Tag, tag, tag: People you meet. Lecturers you hear. Location that relevant to where you are Photo Credit: Joel Kramer During the event
  • 16. What’s the conference top insights right now? Look for viral / provocative headlines. Share! Photo Credit: Heisenberg Media During the event
  • 17. Participating the conference as a group? Awesome – work as a group: Tag each other, mention each other, share your teammates statuses and vice versa Photo Credit: Willy Lange During the event
  • 18. Have you met someone interesting during the conference? Write his / her name down Photo Credit: Johan Larsson During the event
  • 19. …Look for this person’s online digital assets. Contact him or her Week after the event Photo Credit: Johan Larsson
  • 20. Summarize your experience from participating. Write it as a post or status. Try to emphasize industry trends that the event reveled Week after the event
  • 21. Share pleasant moments from the event. Look for official summary and images online. Week after the event
  • 22. Morad Stern Global Dev Communities Manager, Hewlett Packard Enterprise (HPE) Morad.stern@gmail.com @Morad Morad Stern