(c) Jean O'Brien, Digital Consultant & Designer http://www.jeanobrien.com/ Design for non-designers. Don't know where to start with design? Got no budget or capacity - its just up to you? Then this introduction some basic rules about logos, typeface, colours, layouts and presentations you can easily implement is where you should start... Presented at ECF Europe 2018. Join the Campaigning Forum and find out more about its upcoming events here: http://fairsay.com/events

1. Design!

2. Logos

3. Your single most
important piece of
design

4. Your single most
important piece of
design
So invest!

5. Keep it simple

6. Small to big

9. Avoid being literal

11. Identify, not describe

12. Black and white

13. Different alignments

14. Icon element

15. Know your market - should you fit in?

16. Or stand out?

17. Avoid unfortunate resemblances

18. Look from a few angles

19. Look from a few angles

21. Maximum of three typefaces

22. One typeface is better

23. Display vs body
Body copy, on the other hand is
intended for reading in larger chunks
such as paragraphs. Its goal is to be
clear and legible, and while it has its
own style and design elements, they
usually are slight variations on what
a traditional letterform should ideally
look like. You can use body copy as
display, but almost never the other
way around.
DISPLAY FONTS
ARE FOR TITLES &
HEADLINES

24. (Legibility is everything)

25. Serif Sans serif

26. Avoid the default fonts

27. Old reliables

28. No Comic Sans. No Papyrus.

29. Use weights for hierarchy

30. Colour

31. Get to know colour theory

32. Colour tones set mood

33. Use color palettes

34. Add halftones and tints for variety

35. color.adobe.com

36. Take care with contrast

37. Contrast problems
Pale on pale
Dark on dark
Red & green
Clashing colours

38. Contrast problems
Pale on pale
Dark on dark
Red & green
Clashing colours
Use higher contrast
Use higher contrast
Harmonising colours
Separate red & green

39. Layout

40. Grid systems

41. Grids create harmony

42. Get a template or create your own

43. Consider the medium

44. Consider the medium

45. Necessary information only

46. Visual hierarchy

48. White space is GOOD

50. Text alignment
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vendame volore ommostius untem
iliciaecae laccus. As sequi voluptati.
Unditat. Ut qui berioratur, illiquae
optatem con nis nulparum rae cus
sumquiaspid quia dolorpos. Fusce
vitae dolor lorem, eu bibendum
dui. In imperdiet dapibus diam, id
pellentesque consequat ut.
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Untem iliciaecae laccus.
As sequi voluptati.
Unditat.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Nam pharetra ultrices erat
interdum scelerisque. Fusce
vitae dolor lorem, eu
bibendum dui. In imperdiet
dapibus diam, id pellentesque
consequat ut.
Flush Left Centred Justified

51. Text alignment
Aximaxime dolene doloriti ipsaepe
rnatur aut eatiaes sequam quia
vendame volore ommostius untem
iliciaecae laccus. As sequi voluptati.
Unditat. Ut qui berioratur, illiquae
optatem con nis nulparum rae cus
sumquiaspid quia dolorpos. Fusce
vitae dolor lorem, eu bibendum
dui. In imperdiet dapibus diam, id
pellentesque consequat ut.
Aximaxime dolene doloriti.
Untem iliciaecae laccus.
As sequi voluptati.
Unditat.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Nam pharetra ultrices erat
interdum scelerisque. Fusce
vitae dolor lorem, eu
bibendum dui. In imperdiet
dapibus diam, id pellentesque
consequat ut.
Flush Left Centred Justified
For almost everything For things like menus,
event lineups
For books, newspapers
and magazines

52. Consistency of formatting
First caption Second caption Third caption

53. Photography and illustration

54. Rules can
be broken

56. Powerpoint

57. Powerpoint
SUCKS

58. 95% of Powerpoint slides are GARBAGE

59. 95% of Powerpoint slides are GARBAGE

60. 1 piece of info per slide

62. • No to default layouts
• 3 colours
• Strong font

63. Slides are NOT handouts!

64. Slides are NOT handouts!

65. Recommended Reading

66. Thank you!
Questions?