Presentation from ECF Europe 2019 https://europe.ecampaigningforum.com

1. Craft + Activism = Craftivism @Craftivists

2. Craftivism as one TOOL in the activism toolkit
Repetitive hand actions = meditative, thoughtful, empowering
Product = catalyst for critical-thinking, conversation, change
‘Gentle Protest’ = Strategic + Emotionally Intelligent

3. Problem-focused campaigning @craftivists

4. Changemaking Dream-Making @craftivists
Engaging the prefrontal cortex
omplex cognitive behaviour, personality expression, decision making, and mod

5. Bad Surprises vs Good Surprises @craftivists
Avoidance
Hostility
Further Engagement
Full attention
Dopamine
Switch Off
Prediction Errors

6. Bad Surprises vs Good Surprises @craftivists
Positive Prediction Error = Stay new & original

7. Cognitive Dissonance @craftivists
Cognitive Dissonance = the state of having inconsistent thoughts, beliefs,
or attitudes, especially as relating to behavioural decisions and attitude
change.

8. #GentleProtest @craftivists
cognitive dissonance —> in search of comforting (new) actions
Positive Activism
Sensory Activism
Mindful Activism
Inclusive Activism
Slow Activism
Quiet Activism

10. …More information in my book @craftivists