1. Corporate Social Responsibility
Brewing a Better World
IMBA Nynerode Business University: Anurag Manakikar, Annemarie Krabbe,
Mohammad Adil Ashraff, Tomohisa Senju, Joanna Biernat
2. 1. Sustainability & CSR Report
What to like
What not to like
2. Recommendation
3. Creating engagement
4. Sustainability Report
What to like & not to like
‘’From Barley to Bar’’ holistic view
Explanatory overview of milestones & results
Water Protection Plan in water stressed areas
Various Initiatives towards local sourcing
Lack of benchmark values (% per each
practice; integrated overview; missing KPI)
Lack of information on number of bottles &
cans incl. information on recycling bottles &
packaging material
5. Moving from CSR TO CSV
Process of CSV:
a) Reconceive products and markets
b) Redefine productivity in value chain
c) Building supportive industry clusters at
company locations
CSR CSV
Value: Doing good Economic and societal benefits
relative to cost.
Separate from Profit Maximization Integral to Profit Maximization
External pressure Integral to compete
Limited CSR budget Realign the company budget
Example : Fairtrade Purchasing Transformational procurement
6. Way Forward through Best Practice
across the industry
Heineken in society and Creating Shared Value key performance indicators
Particulars GRI 2014 2015 Page
Economic
Reducing CO2
emissions
Protecting
health and
safety
Water
resources
Sourcing
sustainability
Advocating
responsible
drinking
7. Way Forward through Best Practice
across the industry
Creating Shared value
CSV
Sustainability
Compliance
Protecting the
future
Laws, business
principles, code
of conduct
Reducing CO2 emissions,
water resources and
sourcing sustainability are
key focus areas
10. Recommendations
・ Increase the reusability of green bottles by ceramic coating
・ Recycling initiative can be increased by collaborating
with fiberglass industries
12. Creating engagement
Idea 1: Make your choice !
CO2
Information placed on the bottle and can for the customer:
Cans are lighter, thus less transport emissions and easy to
recycle which will help Heineken to reduce total emissions.
This information is meant to create awareness at the
customer & make purchasing decision
13. BREWING A BETTER WORLD,
SHARE THE MESSAGE
• Paperboard trays reflecting sustainable accomplishments
• Plastic festival cups made of bio plastic which invites the
user to make the responsible decision to re-use it
