My talk on video search engine optimization (VSEO) at Pubcon Dallas April, 2010. I talk about what it takes to win at VSEO using video to crash Google's page one party for key search terms. The main takeaways are: VSEO is a huge opportunity, VSEO comes down to three key elements (SEO fundamentals, content, audience), and VSEO is affordable, measurable and uber-effective. Have questions? email me at morganb (at) gmail (dot) com.

1. VSEO FTW! Presented By: Morgan Brown Dir. Marketing, TurnHere

2. 32,410,886,000 January 2010 http://www.comscore.com/Press_Events/Press_Releases/2010/3/comScore_Releases_January_2010_U.S._Online_Video_Rankings

3. 227,719,000 U.S. Internet Users, 8/2009 Nielsen Net Ratings 173,361,000 U.S. Internet Users Who Viewed Video, 1/2010 ComScore

5. Forrester Research: The Easiest Way to a First-Page Ranking on Google, January 2009 A video is 50 times more likely than a text page on the same topic to appear on Google’s first page of search results.

7. Video SEO: The Basics Content Audience Basics

9. Video SEO: Content Audience Basics Content

13. Break.com Embed

14. Video SEO: Audience Content Basics Audience

17. Look for New Opportunities http://mashable.com/2010/03/04/youtube-auto-captioning/

18. VSEO Success Great Content SEO Fundamentals Build Audience Evolve