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CarrieMorgan,
author,chatmoderator
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Successful#bloggingishard.Whatkindofcommitmentis
requiredtobesuccessful?#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
CarrieMorgan
@morgancarrie
A#BLOGGINGMUST:Targetingtherightaudienceand
creatingcontenttheyareinterestedin-theirinterests,
notyours.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
TressaRobbins
@tressalynne
Anycommitmentisrequired,really,aslongasit's
withsomewhatregularitysofollowersknowwhat/when
toexpect.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
ChristineWolfl
@christinewolfl
Likeeverything,therehastobeaSTRATEGY.
Whatareyourgoals?Whoareyoutargeting?#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Editorialcalendarsareessentialforbloggingteams,
contentteams,butindividualbloggersrarelyseemtouse
them.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
PeterHimler
@PeterHimler
Havingbloggedabout#PRfortenyearsnow,I'vetried
tokeepitfreshbynotfollowingthePRechochamber.
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
ChrisBell
@riskycontent
SinceI'mfromthecontentmarketing/digitalside,Iwant
toestablishclearperformancemetricsandavoidvanity
numbers.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Howcanwehelpourclientsunderstandanduphold
ablogcommitment?#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Ittakes100+poststostartbuildingmomentum.Do
yourclientsunderstandthis?#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
ChrisBell
@riskycontent
Educationclientsastowhatthenumbersmean-
especiallyengagement.Steerthemtowardseducation
sources.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
ChrisBell
@riskycontent
UsinganinboundsolutionandGA,measurearticle
viewsanddownloads.Ifbouncerateincreasesand
engagementdecreases...#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Assuminggreatcontentwillgrowaudiencewithout
marketingtosupportgrowthisabigmistake.Whatis
yourvisibilityplan?#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
LisaLaMagna
@LisaLamagna
Ournewvisibilityplanisvisual:AllVisualMarketing--no
socialmediapostswithoutcompellingvisuals.
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
GerardF.Corbett
@gerardcorbett
Promoteyourblogsonallchannelsthatfit.Right?
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
CarrieMorgan
@morgancarrie
90% ofblogsfail.Whatfactorscontributetoablogthat
ISN’Tsuccessful?#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
TressaRobbins
@tressalynne
Boringcontentorrepetitivecontentwilldefinitelybe
a#bloggingFAIL.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Lackofconsistencyisablogkiller.Enthusiasmwanes,
butwemustkeepwriting.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
ChrisBell
@riskycontent
Lackofperceptionoflstrategicvaluefromsenior
managment,andthereforebudgetandresources.
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Putthoughtintoyourposts–beunique,don’tparrot
whateveryoneelsesays.Qualityiseverything.
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
LorrieWalkerPR
@PRLorrie
Failuretohavegoodplangoingforward;nothavingan
ed.cal.;takingontoomuchtoofast,gettingfrustrated
asresult.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
PeterHimler
@PeterHimler
Poorordispassionatewriting,notbeingcurrentor
insightful,andirregularpostingtendtosinkblogs
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Whatisthebestwaytorescueanunder-performingblog?
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
JamesRubec
@JamesRRubec
Writemorecontent,writebettercontentandshareitwith
peoplewhogiveadamn!#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
ChrisBell
@riskycontent
ReviewWebstafs/GAandSocialstats,devisenew
contentcalendaroutto3months,increasequalityoutput,
andwrite!#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
CarrieMorgan
@morgancarrie
GoogleAnalyticscantellyouSOMUCHaboutblog
failure-whatworks?Whatisshared?WHatdrivesclicks?
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
CarrieMorgan
@morgancarrie
LearnbasicSEOtactics-#Yoastismypersonal
favorite.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
JamesRubec
@JamesRRubec
Peoplefearcontroversybutthat'swherereadersrun.If
yourclientisanexpertsoshouldthey.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
ChrisBell
@riskycontent
Allorgshaveabrandormissionstatement.Startwith
that,andthenwithbuyer/constituentpersonas.
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Ifconsistencyiskeytoblogging,howcanwecreate
ahabitofwritingposts?
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Writeablogpostatthesameday/timeeveryweek,
ifpossible-ordedicateonedaytowritingamonth’s
worthofposts.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
Marketwired
@Marketwired
Setupstructuresthatmakeiteasyaspossible-tostay
focused,toresearch,tocontactwhoyouneedtocontact,
etc.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
ChrisBell
@riskycontent
Manygoodarticlesandtoolsoutthereaboutsettingup
contentcalendars.Butmakeitpartofyourstructure.
Plan.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Somethingthatisn'tapriorityjustdoesn'thappen-
we'realltoobusy.Itgetscontinuallybumped!
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
CisionCanada
@Cision_Canada
Setupconversationswithpplwhoinspireyouatregular
intervals.ScheduletimetoreadyourGooglealerts
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
GerardF.Corbett
@gerardcorbett
Writedownthetopicwhenthespiritmovesyouand
saveitforlaterwhenthetimeisripeandright.
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Howcanweintegraterepurposingintoourblogging
habitsandsystems?#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
CarrieMorgan
@morgancarrie
BloggingrequiresaSYSTEM,andrepurposingcancreate
morewithless.Butyouhavetoremembertodoit!
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
CarrieMorgan
@morgancarrie
Ifweonlyfocusoncreatingnewcontent,thecostper
pieceofcontentismuchhigher.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
ChrisBell
@riskycontent
Lookbackatblogpostsandebooksfrom6months,
1yearand18monthsago,andreviewandrevision.
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
GerardF.Corbett
@gerardcorbett
Institutionalizeitintoyourthinking.
#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
CarrieMorgan
@morgancarrie
GoogleAnalyticswillshowyouasmallquantityofposts
drivemosttrafficandengagement.RepurposeTHOSE
first.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
ChrisBell
@riskycontent
It'slongterminvestmentimportant.Ithastotakepriority.
Findawaytomeasureresultstojustifyit.#PRprochat
#PRprochat:FirstThursdays@ 3pmEST
Bestof#PRprochat
aTwitterchat
forPRpros
CarrieMorgan,
author,chatmoderator
#PRprochat

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