Want your LinkedIn company page to generate views and leads? This PowerPoint presentation by Digital PR Consultant Carrie Morgan will help. (To learn more about exploding your online visibility through public relations, content marketing, social media and SEO, subscribe to Carrie's blog at http://rockthestatusquo.com.)

1. 3 Critical Things You’ve Missed
LinkedIn For Brands
Emulate These Big-Brand Tactics
GET BETTER RESULTS From Your Company Page
Carrie Morgan
Digital PR Consultant
Rock The Status Quo
Twitter @morgancarrie
Facebook @RockTheStatusQuo

2. Sometimes, even the largest brands
don’t use social media to its full potential. Just because they
are big – with big budgets – doesn’t mean they don’t have
blind spots.
And there is no reason that smaller companies can’t
leverage some of the very same resources that
enterprise businesses do.
ESPECIALLY when they are low-cost or free.
CC © Dale Schoonover, Kim Schoonover

3. 3 of LinkedIn’s most unused
features for company pages
happen to be the most
important ones…
… if you want
LinkedIn to
actually
generate leads.
1. Header images
2. The products/services tab
3. Customized sidebar promotions

4. For example, this major utility company is missing all three.
Missing
promotions
Missing
products Missing
images

5. SO…
who’s
doing
it right?
CC © by Cat from Savila, Spain

6. Nice
home
image!
Product
Promo!
HUBSPOT!
Their
“home
page”
header
image is
different
than their
product
page
images.
One
audience
has
different
interests
than the
other!
Obviously,. they aren’t the only one… they just do it better than most!

7. 1. They have uploaded multiple header images.
(note the scroll arrows) that are RELATED
to their product page.
2. All of their products are showcased!
(BTW, each one links to a full page on each one)
3. They have uploaded video.
4. They have customized sidebar
promotions that are relevant
and include a call-to-action.

8. ALL OF THESE
free features
on LinkedIn
DO NOT
require a
paid upgrade
So why not
Integrate them on your
own company page?
!
CC © Striatic

9. That’s right.
Now I’m gonna
tell you how.
CC © Striatic

10. THE HOME PAGE HEADER IMAGE
1. Go to your company page, mouse-over the down arrow to the right
of the blue “edit” button, then click on “edit page.”
2. Scroll down to where it says “Image.” Upload a PNG, JPEG, or GIF
image that is at least 646 x 220 pixels; no larger than 2MB.
3. Since you are here, fill out EVERY FIELD on this page! Make it keyword rich.

11. ADD PRODUCTS OR SERVICES
1. Go back up to the blue “edit” button, then click on
“add product or service.”

12. PARADISE
BOOM. This is where you add
all the good stuff.
• select a product or a service
• add a category and description
• detailed features that go on their own
full page
• attention-getting images
• specific contacts for that product
(salespeople!)
• YouTube videos
• customized promotions
• a hyperlink to related product information
on your website
Are you singing yet? This should make you VERY happy.
It’s FREE! And your competitors aren’t doing it!!!
!!!

13. That’s it. You wore me out.
Want more help? Hire me.
I’ll help you rock the status quo.
@morgancarrie
http://rockthestatusquo.com
CC © aurimas adomavicius