Apple's iOS outpaces Google's Android in transactions in all but seven states in the U.S.: Iowa, Kansas, Idaho, Montana, Maine, South Carolina and Wisconsin. (An eighth, Nebraska, is 50-50, according to the study). Overall, iOS accounted for 57% of mobile commerce transactions to Android's 43% in the first half of this year, according to the study.
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Distribution of Mobile Devices amongst Mobile Shoppers
1. Distribution of Mobile Devices
Amongst Mobile Shoppers
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
Washington, D.C.
West Virginia
Wisconsin
Wyoming
46% 53%
28% 72%
48% 51%
36% 63%
35% 65%
45% 54%
35% 64%
46% 53%
41% 57%
47% 53%
35% 65%
51% 48%
43% 56%
46% 53%
65% 35%
52% 46%
37% 62%
36% 64%
54% 45%
45% 54%
36% 63%
47% 52%
48% 51%
38% 61%
48% 51%
52% 47%
50% 50%
41% 58%
47% 53%
39% 60%
52% 47%
36% 62%
49% 50%
47% 52%
49% 50%
39% 60%
47% 52%
43% 56%
41% 58%
50% 49%
47% 52%
45% 54%
40% 59%
48% 50%
38% 61%
46% 53%
44% 54%
36% 63%
43% 56%
58% 41%
49% 50%
Results collected by AdTruth based on more than 700,000
ecommerce transactions conduct across several hundred
sites between January 1st and June 30th 2013.
Results do not include Windows or Blackberry
devices, which combined accounted for less
than two percent of transactions nationally.
National
43% 57%