MOSAIC CMA Catalogue

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Fact Sheet
MOSAIC QRBoard™ XXL Network at CapitaMalls Asia
MOSAIC Digital Advertising Network at CapitaMalls Asia malls and shopping centres across Singapore offers an
exclusive 65” HD digital format to engage shoppers, PMEBs, teens and families and effectively reach the mass
segment of the population.

All sites are well distributed among CapitaMalls Asia shopping centres and located in areas of high footfall with
great potential for targeted messaging near point-of-sell.

The layout and size of MOSAIC QRBoard™ XXL screens ensure standout, optimal exposure and high impact for
the highly affluent audience.

QRBOARD TM
XXL
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Media
Locations
42 panels in 10 malls and shopping centres
(incl. 12 QRBoard™ Small units)

Average Exposure
60-120 min (shoppers typically spend 1-2 hours in malls) Loop 90
seconds
Estimated Traffic
14 million shoppers monthly

Target Audience
Women, Men, 15-34, PMEB,
Teens, Students, Families, Total Loop 90 sec
Generation X, Generation Y
Editorial 1 x 15 sec (Mall Internal)
Launch Ads 5 x 15 sec (Agencies & Advertisers)
March 2012
Standard campaign 1 x 15 sec per 90
Target Product second loop
Cosmetics
Retail
Notes
Travel
Food & Beverage 42 panels in 10 malls and shopping
Entertainment centres, including Plaza Singapura, Bugis
Telecom & Electronics etc... Junction and Tampines Mall.

Buying Flexibility
By mall, by panel / other flexibility on request

Further Development & Extension
More screens to be installed at remaining CapitaMalls Asia malls and shopping
centres and increase of overall advertising faces to reach 100 panels (Q3 2012)

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Production QRBoard™ XXL – Digital 6
Sheet
LCD Characteristics Aspect Ratio 9:16 Portrait
 65 inch panel size (high performance)
 High Resolution LCD
 HD 1080p full-motion content
Audio On
 Full stereo sound
 Embedded Camera Definition High
 Remotely managed (3G + Wifi)
 Sleek design Screen Size 65”
Product Capabilities Screen 1080 x 1920
 Automatic start/stop and Self Looping Resolution
 Movie Clip Duration: 15 sec
 Loop cycle: 90 sec Still Y
 Operation Hours: 12-13 hrs/day
(Mon – Fri: 10 AM – 10 PM, Sat – Sun: 10 AM – 11 PM)
 Frequency: 480 – 520 spots/day/unit Video Y
(7 days/week)
Flash Y
Media Management
 Interactive rich media Dynamic Update Y
 Real-time “live” content updates
 Real-time supervision
 Monitoring Optimal Viewing Distance
 Automated Audience Measurement 1m – 10m
 Audience based targeting 1080
(Male/Female)

1920

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Specifications

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Portfolio Overview

10 14M 42
shopping malls shoppers monthly QRBoard™

1 2 3 4 5 6 7 8 9 10

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Bugis Junction
Located in the downtown core of Singapore
with direct access to Bugis MRT Station.
Bugis Junction has a mixture of shopping
options to enthrall even the most seasoned
of shoppers.

Shopper Traffic in 2011 Located in the heart of Singapore’s Civic
38.4 million
and Cultural District, Bugis Junction
Customer Profile enjoys direct connectivity to the Bugis
Professionals, Managers, Executives, MRT station from the basement level, and
Businessmen, Young Adults, Youth, is well served by major public bus routes.
Women, Men, 15-34, Teens, Students, In line with its close proximity to the
Singapore Management University,
Tenant Mix LASALLE College of the Arts and School
of the Arts, Bugis Junction is positioned
Anchor Tenants BHG as a modern fashion, dining and
Key Retailers Cold Storage, Food Junction, entertainment destination mall targeted at
Shaw Theatres, Crystal Jade young adults and professionals,
Restaurant, Esprit, Kinokuniya
managers, executives and businessmen
Bookstore, Topshop & Topman,
(PMEBs).
Nando’s, MANGO, Itacho Sushi
No of Retail Stores 235 units

1

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Bugis Junction
[ B1 – Central Hallway ]
B1

[ B1 – MRT Escalator ]

L2
[ L2 – Escalator Pillar ]

Media
QRBoard™ XXL 3 panels located at B1 and L2

1

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Bugis Junction


[ B1 – MRT Escalator ]


1

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Bukit Panjang Plaza
Located in the high density residential area of
Bukit Panjang New Town in the western part
of Singapore, adjacent to the Bukit Panjang
bus interchange and is strategically located
between two LRT stations, Bukit Panjang
and Senja stations.

Shopper Traffic in 2011 Bukit Panjang Plaza (BPP) is located in
12.2 million
the high-density residential area of Bukit
Customer Profile Panjang New Town, in the north-western
Residents living in the vicinity, region of Singapore. The four-storey mall,
Families, Youth, Women, Men, with two levels of basement car park, is
15-34, Teens, Students, conveniently located between the Bukit
Panjang and Senja LRT stations, and
Tenant Mix adjacent to the Bukit Panjang bus
interchange.
Anchor Tenants NTUC FairPrice
Key Retailers Bukit Panjang Community Library,
Kopitiam, Daiso, Harvey Norman,
Popular Bookstore, Jean Yip,
McDonald's, Royal Sporting
House, Watsons

2

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Bukit Panjang Plaza

L1

[ L1 – Front Entrance ]

L2
[ L2 – Side Entrance ]

Media
QRBoard™ XXL 2 panels located at L1 and L2

2

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Bukit Panjang Plaza

[ L2 – Side Entrance ]

[ L1 – Front Entrance ]

2

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Clarke Quay
Strategically located between the Central
Business District (CBD) and the prime
shopping area of Orchard Road, Clarke Quay
is a vibrant and dynamic entertainment hub
only five minutes’ walk from Clarke Quay
MRT Station.

Shopper Traffic in 2011 Clarke Quay, which is zoned as a
12.6 million
commercial development within a
Customer Profile conservation area, is an integrated food
Professionals, Managers, Executives, and beverage, entertainment and lifestyle
Businessmen, Tourists, Young Adults, Youth, riverfront destination. It is located along
Women, Men, 15-34, Teens, Students, the Singapore River and at the fringe of
the Central Business District. It is within
Tenant Mix walking distance of the Clarke Quay MRT
station, making it easily accessible by
Anchor Tenants Bar Cocoon @ The Forbidden public transportation.
City, Shanghai Dolly, Zirca, Lunar
Key Retailers Royal Selangor, Attica, The Arena,
The Pump Room, Hooters, Baize
& China One, G-Max Reverse
Bungy, GX Swing

3

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Clark Quay

[ Restroom x12 ]

L1

Media
QRBoard™ Small 12 panels located at all restrooms

3

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Clark Quay

[ QRBoard™ Small ]

[ Restroom x12 ]

3

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Funan DigitaLife Mall
Located in the downtown core of Singapore
and in close proximity to City Hall MRT
Interchange Station. Funan DigitaLife Mall
positions itself as Asia’s leading IT shopping
mall with people coming from afar to browse
through all of its specialty digital shops.

Shopper Traffic in 2011 Funan DigitaLife Mall (Funan) enjoys an
10.2 million
excellent location in the downtown core
Customer Profile and tourist belt of Singapore. It is within
Professionals, Managers, Executives, walking distance to the City Hall MRT
Businessmen, Tourists, Families, Youth, interchange station and the Clarke Quay
Women, Men, 15-34, Teens, Students, MRT station, which puts it in close
proximity to the riverside food & beverage
Tenant Mix and entertainment precincts such as
Clarke Quay and Boat Quay. Together
Anchor Tenants Challenger with a unique mix of reputable retailers
Key Retailers Food Junction, Harvey Norman, that offer genuine products and quality
South Asia Computer, Newstead, customer service, Funan is one of
Royal Sporting House, Courts,
Singapore’s choice destinations for IT,
Juzz1, Digital Asia
gaming, digital and lifestyle products.

4

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[ L1 – Central Hallway ]
[ L1 – Main Entrance ]

[ L1 – Back Entrance ]

L1

Media
QRBoard™ XXL 3 panels located at L1

4

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[ L1 – Back Entrance ]

4

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IMM Building
Located in the densely populated residential
area of Jurong East and just ten minutes’
walk away from Jurong East MRT
Interchange Station. IMM Mall is a true
magnet with professionals and families
staying in the west region of Singapore.

Shopper Traffic in 2010 IMM Building (IMM) is located in the
16.5 million
western part of Singapore, just a five-
Customer Profile minute walk from the Jurong East MRT
Professionals, Working Executives, interchange station and bus interchange.
Families, Young Adults, Youth, Besides its proximity to the surrounding
Women, Men, 15-34, Teens, Students, residential estates, IMM is close to major
office and industrial developments such
Tenant Mix as the International Business Park and
JTC Summit. The five-storey mixed
Anchor Tenants Best Denki, Daiso, Giant development comprises retail, office and
Hypermarket
warehouse space.
Key Retailers Challenger, Kopitiam, Esprit
Outlet, Crocs, Giordano Outlet,
Samsonite Outlet, Timberland
Outlet, Popular Bookstore, Bagus,
New Balance Outlet

5

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IMM Building

[ L1 – Side Atrium Central Pillar ] L1
[ L1 – Atrium B ]

[ L1 – Atrium A ]

L2

[ L2 – Travelator Pillar ]

Media

5

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IMM Building

[ L1 – Side Atrium Central Pillar ]

[ L1 – Main Atrium Pillar A ]

[ L2 – Travelator Pillar ]
[ L1 – Main Atrium Pillar B ]

5

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Lot One Shoppers’ Mall
Located in the Choa Chu Kang housing
estate, a stone throw away from Choa Chu
Kang MRT station, LRT and Bus Interchange.
Lot One Shoppers' Mall is a leading family
mall with focus on fashion, dining and
entertainment.

Shopper Traffic in 2011 Lot One Shoppers’ Mall (Lot One) is
17.2 million
situated in the heart of the Choa Chu
Customer Profile Kang housing estate, in the north-western
Residents living in the vicinity, region of Singapore. The mall is well
Families, Youth, Women, Men, connected by major arterial roads and is
15-34, Teens, Students, next to the Choa Chu Kang MRT/LRT
stations and bus interchange. The six-
Tenant Mix storey retail mall enjoys a large shopper
catchment, comprising residents in the
Anchor Tenants BHG, Choa Chu Kang Library, Choa Chu Kang, Bukit Panjang, Bukit
Courts, Food Junction, NTUC
Batok and Upper Bukit Timah precincts,
Fairprice, Shaw Theatres
uniformed personnel from military camps
Key Retailers Cotton On/Cotton On Body, Jean
in the vicinity, as well as students from
Yip Hub, Kiddy Palace, Levi's,
nearby schools.
McDonald's, Popular Bookstore,
Smiggle, Etude House

6

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[ B1 – Outdoor Entrance ] B1
[ B1 – Parking Travelator ]

L1

Media

6

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[ B1 – Outdoor Entrance ]

[ L1 – Central Hallway ] [ B1 – Parking Travelator ]

6

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Plaza Singapura
Located along Singapore’s main shopping
street, Orchard Road, and linked to Dhoby
Ghaut MRT Interchange Station. One of the
most popular malls in Singapore because of
its simplicity, great location and everything all
available in one place.

Shopper Traffic in 2011 Plaza Singapura is located along Orchard
23.3 million
Road, Singapore’s main shopping belt.
Customer Profile This prime freehold property boasts a
Professionals, Managers, Executives, direct Basement 2 link to the Dhoby
Businessmen, Families, Young Adults, Youth, Ghaut MRT interchange station, which
Women, Men, 15-34, Teens, Students, connects three main train lines, including
the Circle Line. The mall’s broad-based
Tenant Mix positioning, coupled with its strong focus
on basic consumer goods and services,
Anchor Tenants Carrefour Hypermarket, Golden differentiates itself from other malls along
Village Multiplex, Spotlight
Orchard Road, and allows it to attract a
Key Retailers Marks & Spencer, Kopitiam, wide range of shoppers – families, youths
Yamaha Music School, Daiso,
and working adults – from all over
Jean Yip Hub, Starhub, Times The
Singapore.
Bookshop, Made With Love

7

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Plaza Singapura

B2
[ B2 – MRT Left Pillar ]

B1
[ B1 – L1 Escalator ]

[ B1 – B2 Escalator ]

Media
QRBoard™ XXL 3 panels located at B2 and B1

7

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Plaza Singapura

[ B1 – B2 Escalator ]

[ B2 – MRT Left Pillar ] [ B1 – L1 Escalator ]

7

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Rivervale Mall
Located in Sengkang, in the northeastern
part of Singapore and adjacent to Sengkang
LRT loop, near Rumbia LRT station. With its
accessible location, Rivervale Mall is a
popular and convenient shopping destination
for residents living within the vicinity.

Shopper Traffic in 2011 Rivervale Mall is located at the junction of
8.7 million
Rivervale Drive and Rivervale Crescent in
Customer Profile Sengkang New Town. The mall is
Residents living in the vicinity, strategically situated beside the Rumbia
Families, Youth, Women, Men, LRT station, which is linked to the
15-34, Teens, Students, Sengkang MRT station. In addition,
Rivervale Mall provides a free shuttle bus
Tenant Mix service that plies two routes within the
Sengkang, Anchorvale and Compassvale
Anchor Tenants NTUC Fairprice estates. With its accessible location, the
Key Retailers NTUC Foodfare, Daiso, Bata, Eu three-storey mall is a popular and
Yan Sang TCM, McDonald's, Long convenient shopping destination for
John Silver's, Guardian, KFC, BBQ
residents living in the vicinity.
Chicken, Watsons, Kimage, NTUC
Denticare, Unity NTUC
Healthcare

8

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Rivervale Mall

[ L1 – Central Hallway ] L1

[ L1 – Central Pillar ]

L3

[ L3 – Main Escalator ]

Media

8

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Rivervale Mall


[ L1 – Central Pillar ]

[ L3 – Main Escalator ]

8

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Sembawang Shopping Centre
Located between Sembawang Central and
Yishun West residential zones, accessible by
shuttle bus services to/from Sembawang and
Yishun MRT Stations. SSC is positioned as a
family shopping mall catering to middle-
income shoppers.

Shopper Traffic in 2011 Sembawang Shopping Centre (SSC) is
4.4 million
situated in close proximity to Yishun and
Customer Profile Sembawang MRT stations. The mall
Families, Army Personnel, PMETS, provides a free shuttle bus service which
Expatriates, Women, Men, 15-34, Students plies between SSC and the Yishun and
Sembawang MRT stations. On weekdays,
Tenant Mix
SSC also operates a free lunch-time
Anchor Tenants Giant shuttle bus to the nearby industrial estate.
Key Retailers Daiso, Esprit outlet, Popular Re-developed and re-opened in
Bookstore, Food Junction, December 2008, the mall houses four
Astons levels of retail space, including a
basement level, as well as three floors of
car park.

9

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B1
[ B1 – Escalator Pillar ]

L1

Media

9

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[ B1 – Escalator Pillar ]

9

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Tampines Mall
Located in the heart of the Tampines
Regional Centre, next to the Tampines MRT
Station and Bus Interchange. Tampines Mall
is one of the most popular malls in the
eastern part of Singapore.

Shopper Traffic in 2011 Tampines Mall, located in the densely
27.4 million
populated residential area of Tampines, is
Customer Profile one of Singapore’s leading suburban
Professionals, Working Executives, malls. It is conveniently situated within the
Families, Young Adults, Youth, Tampines Regional Centre, the first and
Women, Men, 15-34, Teens, Students, most developed regional centre in
Singapore, and enjoys easy access via
Tenant Mix the Tampines MRT station and bus
interchange. To meet the needs of
Anchor Tenants Golden Village Multiplex, Isetan, middle-income consumers living and
NTUC FairPrice
working around the bustling Tampines
Key Retailers Courts, Popular Bookstore, Toys Regional Centre, Tampines Mall provides
"R" Us, Yamaha Music School,
a varied mix of shopping, dining and
Kopitiam
entertainment options for families,
No of Retail Stores 174 units professionals and young adults.

10

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Tampines Mall

B1


L1

[ L1 – Directory]


Media
QRBoard™ XXL 7 panels located at B1, L1, L2, L3 and L4

10

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Tampines Mall

L2

[ L2 – Entrance Pillar ]

L3


Media

10

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Tampines Mall

L4


Media

10

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Tampines Mall


[ L1 – Directory Area ]

10

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Tampines Mall

[ L2 – Entrance Pillar ] [ L2 – Escalator Pillar ]

[ L3 – Escalator Pillar ] [ L4 – Escalator Pillar ]

10

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Rates
QRBoard™ XXL – 65” Units Total Price Per Week (SGD)
Bugis Junction 3 900
Bukit Panjang Plaza 2 600
Funan DigitaLife Mall 3 900
IMM Building 4 1200
Lot One Shopper’s Mall 3 900
Plaza Singapura 3 900
Rivervale Mall 3 900
Sembawang Shopping Centre 2 600
Tampines Mall 7 2100

QRBoard™ Small – 21.5” Units Total Price Per Week (SGD)
Clarke Quay 12 600

Discount Packages Units Total Price Per Week (SGD)
Full Network 42 8100
Full QRBoard™ XXL 30 7800
Half QRBoard™ XXL 15 4100
Quarter QRBoard™ XXL 7 2000

 All rates are in SGD dollars  Options and variables affecting the pricing:
 Bookings are subject to availability - Brand exclusivity
 Minimum campaign period : 2 Weeks - Timing of the year (peak periods)
 Continuity discount : -5% (4+ weeks) - Location picking
 Rates subject to change without notice - Location positioning

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MOSAIC MediaHouse Pte. Ltd.
28 Maxwell Road
#03-05 Red Dot Traffic
Singapore 069120.

Tel: +65 6592 5290
Fax: +65 6536 3367
www.mosaicmediahouse.com

Copyright © 2012 MOSAIC MediaHouse. All rights reserved.
MOSAIC MediaHouse and the MOSAIC MediaHouse logo are trademarks
of MOSAIC MediaHouse Pte. Ltd. Other product and service names are
trademarks or registered trademarks of their respective companies.

MOSAIC CMA Catalogue

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