MOSAIC 313@somerset Catalogue

QRBOARD TM

Watch Play
Outdoor Mobile Web Shop Online Learn
Get Promotions Discover

Target Product
Cosmetics
Retail
Travel
Food & Beverage
Entertainment
Telecom & Electronics etc...

Target Audience
Women, Men, 15-34, PMEB,
Teens, Students, Families,
Generation X, Generation Y

Launch
Q3 2011

© 2011 MOSAIC MediaHouse. All Rights Reserved.

QRBoard™ Digital

LCD Characteristics
 21.5 inch panel size (ultrathin, high light)
 High Resolution LCD
 HD 720p full-motion content
 Full stereo sound
 IR motion sensor
 Remotely managed (3G + Wifi)
 Sleek design & customizable colour

Product Capabilities
 Automatic start/stop and Self Looping
 Movie Clip Duration: 15 – 30 sec
 Loop cycle: approx. 3 – 5 mn
 Operation Hours: 12-13 hrs/day (Mon – Fri: 10 AM – 10 PM, Sat – Sun: 10 AM – 11 PM)
 Frequency: 150 – 200 spots/day/unit, 7 days/week

Media Management
 Interactive rich media
 Real-time “live” content updates
 Real-time supervision
 Monitoring
 Audience based targeting
(Male/Female)

QRBoard™ Digital

6 reasons to advertise with MOSAIC
QRBoard™ Ads make a BIG Impression A uniquely Captive Audience
1 Size doesn’t always matter in restroom advertising. Located 4 People spend several minutes in public restrooms, in average,
and are receptive to reading and advertising during this time.
besides mirrors and hand dryers, QRBoard™ restroom ads get
at least a minute of viewing, and 3 minutes in average for
women.
Deliver Detailed Information
Gender Specific & Relevant 5 Get your message across and provide valuable and personal
2 Target specifically men or women by placing different ads in
men’s and women’s restrooms. Make use of mirrors to create
information.

long lasting impressions. Engage your Audience!
6 Combine restroom advertising with mobile marketing and
provide interactive content to your audience. Use SMS or 2D
Right Place, Right Time, Right People
3 Reach your audience at their most image-conscious moment.
Connect with health, beauty, hygiene, fashion, environment
barcodes to provide activation and measure your campaign’s
success.
conscious people at targeted venues.

QRBoard™ Digital

Fact Sheet
One of the Most Popular Retail Destinations on
Iconic Orchard Road, Singapore

 About 313@somerset

Fast becoming one of the most popular shopping destinations in the Orchard Road
belt, 313@somerset is conveniently accessible via Mass Rapid Transit (MRT), major
bus stops, and pedestrian routes linking Somerset Road to Orchard Road. It is situated
directly above the Somerset MRT station with a direct entry and exit point at Basement
2.

Find out more at:
www.313somerset.com.sg or
www.facebook.com/313somerset

“A powerful street-retailing “Well designed internal and “A major pedestrian
frontage anchored by a vibrant external traffic circulation.” thoroughfare “Walking Street”
façade treatment.” linking Orchard, Somerset and
Grange Roads.”

“A vibrant internal mall “A basement directly and
specialising in flagship seamlessly connected to the “Fast and convenient internal
concept stores.” Somerset MRT concourse.” connectivity between the floors.”


Fact Sheet
One of the Most Popular Retail Destinations on
Iconic Orchard Road, Singapore

 Fashion

313@somerset addresses Singaporeans’ passion for fashion with its wide selection of fashion
offerings for both male and female patrons. An exceptional range of leading global and local
brands are assembled to deliver unique, expansive and aspirational mid level fashion from
retailers such as Zara, Uniqlo, Forever 21, New Look and ESPRIT.

 Food
The 3 unique dining precincts create a landmark entertainment offer catering to all tastes and
appetites:

Discovery Walk
This uniquely-themed precinct directly linked to the Orchard Road strip offers an enviable
clustering of restaurants and lounges.

Food Hall
Anchor Tenants: Forever 21, HMV, Uniqlo, Zara, New
Located on B3 and anchored by Cold Storage Specialty and Guardian Health & Beauty, the Look, Food Republic, Marché® , Cold Storage
Food Hall is ideally positioned to act as a one-stop shop for every day fresh food produce and a
wide selection of takeaway foods and casual restaurants including F.I.S.H., Hot Tomato Café &
Specialty, STADIUM.
Grill, Paradise Inn, Tarafuku Japanese Buffet Restaurant and Muthu’s Curry. More dining
options are also available on B2 including Din Tai Fung and The Handburger.
Target Audience: 3 million visitors monthly
Food Court
Situated on Level 5, the Food Court hosts the next generation food dining experience with the
largest Food Republic outlet including 21 stalls and 5 mini-restaurants, reflecting a
predominantly Asian influence.

 Lifestyle

Indulging the Singaporean market’s fascination with all things new, 313@somerset assembles
an eclectic mix of leading lifestyle stores including HMV, EpiCentre (Apple Premium Reseller),
Stadium, Starhub and HARRIS Planerds.


Fact Sheet
313@SOMERSET - EVERYTHING YOU NEED TO KNOW

3 MILLION VISITORS MONTHLY

LEVELS NLA

8 retail levels in total 294,000 sq ft retail offer

basement levels (B3 to B1), with
3 direct access to Somerset MRT
concourse at B2
PARKING

5 levels above ground (L1 to L5)
230 car park bays on L6 & L7

RETAIL AND F&B STORES ORCHARD ROAD SHOPPERS COMMUTERS IN NUMBERS
of Orchard Road shoppers
177 outlets 70% Singapore residents 70% travel by public transport –
48% by MRT and 21%
by bus
STREET FRONTAGE
29% visitors/tourists
passengers daily at

95
metres direct frontage to
Orchard Road 54% female shoppers 55,600 Somerset MRT (estimated
as of June 2007)

million passengers
metres direct frontage to hotels located within a
70 Somerset Road 61 1.5km radius of Orchard Road 20.3 annually at Somerset MRT
(estimated as of June 2007)
Source: Singapore Tourism Board, Urbis JHD Source: Urbis JHD, LLR


 Lobby A @L1

 Lobby B @L1

 Lobby A @L5

 Lobby B @L5

 Lobby A @L6

 Lobby B @L6

 Lobby A @L7

 Lobby B @L7

 Restrooms

 More


x2 x2 x2
QRBOARD™ QRBOARD™ QRBOARD™

Basement 3 Basement 2 Basement 1

x4 x2 x2

Level 1 Level 2 Level 3

x2 x4 x4

Level 4 Level 5 Level 6/7

Floor Plans Elevator Restroom


Lobby A @L1

Lobby B @L1

Lobby A @L5

Lobby B @L5

Lobby A @L6

Lobby B @L6

Lobby A @L7

Lobby B @L7

Restroom (x16)

QRBOARD TM

Watch Play

QRBoard™
Content
MOSAIC MediaHouse QRBoard™
is embedded with a 2D barcode
also know as QR Code.

People can now download our
FREE mobile application to scan
QR Codes and access enriched
digital content:

G I F T S N E W S M A P S
M U S I C V I D E O
C O N T E S T S V O U C H E R S
G A M E S C A T A L O G U E
S O C I A L M E D I A


Configuration [ A ] Configuration [ B ]

Movie Clip Picture

Visual Configuration

Configuration [ C ] Configuration [ D ]

Picture
Movie Clip

Movie Clip Picture

Movie Clip
Picture


Configuration [ E ] Configuration [ F ]

Dynamic Content

Movie Clip

Picture

Dynamic Content

Dynamic Content


H.264, XviD, DivXTM,
MPEG1/2, MOV,
Movie Clip MP4, MP3, AVI, AAC,
SWF (Flash 9 or 10)
Resolution : 480p or 720p

JPEG/JPG
PNG
Picture TIFF
GIF

RSS Feed
Dynamic TXT Files
Content XML
Flash Widget

Material Format

QRBOARD TM
Mobile Marketing
Watch Play
Mobile Marketing Get Promotions Discover
SMS & QR Code Campaign
Download vouchers, order samples, get advices or browse
product information

By sending an SMS or scanning the QR Code with their mobile,
consumers will access interactive content online:
 Catalogue & list of outlets
 Promotional code or coupon for the product
 Advices, recommendations and follow-up

Effectiveness
Washroom campaigns allow to reach a targeted audience
while people are thinking about their look and physical
appearance. This coupled with a mobile marketing solution
provides “on the spot” a direct link to the product.

Optional Configuration

QRBOARD TM
Packages & Prices
Watch Play
Outdoor Mobile Web
Full RestroomLearn
Shop Online Gender + Gender
Only Elevator Only
Monthly price in SGD* 24 screens 16 screens 16 screens 8 screens

BASIC
Configuration A or B 4,800 2,900 2,900 1,700

ADVANCED
Configuration C or D 5,200 3,100 3,100 1,900

DYNAMIC
Configuration E or F 5,500 3,300 3,300 2,200
Activation Fees
QR + Mobile Marketing
Service available Q4 2011 + 500
Minimum 1 month Minimum 1 month Minimum 1 month Minimum 1 month

*Contact us to learn more about our special offers, promotions, and rebates.


Adver tising with Meaning

MOSAIC MediaHouse Pte. Ltd.
28 Maxwell Road
#03-05 Red Dot Traffic
Singapore 069120.

Tel: +65 6592 5290
Fax: +65 6536 3367
www.mosaicmediahouse.com

Copyright © 2011 MOSAIC MediaHouse. All rights reserved.
MOSAIC MediaHouse and the MOSAIC MediaHouse logo are trademarks
of MOSAIC MediaHouse Pte. Ltd. Other product and service names are
trademarks or registered trademarks of their respective companies.


MOSAIC 313@somerset Catalogue

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