The document proposes establishing a new top-level domain name ".ECO" to recognize companies committed to environmental sustainability. It discusses the mission and goals of establishing this new domain, including providing credibility to companies that strive to make their operations, products and the world safer and cleaner. The document outlines the process for companies to become certified as ".ECO", including registering the domain, implementing continuous improvement and environmental management systems, and establishing transparency. It aims to incentivize environmental progress among companies.
2. Overview
Mission Statement
Why quot;.ECOquot;?
Pathway to becoming a Certified quot;.ECOquot;
Strengths,Weaknesses,Opportunities,&Threat
The quot;.ECOquot; trademark
Applying for a gTLD through ICANN
Kaizen: Success through continual self-examination
ISO 14001: Measure,Monitor,Manage, Maintain
Becoming a quot;.ECOquot;; Corporate Incentives
A Global Call to Cosilience
Corroborative References
3. Mission Statement
quot;We wish to be the change that we want to see in the world.quot;
Colored Planet Connextion is a company with a spiritual mission to help
those whose goal is to protect the planet's biosphere.
We voluntarily invest a percentage of our profits in projects which
encompass clean air and water; the elimination of hunger; and the
development of renewable non-polluting energy sources.
Our hope is that our collective efforts will result in healthier
homes, cleaner and safer workplaces ; and a world where true health,
harmony and prosperity is the norm, rather than the exception.
4. Why .ECO ?
Consumers want to know that the products they are purchasing are environmentally
true,
and feel safe from initial concept to beyond the end of their useful lifetime
T
Intensive research has indicated that there is no domain registrar which
denotes a sincere involvement and concern with the environmental
(.eco) concept.
There are Standardization Organizations which are attempting to enlist
commercial, industrial and manufacturing corporations to assume their
global and environmental responsibilities with some success.
There are individuals and organizations striving to correct the mistakes of
the past. quot;.ECOquot; will permit everyone to have a stake in securing the well
being of the future.
5. The addition of quot;.ecoquot; to a company's website name will lend credibility to the
efforts that this company has made. The efforts to make: the company as a
workplace, it's products and the world a safer, cleaner place for all.
It will in turn acknowledge to consumers and prospective business partners
here is a company, which:
gives ultimate control to the end user concerning environmental
determination
conducts business in an ethical manner; meaning it's underlying philosophy
and deeds are synonymous
is concerned with the well being and conduct of it's employees
is using energy and natural resources responsibly
has an ultimate goal of creating a zero carbon foot print
understands that good citizenship and good business are not only compatible
but synergistic
6. Weaknesses and Strengths to .ECO
Change is the only constant-
Fear and Resistance to change
embrace it
Perception of giving up Power
Power is also transitory-embrace it
Fear it will cost more than ROR
Uncover hidden value; add greater
Non-traditional business practice
income to the bottom line
Places the adopter at an unfair
Demands collaboration and is
disadvantage versus competition
inclusive:shareholders,managem-
Future projections
ent, vendors,employees, end-users.
and generations; should not be
Sustainability and Profitability are
our concern, today
compatible
It is interfering with the free
Sustainability,Accountability,
market
Transparency soon to become
There are no guarantees that all
household words.
the accusations are true. So
why bother?
Some can , some will...others,
are just full of excuses
7. Opportunities and Threats to .ECO
Some other entity could
We are in a symbiotic
seize the opportunity of
relationship with the earth; for
timing and catapult
our sake it must become better
themselves to the forefront
Launch an innovative
Take our chances and; wait
motivating force for positive
and see if the dire
change
projections materialize
Build trust and lasting
J'accuse! Potential consumer
ecological/economical relation
backlash for not being
ship with end-user
proactive
Cost effective in the long range
Maintaining and protecting
to implement program
the insides of our own little
Gain control over a presently
box
quot;manageable situationquot;
Truly global in scope and
viability
8. Trademark
SERIAL NUMBER : 77/452991
MARK:.ECO
OWNER:Colored Planet Connextion
This application has the following bases, but not necessarily for all listed goods/services:
Section 1(a): NO
Section 1(b): YES
Section 44(e): NO
GOODS/SERVICES BY INTERNATIONAL CLASS
042 -Design, creation, hosting and maintenance of internet sites for third parties; Hosting of
digital content on the Internet; Providing specific information as requested by customers via
the Internet
FIRST USE DATE: NONE; --
USE IN COMMERCE DATE: NONE
ALL OF THE GOODS/SERVICES IN EACH CLASS ARE LISTED
9. Internet Corporation for Assigned Names and Numbers
(ICANN)
ICANN was formed in 1998. It is a not-for-profit public-benefit
corporation dedicated to keeping the Internet secure, stable and inter-
operable. It promotes competition and develops policy on the internet’s
unique identifiers.
To communicate on the Internet an address comprised of
letters and numbers is entered. That address is a unique
identifier, and enables computers to locate each other. ICANN
coordinates these unique identifiers around the world. Without
that coordination we wouldn't have a global Internet.
Colored Planet Connextion, is proceeding forward in
applying for a unique top-level domain through ICANN.
10. Kaizen
Changing thought processes to change lives
Kaizen is a daily continuous activity, the purpose of which goes beyond simple
productivity improvement. It teaches people how to perform experiments in their
work using scientific method to identify and eliminate waste in business
processes. It is a process that, when done correctly, eliminates unnecessarily
difficult work and humanizes the workplace.
To be most effective, kaizen must be applied with three principles:
consider the process and the results, not the results alone, so that the
correlation between action and effect becomes clear;
think about the whole process systemically, to avoid creating problems at
different points within the process;
assume an educational, non-judgmental, no-fault approach and intent to
allow for open-minded re-examination of the assumptions that led to the
development of the current process.
11. International Organization for Standardization (ISO)
Setting baseline and expectations to reach the goal of 100% Clean
quot;ISOquot; is derived from the Greek isos , meaning quot;equalquot;. Whatever the country,
whatever the language, the abbreviation used to refer to the International
Organization for Standardization is always ISO.
ISO is the world's largest developer and publisher of International Standards,
managing a network of national standards institutes in 157 countries. This non-
governmental agency bridges the public and private sectors, thereby developing a
consensus on solutions that meet both the requirements of business and the
broader needs of society.
ISO 14000 refers to a series of documents relating to the implementation of an
Environmental Management System. ISO 14001 is the document that defines the
requirements for the Environmental Management System and provides guidance
for its use.
12. An Environmental Management System allows a company or
organization to employ a systematic approach for managing their
environmental impact. The objective is for ISO 14001 to assess the
baseline and thereby create guidelines for all involved to control the
environmental impact of the company or organization’s actions, and
continually increase the environmental progress as measured against
objectives and previous performance. That is across the board and up
and down the supply line.
Everyone is good.
We can all be better.
An Overview of ISO 9001 and ISO14001
http://www.iso.org/iso/ims-alerts_9001_14001_overview.ppt
13. Pathway to becoming a Certified quot;.ECOquot;
Getting the boulder to the top of the mountain
Registration
Utilizing Kaizen process
ISO 14001; A process and a mean
An empowered Chief of Responsibility
An independent open online forum where
management, employees, end-users, and
shareholders can communicate.
14. Kudos to the most improved quot;.ECOquot;
We wish to create incentives other than profit as a motivating factor for
companies of tommorow.
We will give recognition to those companies which accomplish the most
over the previous year and they will have the bragging rights for one
year until the next period has ended. A world championship in
becoming more ecological , sustainable, ethical, transparent, reduced
their carbon foot print the most, enhanced their environmental csi, and
still creating a strong p/e for their happy shareholders. A Green Globe
gracing their corporate headquarters and their name inscribed on the
quot;Stanley Cup for the Ecology, Sustainability,and Transparencyquot;.
15. A Global Call to Consilience
Business knows marketing, finance, manufacturing processes and the art of
making a profit. Businesses must now excel and take the time,energy and
responsibility to understand the long term effects of their processes and what
happens in the spiritual/ psyche realm down to the dna cellular
universe. Scientist in the last century have desperately tried to apply global and
environmental metrics to something that defied quantifiable measurement. The
extent and pervasiveness of pollution.
Only now, with the consilience that is happening in the spiritual, scientific,
financial and political spheres, are we capable of applying computational
metrics to hopefully reverse the global torrential negative tsunami.
16. Ecology and economics have the same root - quot;ecoquot;, from the Greek oikos, for
quot;homequot;. Ecology is the study of home, economics is the management of
home, and of course, our home is the biosphere
We have all the pertinent information about what is occurring as we speak.
We have the knowledge to correct the errors of past and present generations.
We possess the computing capabilities to insure success and safeguard the
future.
Do we have the will?
17. Corroborative References
Mutual beneficial Marketing;Why Businesses and Brands Needs a Good Purpose
http://goodpurposecommunity.com/pdf/goodpurpose_study%202008.pdf
Two-thirds of Americans Believe Humans are Contributing to Increased Temperatures
http://www.harrisinteractive.com/harris_poll/index.asp?PID=898
Greening the Supply for the Greater Good
http://www.greenbiz.com/podcast/2008/11/07/greening-supply-chain-greater-good
Corporate Social and Financial Performance:A Meta-analysis
http://www.global100.org/Corporate%20Social%20&%20Environmental%20Performance.pdf
Climate Change Risks in the Context of Scientific Uncertainty
http://www.pewclimate.org/docUploads/Gulledge-Risks-Uncertainty-Aspen08.pdf
Adapting to Climate Change: A Business Approach
http://www.pewclimate.org/docUploads/Business-Adaptation.pdf
Xerox, Our Commitment to Global Citizenship
http://www.xerox.com/Static_HTML/citizenshipreport/2008/index.html
How do you Know it is Green or Not?
http://www.enn.com/business/article/38538
18. The GreenWash Guide
http://www.futerra.co.uk/downloads/Greenwash_Guide.pdf
Measuring the Transparency of Environmental Sustainability Reporting through the Websites of the Fortune 500
http://www.themeasurementstandard.com/Images/EnvironSustainReport.pdf
How Green is that Product?
http://features.csmonitor.com/environment/2008/06/16/how-green-is-that-product/
Sustainable Enterprise:Implications for International Finances and Investment
http://www.newamerica.net/files/archive/Pub_File_1285_1.pdf
CFO Green Conference Conclusions Paper
http://www.sas.com/ads/175709/greensasfinal.pdf
Energy, An Ingredient in Local Food and Global Food
http://dotearth.blogs.nytimes.com/2007/12/11/energy-an-ingredient-in-local-food-and-global-food/
SAS Corporate Social Responsibility Report
http://www.sas.com/corporate/corpgovernance/csr-report.pdf
The 2007 Socially Responsible Investing Trends in the USA
http://www.socialinvest.org/resources/pubs/documents/FINALExecSummary_2007_SIF_Trends_wlinks.pdf
Corporate Citizenship:Profiting from a Sustainable Business
http://a330.g.akamai.net/7/330/25828/20081114204729/graphics.eiu.com/upload/Corporate_Citizens.pdf
19. Global Warming beyond the Tipping Point
http://www.sciam.com/article.cfm?id=global-warming-beyond-the-co2
The Awakening Consumer Segment, Awakening To Hard Times
http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=91982
Good and Green Essentials/ The Green Factor
http://goodandgreen.wordpress.com/
http://www.greenfactorstudy.com/index.php?encKey=1227853124
Lives Per Gallon
http://books.google.com/books?hl=en&id=vyJz693ms8gC&dq=Lives+Per+Gallon:+The+True+Cost+of+Our+Oil+Addiction.
&printsec=
frontcover&source=web&ots=jkuADLDp55&sig=oqu1_51ZFMO_F0j5gR_A5AXpg0&sa=X&oi=book_
result&resnum=2&ct=result#PPP1,M1
Environmental and Energy Advisory: Making the case for your Green Marketing Claims
http://www.goodwinprocter.com/~/media/95FE53F4F1A24638BF55BD9BB2DC68A2.ashx
The Green Factor Study
http://www.greenfactorstudy.com/download.php?encKey=1227853124
The Masdar Project
http://www.masdar.ae/en/home/index.aspx
20. Sustainable Enterprise:Implications for International Finances and Investment
http://www.newamerica.net/files/archive/Pub_File_1285_1.pdf
CFO Green Conference Conclusions Paper
http://www.sas.com/ads/175709/greensasfinal.pdf
Energy, An Ingredient in Local Food and Global Food
http://dotearth.blogs.nytimes.com/2007/12/11/energy-an-ingredient-in-local-food-and-global-food/
SAS Corporate Social Responsibility Report
http://www.sas.com/corporate/corpgovernance/csr-report.pdf
The 2007 Socially Responsible Investing Trends in the USA
http://www.socialinvest.org/resources/pubs/documents/FINALExecSummary_2007_SIF_Trends_wlinks.pdf
Corporate Citizenship:Profiting from a Sustainable Business
http://a330.g.akamai.net/7/330/25828/20081114204729/graphics.eiu.com/upload/Corporate_Citizens.pdf
Good and Green Essentials/ The Green Factor
http://goodandgreen.wordpress.com/
http://www.greenfactorstudy.com/index.php?encKey=1227853124
US Polluters paid huge fines in 2008
http://www.enn.com/pollution/article/38801
It's Not Just the Polar Bears -- The Climate Crisis Is About All of Us
http://www.enn.com/wildlife/commentary/38792
ISO and Social Responsibility/ ISO 26000
http://www.iso.org/iso/socialresponsibility.pdfhttp://www.iso.org/iso/socialresponsibility.pdf
AskNature.org/ Repository for Biomimicry
http://www.greenerdesign.com/blog/2008/11/24/asknatureorg-peek-into-natures-lab
21. Latest Greenpeace Electronics Scorecard Highlights E-Waste, Climate Battles
http://greenbiz.com/news/2008/11/25/latest-electronics-scorecard-ewaste-climate
Green Globe Int'l. to Boost Eco-Friendly Travel Services with New Partnerships
http://greenbiz.com/news/2008/12/01/green-globe-travel
IKEA Goes Beyond Plastic Bags
By Marc Gunther
http://greenbiz.com/blog/2008/11/30/ikea-goes-beyond-plastic-bags
A New Corp for a Green New Deal
http://www.climatebiz.com/news/2008/12/04/a-new-corps-green-new-deal
Cutting Emissions while Boosting Profits
http://www.climatebiz.com/blog/2008/11/19/cutting-emissions-while-boosting-profits
Chinese Government Response to the Challenge of Environment and Health
http://www.csis.org/media/csis/pubs/080707_freemanchinesegov_web.pdf
Reanalysis of Historical Climate Data for Key Atmospheric Features: Implications for Attribution of Causes of Observed Change
http://www.climatescience.gov/Library/sap/sap1-3/final-report/?loc=interstitialskip
Cisco Coporate Social Responsibility Report
http://www.cisco.com/web/about/ac227/csr2008/index.html
Zumer : Empower Consumers, Encourage Companies
http://www.youtube.com/watch?v=xOySxpqxjVk
Interactive Platform for Problem Solvers
http://www.globalcitizen.net/
Concern for Climate Change Defines Energy Dept. Nominee
http://www.washingtonpost.com/wp-dyn/content/article/2008/12/11/AR2008121103380.html?wpisrc=newsletter
22. Seasoned Regulators to Lead Obama Environment Program
http://www.washingtonpost.com/wp-dyn/content/article/2008/12/11/AR2008121103669.html?
sid=ST2008121200098&s_pos=list
Brazilian Top 19 Raise the Bar on Sustainability Disclosures
http://www.enviroreporting.com/detail_press.phtml?act_id=985&username=guest@enviroreporting.
com&password=9999&username=guest@enviroreporting.com&
password=9999&groups=ENVREP
Ebooks - Green Holiday Gift Ideas From Ecobrain
http://ecopreneurist.com/2008/12/11/ebooks-green-holiday-gift-ideas-from-ecobrain/
Seven Ways Green Companies can Increase their Visibility
http://ecopreneurist.com/2008/12/13/seven-ways-green-companies-can-increase-their-visibility/
Newsweek Warns Green Companies Floundering
http://ecopreneurist.com/2008/12/16/newsweek-warns-green-companies-floundering/
America's Meat Habit Feeds Gulf Dead Zone
http://dsc.discovery.com/news/2008/12/18/meat-dead-zone-print.html
China delivers first Commercially available Plug in Hybrid
http://www.terrapass.com/blog/posts/china-delivers-first-commercially-available-plug-in-hybrid?
utm_source=bronto&utm_medium=email&utm_term=China+delivers+first+commercially+available+plug-
in+hybrid&utm_content=moses.boone@cpconnextion.com&utm_campaign=Newsletter+12/22/08
Ten Places already affected by Global Warming!
http://www.sciam.com/article.cfm?id=top-10-places-already-affected-by-climate-change&sc=WR_20081223
Accounting Standards Wilt under Pressure
http://www.washingtonpost.com/wp-dyn/content/article/2008/12/26/AR2008122601715.html?wpisrc=newsletter
Photovoltaic in the USA
http://www.altaterra.net/resource/resmgr/docs/eupd-pvusa-basicweb.pdf
23. Ernst & Young Report on Hospitality Globally going Green
http://www.ey.com/global/content.nsf/International/Real_Estate_Global_hospitality_insights
Challenges to Environmentally Responsible Energy Use in Today's Society
http://www.sciencedaily.com/releases/2008/11/081122090437.htm
Will Green Stay Hot as the Economic Weather gets Cold?
http://ecopreneurist.com/2008/12/27/will-green-stay-hot-as-the-economic-weather-gets-cold/
Continual Improvement and Sustainability
http://www.greenerbuildings.com/blog/2008/12/29/continual-improvement-and-sustainability
Toyota Developing Solar Powered Car
http://biz.yahoo.com/ap/090101/as_japan_solar_toyota.html?printer=1
Green Branding for Major Corporations
http://www.treehugger.com/files/2008/12/green-branding-big-business.php?daylife=1
NASA Study Illustrates How Global Peak Oil Could Impact Climate
http://earthobservatory.nasa.gov/Newsroom/view.php?id=35278
The Green House Gas that Nobody Knew
http://e360.yale.edu/content/feature.msp?id=2085
How Companies Create Sustainability Programs
http://www.greenbiz.com/files/document/Why_How_Companies_Create_Sustainability_Programs.pdf
Top 10 Green Washing List for 2008
http://www.greenbiz.com/print/433
24. Guide to Successful Corporate-NGO Partnerships
http://www.gemi.org/resources/GEMI-EDF%20Guide.pdf
Behind IBM's Quest for a Smarter Planet
http://greenbiz.com/blog/2009/01/04/behind-ibms-quest-a-smarter-planet
Starting with the End Designing Products for Re-Use
http://www.greenbiz.com/podcast/2008/12/24/starting-with-end-designing-products-re-use
Stopping Illegal E-Waste Export and Mishandling
http://www.sciam.com/article.cfm?id=stopping-illegal-e-waste-export-and-mishandling
Overview of ISO 9001 and ISO 14001
http://www.iso.org/iso/ims-alerts_9001_14001_overview.ppt
WebRoot Launches Global Recycling Program
http://www.greenerbuildings.com/news/2008/12/10/webroot
The Organic Green Revolution
http://www.rodaleinstitute.org/files/GreenRevUP.pdf
Architecture 2030
http://www.architecture2030.com/home.html
Underwriters Laboratory Environment
http://www.ulenvironment.com/
Some Climate Change Maybe Already Irreversible
http://www.usatoday.com/weather/climate/globalwarming/2009-01-26-climate-change-irreversible_N.htm
