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Welcome to…
Preflix Advertising Program
Hello I’m Jim Karston Jr.




                  Rolling out the Red Carpet for you!
Proprietary and Confidential Information
                                                                2
Your Business




Proprietary and Confidential Information
                                                           3
Promote your
     Business/Clients in
     front of 78 million
      captive, engaged
       customers with
        Preflix cinema
       advertising, the                    v
     3rd largest cinema
       preshow in the
        United States.




We are #1 when is comes to taking care of Local Businesses!
Proprietary and Confidential Information
                                                          4
A Few Facts About Cinema Advertising
                      No ad skipping technologies

                      100% customer engagement with entertaining pre-shows

                      Growing Media – Projected growth of 8.8% in 2011

                      1.4 BILLION in attendance in 2009: Enormous Exposure

                      Low Advertiser Clutter, Limited Ad space

                      Up to 70 foot screens with larger than life images

                      High Quality images & sound delivered in a dark auditorium

                      Americas favorite entertainment destination

         The Only Advertising Vehicle Where Your Message Is Viewed On The Big
         Screen By A Captive, Engaged And Receptive Consumer
Proprietary and Confidential Information
                                                                                   5
Preshow Timeline of New Releases
Audiences arrive on average about 24 minutes early to the show

  I’m so glad
                        Yeah, Great seats.   They are in
  we’re early!
                                             their seats on
                                             average of 19
                                             minutes early,
                                             plenty of time
                                             to see the 15
                                             min. Preflix
                                             Program

OVER 100 Million Movie Tickets Are Sold Each Month In The U.S.
 Proprietary and Confidential Information
                                                              6
Nearly 300 Theatres With Over 2,600 Screens
                                           - 22 of top 25 DMA’s, 38 of top 50 DMA’s




Proprietary and Confidential Information                    (DMA) = Designated Market Area
                                                                                             7
Minnesota Markets & Attendance
City             Theatre Name                 Circuit Name/Type Screens Attendance                   Annual Movies
Albert Lea       The Mall Cinema 7            CEC                   Digital 7            86,265      6,945
Austin           CineMagic 7 Theatres         CineMagic Theatres     Digital 7           120,000     8,258
Baxter           Movies 10 Westgate           Mann Theatres, Inc.    Digital 10          297,201     15,300
Bemidji          Amigo 9 Theatre              CEC                   Digital 9            217,289     10,710
Breckenridge     Cinema 6                     CEC                   Slide 6              56,427      5,940
Burnsville       Atlantis 15 Theatres         CineMagic Theatres     Digital 15          750,000     21,840
Champlin         Champlin 14                  Mann Theatres, Inc.    Digital 14          254,102     25,550
Delano           Delano Theatre 5             Muller Family Theatres Digital 5           72,500      7,200
East Bethel      East Bethel Cinema           Muller Family Theatres Digital 10          127,594     12,500
Faribault        Fairbo Cinema 6              CEC                   Slide 6              65,032      5,940
Grand Rapids     Grand Rapids Cinema 8        Mann Theatres, Inc.    Digital 8           147,181     12,400
Hibbing          Hibbing Cinema 8             Mann Theatres, Inc.    Digital 8           137,313     12,400
Hopkins          Hopkins Cinema 6             Mann Theatres, Inc.    Digital 4 Slide–2   344,227     9,300
Hutchinson       Century 9 Theatres           CineMagic Theatres     Digital 9           130,000     9,360
Lakeville        Lakeville Theatre 21         Muller Family Theatres Digital 21          610,000     28,465
Maple Grove      Maple Grove 10               Mann Theatres, Inc.    Slide 10            168,519     14,000
Marshall         Marshall 6                   CEC                     Slide 6            105,638     5,940
Monticello       Monticello 15 Theatre        Muller Family Theatres Digital 15          283,000     27,300
Mountain Iron    Cinema 6                     CEC                    Slide 6             86,864      5,940
Plymouth         Willow Creek 12              Muller Family Theatres Digital 12          371,000     21,840
Plymouth         Plymouth Cinema 12           Mann Theatres, Inc.    Digital 12          414,027     21,900
Rochester        Hollywood Stadium 12         CineMagic Theatres     Digital 12          350,000     20,440
Rochester        Chateau Theatres             CineMagic Theatres     Digital 14          500,000     24,994
Rogers           Rogers 18                    Muller Family Theatres Digital 18          192,000     32,850
St. Louis Park   Park 6                       Mann Theatres, Inc.    Digital 6           178,138     10,950
St Michael       Metropolitan                 CineMagic Theatres     Digital 15          500,000     21,840
St Paul          Grandview Theatres 1 & 2     Mann Theatres, Inc.    Digital 2           87,642      3,000
St Paul          Highland Theatres 1 & 2      Mann Theatres, Inc.    Digital 2           82,205      3,000
Waconia          Waconia Cinema               Muller Family Theatres Digital 6           113,594     7,000
White Bear       White Bear Theatre           Muller Family Theatres Digital 17          419,798      30,000
Winona           Winona 7                     CEC                    Digital 7           165,182      8,205
Totals           31 Theatres                  4 Circuits                    295          7,337,488   446,177
   Proprietary and Confidential Information
                                                                                                                     8
Media Growth Comparison
       Internet, 7.5
        8

                           Theatre, 5.8        TV, 5.5
        6



        4
                                                         Billboard, 2.1
        2



        0



        -2
                                                                          Radio, -2.2
        -4

                                                                                             Newspaper, -6
        -6
               Internet              Theatre      TV          Billboard        Radio    Newspaper

         Join the most powerful Advertising plan today - Drive
           Captive Movie Theatre Patrons to your web site!!
Proprietary and Confidential Information
                                                                                                             9
74% of Americans Attend the Movies!




Proprietary and Confidential Information   Average person goes to about 5.5 Movies a year   10
Frequent Moviegoers Have a Higher Income!
                                      INCOME OF FREQUENT MOVIEGOERS
60%                                                                              57%

50%

40%

30%                                                                23%

20%
                                            7%        10%
10%                         4%

  0%
                     $15K                  $24K    $34K         $49K            $50K+
                            Frequent moviegoers see 12 or more films per year
Proprietary and Confidential Information
                                                                                        11
Why Cinema?




Proprietary and Confidential Information
                                                         12
•“The marketplace realizes that movies at the theatre are big event offerings,
with new titles launching every weekend,” “The results clearly demonstrate
that consumers bond with brands they see advertised in cinema, which drives
consideration and purchase intent, leading to increased brand trial and loyalty.
This research compares advertising in theatres to the same creative in high-
profile TV events such as the Super Bowl, Golden Globes, Oscars or Emmys.”
Proprietary and Confidential Information   said Michael Chico, CAC Executive Vice President, Sales, Marketing & Research.   13
Most Anticipated New releases for 2011
8 Reasons you should be on-screen Now!
   •          Cars 2
   •          The Hangover 2
   •          Kung Fu Panda 2
   •          Transformers: Dark of the Moon
   •          The Twilight Saga: Breaking Dawn
   •          Captain America: The First Avenger
   •          Pirates of the Caribbean: On Stranger Tides
   •          Harry Potter and the Deathly Hallows: Part II
Proprietary and Confidential Information
                                                              14
Increase your Viewership, Customer Loyalty & Brand Awareness
  We have limited inventory space, so reserve yours today!
Proprietary and Confidential Information
                                                                   15
Contact information…
         • For a FREE Marketing Consultation Call or Click today…

         •      James W. Karston Jr.
         •      MovieAdMan@gmail.com
         •      763-222-4362 Cell
         •      763-390-5131 Fax
         •      www.UniqueScreenMedia.com

                 • THANK YOU FOR YOUR TIME!
Proprietary and Confidential Information
                                                                    16

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  • 2. Hello I’m Jim Karston Jr. Rolling out the Red Carpet for you! Proprietary and Confidential Information 2
  • 3. Your Business Proprietary and Confidential Information 3
  • 4. Promote your Business/Clients in front of 78 million captive, engaged customers with Preflix cinema advertising, the v 3rd largest cinema preshow in the United States. We are #1 when is comes to taking care of Local Businesses! Proprietary and Confidential Information 4
  • 5. A Few Facts About Cinema Advertising No ad skipping technologies 100% customer engagement with entertaining pre-shows Growing Media – Projected growth of 8.8% in 2011 1.4 BILLION in attendance in 2009: Enormous Exposure Low Advertiser Clutter, Limited Ad space Up to 70 foot screens with larger than life images High Quality images & sound delivered in a dark auditorium Americas favorite entertainment destination The Only Advertising Vehicle Where Your Message Is Viewed On The Big Screen By A Captive, Engaged And Receptive Consumer Proprietary and Confidential Information 5
  • 6. Preshow Timeline of New Releases Audiences arrive on average about 24 minutes early to the show I’m so glad Yeah, Great seats. They are in we’re early! their seats on average of 19 minutes early, plenty of time to see the 15 min. Preflix Program OVER 100 Million Movie Tickets Are Sold Each Month In The U.S. Proprietary and Confidential Information 6
  • 7. Nearly 300 Theatres With Over 2,600 Screens - 22 of top 25 DMA’s, 38 of top 50 DMA’s Proprietary and Confidential Information (DMA) = Designated Market Area 7
  • 8. Minnesota Markets & Attendance City Theatre Name Circuit Name/Type Screens Attendance Annual Movies Albert Lea The Mall Cinema 7 CEC Digital 7 86,265 6,945 Austin CineMagic 7 Theatres CineMagic Theatres Digital 7 120,000 8,258 Baxter Movies 10 Westgate Mann Theatres, Inc. Digital 10 297,201 15,300 Bemidji Amigo 9 Theatre CEC Digital 9 217,289 10,710 Breckenridge Cinema 6 CEC Slide 6 56,427 5,940 Burnsville Atlantis 15 Theatres CineMagic Theatres Digital 15 750,000 21,840 Champlin Champlin 14 Mann Theatres, Inc. Digital 14 254,102 25,550 Delano Delano Theatre 5 Muller Family Theatres Digital 5 72,500 7,200 East Bethel East Bethel Cinema Muller Family Theatres Digital 10 127,594 12,500 Faribault Fairbo Cinema 6 CEC Slide 6 65,032 5,940 Grand Rapids Grand Rapids Cinema 8 Mann Theatres, Inc. Digital 8 147,181 12,400 Hibbing Hibbing Cinema 8 Mann Theatres, Inc. Digital 8 137,313 12,400 Hopkins Hopkins Cinema 6 Mann Theatres, Inc. Digital 4 Slide–2 344,227 9,300 Hutchinson Century 9 Theatres CineMagic Theatres Digital 9 130,000 9,360 Lakeville Lakeville Theatre 21 Muller Family Theatres Digital 21 610,000 28,465 Maple Grove Maple Grove 10 Mann Theatres, Inc. Slide 10 168,519 14,000 Marshall Marshall 6 CEC Slide 6 105,638 5,940 Monticello Monticello 15 Theatre Muller Family Theatres Digital 15 283,000 27,300 Mountain Iron Cinema 6 CEC Slide 6 86,864 5,940 Plymouth Willow Creek 12 Muller Family Theatres Digital 12 371,000 21,840 Plymouth Plymouth Cinema 12 Mann Theatres, Inc. Digital 12 414,027 21,900 Rochester Hollywood Stadium 12 CineMagic Theatres Digital 12 350,000 20,440 Rochester Chateau Theatres CineMagic Theatres Digital 14 500,000 24,994 Rogers Rogers 18 Muller Family Theatres Digital 18 192,000 32,850 St. Louis Park Park 6 Mann Theatres, Inc. Digital 6 178,138 10,950 St Michael Metropolitan CineMagic Theatres Digital 15 500,000 21,840 St Paul Grandview Theatres 1 & 2 Mann Theatres, Inc. Digital 2 87,642 3,000 St Paul Highland Theatres 1 & 2 Mann Theatres, Inc. Digital 2 82,205 3,000 Waconia Waconia Cinema Muller Family Theatres Digital 6 113,594 7,000 White Bear White Bear Theatre Muller Family Theatres Digital 17 419,798 30,000 Winona Winona 7 CEC Digital 7 165,182 8,205 Totals 31 Theatres 4 Circuits 295 7,337,488 446,177 Proprietary and Confidential Information 8
  • 9. Media Growth Comparison Internet, 7.5 8 Theatre, 5.8 TV, 5.5 6 4 Billboard, 2.1 2 0 -2 Radio, -2.2 -4 Newspaper, -6 -6 Internet Theatre TV Billboard Radio Newspaper Join the most powerful Advertising plan today - Drive Captive Movie Theatre Patrons to your web site!! Proprietary and Confidential Information 9
  • 10. 74% of Americans Attend the Movies! Proprietary and Confidential Information Average person goes to about 5.5 Movies a year 10
  • 11. Frequent Moviegoers Have a Higher Income! INCOME OF FREQUENT MOVIEGOERS 60% 57% 50% 40% 30% 23% 20% 7% 10% 10% 4% 0% $15K $24K $34K $49K $50K+ Frequent moviegoers see 12 or more films per year Proprietary and Confidential Information 11
  • 12. Why Cinema? Proprietary and Confidential Information 12
  • 13. •“The marketplace realizes that movies at the theatre are big event offerings, with new titles launching every weekend,” “The results clearly demonstrate that consumers bond with brands they see advertised in cinema, which drives consideration and purchase intent, leading to increased brand trial and loyalty. This research compares advertising in theatres to the same creative in high- profile TV events such as the Super Bowl, Golden Globes, Oscars or Emmys.” Proprietary and Confidential Information said Michael Chico, CAC Executive Vice President, Sales, Marketing & Research. 13
  • 14. Most Anticipated New releases for 2011 8 Reasons you should be on-screen Now! • Cars 2 • The Hangover 2 • Kung Fu Panda 2 • Transformers: Dark of the Moon • The Twilight Saga: Breaking Dawn • Captain America: The First Avenger • Pirates of the Caribbean: On Stranger Tides • Harry Potter and the Deathly Hallows: Part II Proprietary and Confidential Information 14
  • 15. Increase your Viewership, Customer Loyalty & Brand Awareness We have limited inventory space, so reserve yours today! Proprietary and Confidential Information 15
  • 16. Contact information… • For a FREE Marketing Consultation Call or Click today… • James W. Karston Jr. • MovieAdMan@gmail.com • 763-222-4362 Cell • 763-390-5131 Fax • www.UniqueScreenMedia.com • THANK YOU FOR YOUR TIME! Proprietary and Confidential Information 16