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Our mission is to promote 
openness, innovation & opportunity 
on the Web. 
Mozilla Manifesto: 
www.mozilla.org/about/manifesto/
Why the Web Matters: Low Barrier to Entry 
The Web: 
• A platform that no entity controls - neither technologically nor publicly 
• World's largest technology market and there are no barriers to entry 
• Aligned well with mobile 
• Enabler for emerging markets
Wave 3 
Market Segment Evolution 
3 
Ultra 
Low-Cost 
Entry Level 
Smartphone 
Mid-Range 
Smartphone 
Wave 1 
Wave 2 
Price
PROGRESS TO DATE: 
Global Commitments 
OPERATORS 
LAUNCHED 
Telefonica, T-Mobile, Telenor, 
America Movil, TIM 
5 
DEVICE 
MANUFACTURERS 
LAUNCHED 
Alcatel, LG, ZTE 
GLOBAL OPERATORS AS 
PARTNERS TO FIREFOX OS 
SILICON VENDORS 
Qualcomm, Spreadtrum 
3 
18 
2
FIREFOX Marketplace 
Cross platform: the Web is the platform 
Your app available on Firefox OS, Android, Desktop and more 
100% HTML5 apps with native-like experience using open APIs 
Better monetization through Operator Billing
Firefox Marketplace - 
Our app catalogue is growing fast 
Our app catalog is growing fast 
Current trajectory: 5500 apps by EOY 
Current trajectory: 5500 apps by EOY
Strong momentum with 
Tier 1 Global & Local Apps
Our Marketplace KPIs demonstrate strong user engagement 
(July 1, 2013 to August 31, 2014) 
• 1.6+ million unique visitors across all 
markets 
• 8+ million total visits 
• 10+ million apps installed (on average 
users install 1.23 apps per visit) 
• 77.49% of all users stay in marketplace 
to find apps
UNLEASH 
THE FUTURE
FUTURE CATEGORIES 
Smart Phones 
Tablets 
Smart TV 
Wearables 
Smart Display 
Firefox OS 
Automotive 
Connected Home
FUTURE CATEGORIES 
Firefox OS Beyond Smartphones 
Alcatel, Foxconn 
Tablets 
Panasonic 
TV 
ABitCool 
HDMI Streaming Device
FIREFOX OS: Futures 
Roadmap Highlights
FIREFOX OS 
ROADMAP SUMMARY 
V1.3 
Q2, 2014* 
V1.4 
Q3, 2014* 
V2.0 
Q4, 2014* 
Made for the 
Moments of your Life 
• Camera 
enhancements 
• Dual-SIM dual-standby 
support 
(DSDS) 
• Direct access to your 
music 
• Adaptive App Search 
enhancements - 
Made for the Moments of 
your Life 
• improving the overall 
quality and stability of 
the platform 
• Dual SIM (DSDS) 
enhancements 
• Platform LTE Support 
• Camera Enhancements 
• Download Manager 
Simple Home Screen 
Experience 
• User Interface and 
Experience 
Enhancements 
• Introduction of 
Flow/Gestures 
• New Way to 
Discover Apps 
• WebRTC platform 
& Communication 
Application 
V2.1 
Q1, 2015* 
More fluid, faster and 
easier experience. 
• User Interface 
Fluidity and UX 
maturity 
• A better typing 
experience 
• Browser 
integration into 
system 
• Backup and 
Restore 
V2.2 
Q2, 2015* 
Improve ability to 
manage their phone 
and integrate it into 
their life more fully. 
• Find my Device 
(multi-device 
support) - A better 
typing experience 
• Phone Number as 
IDBackup and 
Restore 
• Smart Data 
Consumption 
*Device in Market
REAL-TIME COMMUNICATIONS: AUDIO, VIDEO, DATA, 
MULTI-PARTY 
WebRTC platform & Communication 
Application 
Enabling real time plug-in free, cross 
platform video, audio, and p2p data 
sharing using the web 
Easy to use application enabling user 
to take advantage of real-time 
communications to keep in touch with 
their friends and family. 
Firefox OS Q2 2014 14
NFC – PAYMENTS, DATA SHARING & MORE 
Device pairing using NFC 
Share your contacts, images, 
videos or your favorite URLs 
with friends 
Read NFC tags to interact 
with the world around you 
Mobile Wallet 
Firefox OS Q2 2014 15
A NEW HOMESCREEN EXPERIENCE 
A reimagined, simpler Home 
Screen experience. 
Simpler and beautiful 
iconography. 
Easy to use & navigate 
Easy for Operators to 
personalize 
Firefox OS Q2 2014 16
NEW AND IMPROVED FIREFOX SERVICES 
Find My Device: Location 
tracking, remote wipe and 
remote lock capabilities. 
Firefox Accounts: user 
account to access all of the 
current and future Mozilla 
services. 
Open to 3rd parties. 
Firefox OS Q2 2014 17
CONTROL OVER YOUR PHONE 
Data Saving Mode 
App sync/polling only over WiFi 
Override for specific apps
CONTROL OVER YOUR DATA 
Set a daily data budget 
Show usage per app 
Show usage by time 
Track how your doing 
Set alerts
FURTHER IMPROVEMENTS 
FIREFOX OS FOR 2015 
• User Interface Fluidity and dramatic UX improvements (notifications, smart 
collections , smart search) 
• Better typing experience (best virtual keyboard makes typing easier and faster. 
• Total System Browser integration (Browser functionality deeply integrated into 
universal search and navigation) 
• Improved Media Platform (encrypted content , streaming, etc.) 
• Smart Data Consumption (smart data management and usage) 
• NFC Payments (tap-to-go, tap-to-play, payments) (pay for tickets, groceries and 
more with a simple tap of your phone to the payment terminal) 
Firefox OS Q2 2014 20
Opportunities for you
Rick Fant Novedades Firefox OS en Firefox Update 2.0
Rick Fant Novedades Firefox OS en Firefox Update 2.0
Rick Fant Novedades Firefox OS en Firefox Update 2.0

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Rick Fant Novedades Firefox OS en Firefox Update 2.0

  • 1. Our mission is to promote openness, innovation & opportunity on the Web. Mozilla Manifesto: www.mozilla.org/about/manifesto/
  • 2. Why the Web Matters: Low Barrier to Entry The Web: • A platform that no entity controls - neither technologically nor publicly • World's largest technology market and there are no barriers to entry • Aligned well with mobile • Enabler for emerging markets
  • 3. Wave 3 Market Segment Evolution 3 Ultra Low-Cost Entry Level Smartphone Mid-Range Smartphone Wave 1 Wave 2 Price
  • 4. PROGRESS TO DATE: Global Commitments OPERATORS LAUNCHED Telefonica, T-Mobile, Telenor, America Movil, TIM 5 DEVICE MANUFACTURERS LAUNCHED Alcatel, LG, ZTE GLOBAL OPERATORS AS PARTNERS TO FIREFOX OS SILICON VENDORS Qualcomm, Spreadtrum 3 18 2
  • 5. FIREFOX Marketplace Cross platform: the Web is the platform Your app available on Firefox OS, Android, Desktop and more 100% HTML5 apps with native-like experience using open APIs Better monetization through Operator Billing
  • 6. Firefox Marketplace - Our app catalogue is growing fast Our app catalog is growing fast Current trajectory: 5500 apps by EOY Current trajectory: 5500 apps by EOY
  • 7. Strong momentum with Tier 1 Global & Local Apps
  • 8. Our Marketplace KPIs demonstrate strong user engagement (July 1, 2013 to August 31, 2014) • 1.6+ million unique visitors across all markets • 8+ million total visits • 10+ million apps installed (on average users install 1.23 apps per visit) • 77.49% of all users stay in marketplace to find apps
  • 10. FUTURE CATEGORIES Smart Phones Tablets Smart TV Wearables Smart Display Firefox OS Automotive Connected Home
  • 11. FUTURE CATEGORIES Firefox OS Beyond Smartphones Alcatel, Foxconn Tablets Panasonic TV ABitCool HDMI Streaming Device
  • 12. FIREFOX OS: Futures Roadmap Highlights
  • 13. FIREFOX OS ROADMAP SUMMARY V1.3 Q2, 2014* V1.4 Q3, 2014* V2.0 Q4, 2014* Made for the Moments of your Life • Camera enhancements • Dual-SIM dual-standby support (DSDS) • Direct access to your music • Adaptive App Search enhancements - Made for the Moments of your Life • improving the overall quality and stability of the platform • Dual SIM (DSDS) enhancements • Platform LTE Support • Camera Enhancements • Download Manager Simple Home Screen Experience • User Interface and Experience Enhancements • Introduction of Flow/Gestures • New Way to Discover Apps • WebRTC platform & Communication Application V2.1 Q1, 2015* More fluid, faster and easier experience. • User Interface Fluidity and UX maturity • A better typing experience • Browser integration into system • Backup and Restore V2.2 Q2, 2015* Improve ability to manage their phone and integrate it into their life more fully. • Find my Device (multi-device support) - A better typing experience • Phone Number as IDBackup and Restore • Smart Data Consumption *Device in Market
  • 14. REAL-TIME COMMUNICATIONS: AUDIO, VIDEO, DATA, MULTI-PARTY WebRTC platform & Communication Application Enabling real time plug-in free, cross platform video, audio, and p2p data sharing using the web Easy to use application enabling user to take advantage of real-time communications to keep in touch with their friends and family. Firefox OS Q2 2014 14
  • 15. NFC – PAYMENTS, DATA SHARING & MORE Device pairing using NFC Share your contacts, images, videos or your favorite URLs with friends Read NFC tags to interact with the world around you Mobile Wallet Firefox OS Q2 2014 15
  • 16. A NEW HOMESCREEN EXPERIENCE A reimagined, simpler Home Screen experience. Simpler and beautiful iconography. Easy to use & navigate Easy for Operators to personalize Firefox OS Q2 2014 16
  • 17. NEW AND IMPROVED FIREFOX SERVICES Find My Device: Location tracking, remote wipe and remote lock capabilities. Firefox Accounts: user account to access all of the current and future Mozilla services. Open to 3rd parties. Firefox OS Q2 2014 17
  • 18. CONTROL OVER YOUR PHONE Data Saving Mode App sync/polling only over WiFi Override for specific apps
  • 19. CONTROL OVER YOUR DATA Set a daily data budget Show usage per app Show usage by time Track how your doing Set alerts
  • 20. FURTHER IMPROVEMENTS FIREFOX OS FOR 2015 • User Interface Fluidity and dramatic UX improvements (notifications, smart collections , smart search) • Better typing experience (best virtual keyboard makes typing easier and faster. • Total System Browser integration (Browser functionality deeply integrated into universal search and navigation) • Improved Media Platform (encrypted content , streaming, etc.) • Smart Data Consumption (smart data management and usage) • NFC Payments (tap-to-go, tap-to-play, payments) (pay for tickets, groceries and more with a simple tap of your phone to the payment terminal) Firefox OS Q2 2014 20