What Corporations can learn from Start-up: A journey through mindsets and tools | Corporate Startup Summit 2013
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The document discusses how large corporations can learn from start-ups by adopting aspects of their mindset and tools. It advocates developing a culture that embraces failure, limited resources, customer focus, cross-functional teams, and rapid prototyping. Specific tools and practices mentioned include pitching ideas, design thinking, lean and agile methodologies, and creating a business model canvas. The goal is to make large companies more innovative.
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What Corporations can learn from Start-up: A journey through mindsets and tools | Corporate Startup Summit 2013
- 1. Cologne, 26.08.2013 DB Systel GmbH Matthias Patz (@matthiaspatz) Innovation Manager What corporations can learn from start-ups: A journey through mindset and tools.
- 2. 2DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 People | Interaction | Collaboration CULTURE Mindset and tools as lever for innovation. Source: http://i.telegraph.co.uk/multimedia/archive/02171/Sanket-k_-India_-O_2171839k.jpg
- 3. 3 MINDSET DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 and CONDITIONS
- 4. 4 VISION Top-Management Support | Appreciation DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 „We are the most innovative company within DB Group.“ Source: http://disciplemaker89.files.wordpress.com/2012/08/vision.jpg
- 5. 5 LIMITED RESOURCES Money | Time | People DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Only 50 working days per project – not more! Source: http://thecripplegate.com/wp-content/uploads/2011/11/chain-links-1024x768.jpg
- 6. 6 LEARNING ZONE … … is outside the comfort zone | „Garage“ DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Creative rooms & co-working spaces are available. Source: http://i1.ytimg.com/vi/vujraZVYrzU/maxresdefault.jpg
- 7. 7 SHARING EXPERIENCE Business Angels | Mentors | Networking DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Creation of community & inno-scout in each divison. Source: https://www.usu.edu/career/images/uploads/img/Networking-PLNG.jpg
- 8. 8 EVERYONE … … is an innovator | Holistic DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Innovation competition across all divisons. Source: http://romebusinessschool.it/wp-content/uploads/2013/01/master_risorse_umane.jpg
- 9. 9 GUT FEELING Uncertainty | Ambiguity DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 No business case and formal project management. Source: http://illiterateinfant.files.wordpress.com/2013/02/pregnant-belly.jpg/
- 10. 10 FAILURE 9 out of 10 start-ups fail DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Failure-tolerant culture within innovation projects. Source: http://www.flickr.com/photos/lucasartoni/8027952605/sizes/h/
- 11. 11 TOOLS DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 and PRACTICES
- 12. 12 PITCHING Raise money from investors DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Funding of 6 projects per year only. Source: http://thangmay.org/images/thangmay/elevator-pitch.jpg
- 13. 13 HETEROGENEITY Team as success factor DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Staffing towards cross-functional teams. Source: http://static.cdnconnect.com/tv-shows/a-team.jpg
- 14. 14 CUSTOMER FOCUS Customer development | Design Thinking DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Customers (B2B) are involved in every project. Source: http://steveblank.fi/files/steve5.jpg
- 15. 15 RAPID PROTOTYPING MVP | Iteration DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Wireframes, pretotypes and 3D-printings. Source: http://www.digitaltrends.com/wp-content/uploads/2013/06/windows-8-1-3d-printing.jpg
- 16. 16 LEAN & AGILE Build-Measure-Learn | Backlog DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Prototypes to demonstrate technological feasibility. Source: http://nemonics.files.wordpress.com/2011/11/eric-ries-lean-startup.jpg
- 17. 17 BUSINESS MODEL Business Model Canvas DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 Deliverable for hand-over to product development. Source: http://www.designthenewbusiness.com/wp-content/uploads/2011/08/8_TEDx_Botkyrka_Sweden.jpg
- 18. 18 Tel. 030 297 58752 Mobile 0170 450 8218 Matthias.Patz@deutschebahn.com DB Systel GmbH Florastr. 133-136 12623 Berlin www.dbsystel.de Matthias Patz Innovation Manager DB Systel GmbH | Matthias Patz | I.LVE 2 | 26.08.2013 THANK YOU!