2013 315 cole_lists

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Mike Perla

Control VS. Treatment Key Results
• Made the lead preview tool the focus of the treatment
page
• Added persuasive copy and bullets
• +35.02% lift in lead preview page visits
• +145.01% lift in request more information clicks
• +13.39% lift in engagement
colelists.com
Homepage Optimization
Visitors Conversions Conv. Rate Result Confidence
Preview Page Visits
Control 782 62 7.93%
Treatment 766 82 10.70% +35.02% 97%
Request Info Clicks
Control 782 5 0.64%
Treatment 766 12 1.57% +145.01% 96%
Engagement
Control 782 271 34.65%
Treatment 766 301 39.30% +13.39% 97%

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