This Social Media Presentations was created as a visual aid for a presentation to Marketing Students in the Entrepreneurship Program at Northeast Wisconsin Technical College in Green Bay, Wisconsin. It includes many useful picture links and gives a basic social media marketing introduction. Please enjoy and freely share. Melinda Peterson - melindajpeterson@yahoo.com

2. Marketing
What if… you took your focus,
time, and energy and mixed then
up with your imagination?
(Guerrilla Marketing)

3. Why Have a Website?
WEBSITE

4. Why Have a Blog?
SEO
WEBSITE
Card Catalog

5. What Will You Do With Your Social Media?
BLOG
WEBSITE
Drive your customers to where you can track
them.

6. How Will You Tie It All Together?
BLOG
WEBSITE
The Email Newsletter

7. Marketing Basics
1.Attract potential customers.
2.Turn potential customers into
paying customers.
3.Maintain the relationship.

8. Be Intentional
Set Measurable

9. Have a Written Plan
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Website
Blog
Facebook
Pinterest
Twitter
LinkedIn
Webmaster Tools
Google Analytics
Email Newsletter
Google +
YouTube
Foursquare

10. Have Written Goals
Goals
Website
Blog
Facebook
Pinterest
Twitter
LinkedIn
Webmaster Tools
Google Analytics
Email Newsletter
Google +
YouTube
Foursquare

11. Social Media Goals
Drive website traffic Brand awareness
Increase online sales Company culture
Increase exposure Link building to your website
Build awareness Share company culture
Market research Customer connections
Collect contact information Increase email list
Viral marketing Protect your reputation
Improve customer service Enhance public relations
Add value for the customer Educate and entertain
What would a specific measurable goal for one of these look like for your
business?
(Place email newsletter signup tab on three social media channels and invite
customers to join one time per week to increase email newsletter
subscribers by 3.33% each month while maintaining a 90% open rate.)

12. Don’t Skip Planning
The two major evils of
marketing are:
Failing to plan, and not
working your plan.

13. Step 1: Plan Your Plan
Step 2: Make Your Webpage
Step 3: Set Up a Professional Email
Step 4: Set Up Your Tracker
Step 5: Set Up Your Blog
Step 6: Set Up Your Email Newsletter
Step 7: Set Up Social Media

14. Statistics
66 percent of online adults are connected to one
or more social media platforms
50 percent of social media users say they check
in to their favorite networks first thing in the
morning
53% of American cellphone (mobile) users now
have a smartphone

15. Statistics
38% of people who use social media on mobile
devices cite general browsing as their main
activity.
Each day more iPhones are sold than people are
born.
294 billion emails are sent every day.

16. Pinterest accounts for about 3.6% of
referral traffic.
In February 2012 Pinterest had 10.4
million users.
Pinterest
is a
positive
place!

17. In February 2012 Facebook had 850
million users.
Facebook accounts for about 26% of
referral traffic.
Watch
and
learn…

18. In February 2012 Twitter had 500 million
registered users.
1 million accounts are added to Twitter every
day.
Twitter accounts for about 3.61% of referral
traffic.
Be
A
Follow
er

19. 864,000 hours of
video are uploaded
to YouTube… every
day!

20. In February 2012 LinkedIn had 135
million users.
LinkedIn accounts for about 0.20% of
referral traffic.

21. In February 2012
Google+ had 90
million users.
Google+ accounts
for about 0.22% of Google+ is
referral traffic. PINNABLE!

22. Manage your accounts from
one place and schedule
posts!

24. You Are Never Done
1. Plan
2. Launch
3. Maintain

25. This PowerPoint Has Been Created
for Education and Enjoyment.
Melinda Peterson
melindajpeterson@yahoo.com