Reciprocity ring teaching social networks pdw ao m 2013 baker

Teaching Social Networks PDW
Academy of Management 2013 Annual Meeting, Orlando, FL (August 10, 2013)
The Reciprocity Ring™
Wayne Baker
Chair, Management & Organizations
Robert P. Thome Professor of Business Administration
Ross School of Business, University of Michigan
The Reciprocity Ring™ is a trademark of Humax Corporation. Please note that all materials, concepts and information ("Materials") used or
presented in conjunction with the Reciprocity Ring™ activity are the property of Humax Corporation and further protected by copyright. Please do
use, reproduce, copy, or otherwise duplicate, or distribute, lend or otherwise transfer any copies of such Materials without the express written
permission of Humax Corporation. Email <info@humaxnetworks.com> , website <www.humaxnetworks.com>

Outline
 Origin of the idea
 Description
 Overview of typical session
 Materials and support

Social capital = networks +
generalized reciprocity

Reciprocity Ring™
“Reciprocity is the engine
of social capital.”
Baker (2000)
Copyright © 2013 by Humax Corporation. All rights reserved.

Reciprocity Ring
A group-level experiential activity that creates
generalized reciprocity.
 Produces real benefits in the activity itself
 Models the use of networks to help others
and self
 Creates new ties, strengthens existing ties
 Generates positive emotions

Reciprocity Ring usage
 N=18,000 participants
 Undergrads, MBAs, EMBAs, Executive Education,
outside training and consulting
 Stanford, Kellogg, Michigan,Chicago Booth, Toronto,
INSEAD, Queens, Wharton, etc.
 Abbott Laboratories, Google, McKinsey & Co.,
Novartis, Bristol-Myers Squibb, Medtronic, General
Motors, Amtrak, Morgan Stanley, Prudential, Office
Depot, etc.
 Typical group of 24 people realizes benefits valued at
over $150,000 and saves over 1,600 hours of time
 United States, Argentina, Belgium,Chile, China, Great
Britain, Hong Kong, France, Israel, Korea, Serbia,
Singapore, South Africa, Spain,United Arab Emirates,
etc. Copyright © 2013 by Humax Corporation. All rights reserved.

Follow the recipe

The recipe in brief
Set up
 Introduction – stories, examples, definitions
 Run 1 or 2 rounds of the Reciprocity Ring
• 1 round of requests ~1.5 hours
• 2 rounds of requests ~ 2.5 hours
 Conclusion

Introduction
“The touchstone of social
capital is the principle of
generalized reciprocity. I’ll
do this for you now, without
expecting anything
immediately in return and
perhaps without even
knowing you, confident that
down the road you or
someone else will return the
favor.” Putnam (2000)

Direct Reciprocity vs.
Generalized Reciprocity
You help me and I help
you.
You help me and I help
someone else
(pay it forward).

“Designers call these meetings to seek the help of other
designers at IDEO who are not already involved in the
project…. The designers who attend brainstorming
sessions do so because they believe they can contribute
distinctive technical solutions to the problem and
because, if they don’t help with others’ projects, the favor
will not be returned.”
“These interactions made visible the norms for
asking for help, sharing knowledge, and giving
help….”
Hargadon and Sutton 1997
Organizational Practices:
Brainstorming & Monday Morning Meetings

"Always go to other people's
funerals, otherwise they
won't come to yours.“
- Yogi Berra

Running the Reciprocity Ring™
 Formulate SMART requests
 Make requests
 Respond to requests
 Follow up

Examples of Personal Requests
1. My teenaged daughter needs tennis lessons with a pro in the Chicago
suburbs.
2. My request is to see a Bengal tiger
in the wild.
4. My request is two tickets to be on
Emeril Live! in NYC to celebrate
my 10th anniversary.
3. I was adopted at birth and I am looking for my
biological parents’ last name.
5. My son has just been arrested. I need someone to watch
my two Great Danes tomorrow while I go bail him out.

Examples of Work-Related Requests
1. I am looking for a civil engineer with project management
experience to relocate to Florida.
4. I’m about to pay an outside vendor
$50,000 to synthesize a strain of the
PCS alkaloid. I need a cheaper
alternative.
2. I want advice on how to become the
wealthiest and most productive commercial
loan officer at my bank.
3. I need advice on how to manage and improve my relationship
with my boss.
5. I need a recommendation for an online project management system
for a dispersed team.

Conclusion
1. Continue using the Reciprocity Ring™
2. Informal practice of generalized reciprocity in
group or team
3. Identify an opportunity in your next email or
FTF interaction
For information about using the Reciprocity Ring™ contact Humax
Corporation <www.humaxnetworks.com>

Materials and Support
 All Reciprocity Ring™ materials (erasable or
disposable poster, colored request cards, etc.)
 PowerPoint presentation (customizable)
 Step-by-step instructions for running a
successful RR (the recipe)
 Equipment and room setup
 Training DVDs
 Tips for running the RR in large groups

Reciprocity ring teaching social networks pdw ao m 2013 baker

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