EBMS
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This is the presentation on social media presented by Dr. Mike Pownall at Equine Business Management Strategies on September 12, 2010.
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EBMS
- 1. Thank You to our Sponsors!
- 7. What is Social Media? Social Media Revolution 2 Video http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
- 11. People Do Business With People They Like
- 12. FACT : The person doing Social Media at your practice is as important as the person who answers your phones
- 13. “ What the business thinks it produces is not of first importance What the customer thinks they are buying, what they consider “value” is decisive.” Peter Drucker “ Our brand isn’t what we say it is. It’s what the search engines say it is.” Mitch Joel
- 14. FACT: Social Media carries no bigger risk of viruses than regular web page. The risk is when you don’t manage your online presence
- 18. VIRAL Will it Blend Video http://www.youtube.com/watch?v=qg1ckCkm8YI
- 20. Social Media Clients SPAM
- 21. Social Media Universe Web Site Facebook Twitter Blog YouTube LinkedIn Flickr
- 28. http://www.facebook.com/pages/Campbellville-ON/McKee-Pownall-Equine-Services/151058779310?ref=ts
- 40. Why do we tweet?
- 55. Other Platforms
- 56. Other Platforms
- 67. www.yelp.com
- 71. Google Alerts http://www.equiman.com/forums/ubbthreads.php?ubb=showflat&Number=341620&gonew=1#UNREAD
- 83. Web Page
- 84. Web Page
- 85. Web Page
- 95. Email Newsletters Feb Aug Diff Total 1539 2147 40% Bounce 9% 12% 3% Open 42% 35% -7% Click 1% 12% 11%/242 O/C 3% 34% 31% Web 90% Twitter 10%
- 100. Content
- 106. Mobile
- 110. EBMS Amsterdam
Notes de l'éditeur
- Monty Emily
- Discuss how I had background in theatre. VEry importan the bond people had with their horses and how I want to maximize it. Students - vets aare for clients PERSONAL vs BUSINESS
- One person leads to many. Each has their own network explain when they link to you everyine knows it
- Faceboook 2nd largest search page
- Relationship business- one person leads to many similar to preparing a flier or brochure conversations yellow pages, fliers, one way
- 67% more likely to buy from twitter, 51% from facebook.
- Corporate personalities referalls Influencers
- adding value to relationships. Good friend does more.
- collboratice = not on a pedestal. invited in to life . Giving. The more you give the more you get back. conversations - need to give value. don’t be the party bore selective - yellow pages. Survey response
- What does it take to go viral. Often it is basic human needs
- What does it take to go viral. Often it is basic human needs
- Better to have 100 real clients than 1000 ananoymous fans other people will find you
- Slide show last night every page is a landing page
- reunion be the brand you want to be but you better live up to it
- USA has the most worldwide users
- clients of the future long term relationships - roi
- bell curve text messaging
- Newspapers nobody watches tv live or on tv Craigslist Mcdonalds
- Talk about how we used facebook to promote client education day.
- differentiate facebook pages reflection of practice snoop
- series over a week. mark
- Here is an example of not following through
- reunion friends personal and business
- This is what happens when you get to big
- 140 characters
- To have conversations To listen Another touch point Immediacy
- stars story
- read bottom up
- What is wrong with this? who is this coming from? shortened url
- What is wrong with this?
- what do i use twitter for.
- sharing of informatin
- Add a slide of Youtube stats
- ac dc fan
- 80% of corporations are using for hiring Find and be introduced to potential clients, service providers, and subject experts who come recommended Create and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals Post and distribute job listings to find the best talent for your company
- there has to be concerns
- Reference hiring people
- Talk about california vet now in Europe
- found it because i was looking up a doctor. slam dunk. teachers professors web site where you put out your name and people comment on you
- Job interview
- examples
- Show our emailer discuss price savings
- 10% social media
- 6%blog
- will compare at end of NOvember
- tells how many are regular bob photo in 2
- next photo is bob
- click = 242
- people are getting used to free. Someone to do video
- mobile users are more active
- Starbucks Experience
- cost timeline
- slide show is on blog