This is a presentation I gave on August 25, 2011 to a group of EU and UK equine veterinarians at the EBMS International Conference, at the Bartley Lodge Hotel in the New Forest, UK. I was very impressed with the discussions we had and the willingness the attendees had to implement social media in their veterinary practices. I gave them all a challenge to become dedicated users of social media in their businesses, otherwise there will be a real risk that their vet practices might not exist as they know it in the next 5-10 years. I truly believe that social media is the best opportunity we have as veterinarians to combat the numerous challenges facing our industry.
86. Facebook Employees 4 % Friends 5.5 % Prospects 43 % Clients 33 % Unrealistic 8.6% Unknown 5.9% Prospects to clients as of November 22/10
87. Facebook Employees 4 % Friends 5.5 % Prospects 43 % Clients 33 % Unrealistic 8.6% Unknown 5.9% Prospects to clients as of November 22/10 0.90%
88. Facebook Q1 2011 115,000 post views 152% improvement over Q4 2010 197 post feedbacks 37% increase 50% increase as source to website 20% increase in new visitors to website
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91. The more we tweet the more followers we get The more interesting we are the more followers we get The more we follow others the more followers we get
96. Newsletters The deworming newsletter Opened by 30% 15% click through to links 2% of total newsletter recipients saw the video or 47% of those who clicked through 40% registrants for the webinar came from newsletter 50% increase in fecals Preventative Health Plan newsletter 70% click through to PHP on website
98. Webinars Average percentage of attendees that are clients73% Where people hear about the webinars: Newsletters 60.30% Website 4.40% Facebook 5.90% Twitter 4.40% Office 5.90% Other 19.10%
99. Management Who is going to oversee it? Internal/External www.hootsuite.com
100. Simple Plan Facebook Twitter email that ends with your practice (not gmail or yahoo or aol.) One hour/day Strategy/Schedule Use new associates, interns, office staff Monitor, Measure & Adjust
101. Task 3 Smith Equine How will it get done? How will you know it worked?