Presentation given by Dr. Mike Pownall at the 2011 AAEP Cpnvention on creating videos and using YouTube for veterinarians.

1. YouTube for Equine Vets
Mike Pownall, DVM
www.mpequine.com
www.slideshare.net/mpownall

2. Video for Vets
• Why video?
• How to create videos?
• How can you measure it?

3. 48
www.viralblog.com

6. http://www.youtube.com/user/mpe
quine#p/u/7/r5Yc58JeDLo
Example of a video created and
edited by McKee-Pownall
Equine Services

7. Video Making Equipment
Camera
• Kodak Z-18
• iPhones
Tripod
Microphones
Lights

8. Before you shoot
• Script
• Charged batteries
• Time of day
• Makeup?

9. Wooden Clogs
Intro
• New treatment for laminitic horses
• How the clog works
• Types of clogs
• Materials for applying
Body
• Take rads to find ideal placement
• Apply clogs
• Re-xray to determine breakover placement
• Casting tape to hold the clog on
Closing
• Resetting clog like normal shoe
• Disclaimer

10. The Stars
• Clothing & hair
• Clean & well behaved horse
• Location
o Quiet, clean
• Lighting
• Waiver

11. Clothing & Hair

12. Clothing & Hair

13. Lighting – Just Right

14. Lighting – Just Right

15. Lighting – Just Right

16. Lighting – Too Bright

17. Lighting – Too Bright

18. Lighting – Too Dark

19. Lighting – Shadows

20. Background

21. Handlers

22. Close Ups

23. Close Ups

24. Other Thoughts
• No panning
• 2 Minutes
• Keep all takes
• Still pictures to add in later

25. Editing
• iMovie
• Add music
• Add clinic info

26. YouTube Channel

27. YouTube
5/2011 11/2011

28. YouTube
5/2011 130% 11/2011

30. Thank You

31. Keep in Touch
• mike@mpequine.com
• www.equinevetbusiness.com
• www.slideshare.net/mpownall