The document discusses strategies for leveraging web 2.0 technologies and social media to engage members and grow a chapter. It outlines demographic trends showing the importance of technology, provides examples of how to use platforms like Facebook, LinkedIn and Twitter, and discusses automating chapter functions and optimizing websites for increased traffic. The focus is on implementing new technologies while aligning with organizational goals and assessing member needs and preferences.

2. This is not an Introduction

8. Social Network Unique Visitors http://www.futuremajority.com/node/79 http://tomuse.com/2008/05/24/social-networking-demographics-who-has-smartest-and-wealthiest-users/ Demographic Profile of Visitors to Select Social Networking Sites Percent Composition of Total Unique Visitors Age MySpace FaceBook Friendster Xanga 12-17 11.9% 14% 10.6% 20.3% 18-24 18.1% 34% 15.6% 15.5% 25-34 16.7% 8.6% 28.2% 11% 35-54 40.6% 33.5% 34.5% 35.6% 54+ 11.0% 7.6% 8.1% 7.3%

9. Social Network Usage Rapleaf’s figure: percentage of social network users across all ages My Space Facebook LinkedIn Flickr 18 30 40 50

13. Member Engagement and Growth

21. Strategy The things we plan to do and sometimes, more importantly, not do to achieve a specific goal

22. Social Networks http://www.touchgraph.com “ Begin with the end in mind”

23. Russell (1995)

26. Why swim up the stream?

27. ASTD National Social Network Strategy http://www.youtube.com/watch?v=6a_KF7TYKVc

30. Social Network Tactics

33. facebook

37. LinkedIn

39. Twitter Follow us at http://twitter.com/ASTDHouston

40. Marketing Widgets http://sproutbuilder.com/

41. Cool trick – Update all sites at once http://mashable.com/2008/09/23/minggl/

44. Chapter Functions: Membership Module Corporate Memberships Directories Jobs Press Releases Event module Photo Albums Newsletters Committees Sponsor donations Merchandise store Personal Profiles SN Identity Links Forums Surveys Ballots Course module Ratings and comments Extensive Reporting

45. Site Map

46. Article Submission

47. Newsletter Generator

48. Content Tracking

49. RSS Feeds

51. Optimizing the sites for increased traffic SEO Optimization

52. Site Keywords

53. Are you blacklisted? http://tool.motoricerca.info/spam-detector/

54. What Does the Spider See? http://www.webconfs.com/search-engine-spider-simulator.php

55. Google Analytics