To be used for Lesson 6 (Social Networking)

1. Social Networks
Connecting to the rest of the world

2. Objectives
Objectives:
1. Discuss social networking concepts
2. Brainstorm ways in which online social net-
working may benefit us
3. Compare and contrast several different
types of social networks
4. Discuss privacy in social networks, and
demonstrate ways to improve privacy
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3. Social Networks- Overview
 What is a social network?
 What types of social networks are there?
 What is the function of a social network?
– Personal (casual, nostalgia, fun, find friends, distraction)
– Professional (purposeful, career information, current
events, networking)
– Niche (specialized such as language, collaboration)
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4. Social networking: Positives
 Advantages of social networking:
– Worldwide connectivity (romance, job, assist
ance, referrals, support, advice)
– Finding old friends
– finding people with common interests
– Real time information sharing
– free advertising (promote event and cause)
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5. Social networking: Negatives
 What are some disadvantages of social
networking:
– Lack of anonymity
– Privacy concerns/ frauds and identify theft
– Scams and harassment
– time consuming
– impersonal
– cyber bullying
– Annoying posts
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6. Example 1: Facebook
 Post and view notes to friends
 Post pictures
 Share interesting links
 Send out group messages
 Must ask permission to be “friends”
 Clicking “like” puts them on your page
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7. Facebook in depth
Look at a Facebook account and demonstrate:
 Home Page
 Timeline
 Groups
 Family & friends posts
 Marketing posts
 Friends on Chat and Chat
 Events & Apps
 Notifications
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8. Example 2: Twitter
 Post notes in under 140 characters
 Post pictures
 Share interesting links
 Can categorize followers by topic
 No permissions needed to follow or be followed
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9. Twitter in depth
Look at a Twitter page and demonstrate:
 Home page
 Hash tags and search
 Lists (general)
 A sample of a list
 Trends
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10. Example 3: LinkedIn
 Post and view resumes
 Look for jobs
 Find others with similar occupational goals
 Includes groups, so you can network within
your interest
 Find contacts by e-mail address or name
 Must “invite others” to your network
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11. LinkedIn in depth
Look at Linked in and demonstrate
 Home page: post, recommend
 Profile: Endorsements, Experience, Skills,
Connections,
 Contacts: Connections, Add connections
 Groups: Your groups, groups like
 Jobs: (Also sends to e-mail!)
 Inbox: (Doesn’t release your e-mail)
 Companies: Info on potential employers
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12. Example 4: Pinterest
 Community based bulletin boards to tell what you
want, identify with and recommend
 Create boards on interests
 Pin links to your board
 Find pins and boards which you enjoy
 Repin other pins
 Click on a name and Follow (all or just one board)
No permissions required
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13. Pinterest in depth
Look at a Pinterest page and demonstrate:
 Community board: Categories, Everything,
Popular
 Add a pin: Find URL, click “select image”,
choose board, describe pin
 About: All you need to know!
 Your name: Invitations, Find friends, Profile
 Sample board
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14. Social Networking Safety
 Don’t click on link in post
 Know what you post…always there!
 Don’t trust who it is really from
 Don’t let it scan your email account
 Directly type address into web bar
 Caution about “friends”
 Research the site
 Careful about apps
 Don’t use at work or without a good virus protec-
tion in place
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15. How many social networks are there?
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16. Look for these or find your own
OTHER SOCIAL NETWORKS
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17. PatientsLikeMe
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18. LiveMocha
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19. Meetup
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20. Flickr
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21. Whatever your needs, a network
for you!
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22. Thanks for listening!
Questions? Comments?
mprine@sdccd.edu
Sources:
Bennett, S. (2012, Sept. 21). People use Different Social Networks for Different Reasons. Retrieved fro
m All Twitter: http://www.mediabistro.com/alltwitter/social-mindset-divide_b28812
Eler, A. (2012, January 16). Study: Why do People Use Facebook. Retrieved from ReadWriteWeb: http:
//www.readwriteweb.com/archives/study_why_do_people_use_facebook.php
Roeder, L. (2012, January 1). Why Social Networking. Retrieved from About.Com: http://personalweb.
about.com/od/easyblogsandwebpages/a/whysocialnetwor.htm
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