World-class? Awesome? Killer? Yuck. Are you using those words in your copy? Thanks to folks who left illustration-worthy comments on our first buzzwords slide show (15 Marketing Buzzwords to Stop using), we created this sequel of buzzwords to stop using right away.

2. A MarketingProfs slideshow
Illustrated and produced by Veronica Maria Jarski
Text taken from folks who added
brilliant comments after reading
the 15 Marketing Buzzwords to Stop Using
slideshow.

3. World-Class
“It’s been used to
describe everything
from service to
eggs. (Honestly saw
that in a restaurant
in Florida!)”
(Marcia SNBT)

4. To Perfection
“It’s an excuse for a lack of imagination.
Still too often used to make a restaurant
or entree sound good
without wasting
adjectives.”
(Jay Clark)

5. Taking
Business to the
Next Level
“What? You mean
‘upstairs’?”
(The Business
of Women)

6. Killer
“Killer should be killed. Let’s help it find its
way six feet under.”
(Melanie Kissell)

7. At the End of the Day
“Unless you end this
phrase with ‘it gets
dark’ or ‘I go to
sleep,’ I just want
to scream,
‘ULTIMATELY.
The word you’re
struggling to find is
ULTIMATELY.’”
(Ken Wilson)

8. Icon
“These days,
everyone is an
icon, and
everything is
iconic.”
(Lyn Meany)

9. Take This Offline
“In other words, ‘I’m about to look stupid in front
of others’ or ‘This topic is an egregious waste of
everyone’s time.’” (Eric Eisenberg)

10. Solution
“Arrrrrgh!”
(Andy Gibson)

11. Awesome
“So many things
cannot be
awesome or they
wouldn’t be
awesome.”
(Meredith Blevins)

12. Out of Pocket
“When I hear, ‘out of
pocket,’ I think of a
hamster that’s gone
missing from the
pocket of a kid who
brought it to school.”
(Cynthia B.)