The document discusses using Web 2.0 tools like blogs, podcasts, and videos to engage students in online course development. It notes that students today are "digital natives" who are used to getting information digitally. Web-enhanced courses now make up over 20% of college courses and have seen increases in enrollment, sections offered, and student credit hours. The document promotes using Web 2.0 tools to encourage active learning, collaboration, and prompt feedback to engage today's students.