8. In 2010,
Samsung Electronics launched its Galaxy
Smartphone
9. Soon after the launch, a team of Apple Inc
lawyers flew to South Korea.
Apple’s late co-founder, Steve Jobs,
had already told Samsung executives that
He considered the Samsung Galaxy S,
based on Google’s Android OS,
an illegal copy of the iPhone.
10. The Apple attorneys stated:
“Android is designed to lead companies to
Imitate the iPhone product design and
strategy.”
11. This accusation brought a fundamental
disagreement between these two giant
companies, and set the stage for a bitter,
multi-country patent dispute that led to Friday’s
U.S. jury verdict that Samsung had violated
Apple’s patents.
The jury awarded Apple US $1.05 billion in damages.
12. • Samsung, also had to face a costly ban on sales of
key Smartphone and tablet products.
• Shares of Samsung –the world’s biggest technology
firm by revenue –tumbled more than 7% on
Monday, set for its biggest daily percentage drop in
nearly four years, wiping US$12 billion off its
market value.
• While the shares of Apple went up.
13. As part of its case,
Apple released 3 image comparisons that
compared Samsung handsets from 2005 all the
way to 2012.
It showed the evolution of Samsung handsets from
clunky Nokia-like units to the units that began to
have closely features that resembled the
features of iPhone.
20. In terms of the design, maybe the issue
should be with Apple and Google in regard
to how the buttons are laid out and how the
functionalities are laid out.
22. In terms of just hardware,
it a case probably thinking that what Apple is
trying to do is like blaming a car maker for
rolling out a car that has four wheels.
24. • Nokia build up slowly with the new Mango OS
by Microsoft.
• It neither copied the color not the designs.
• Even though with its declining market share, Nokia
is playing safe with its own intellectual properties.
• Targeting the remaining fraction, with its different
marketing strategies.
25. After the rivalry with Apple:
On the newest Samsung smartphones,
the same downward finger stroke
brings a blue glow at the bottom on the
touch screen,not a bounce!!
26. To sum up in a sentence:
Apple now has a clear verdict: how it
values its intellectual property is now more
than just a theory.
