24 Hours… that’s how many hours of opportunity there are in a day. NAR reports that over 43% of consumers visit an Open House before making the decision to buy and 93% use the internet in the process. With that kind of consumer feedback, it’s important to make sure that our listings are where the consumers are. Unfortunately too few agents know how to successfully get the information in front of buyers or how to effectively market their properties using a combination of traditional and innovative tools. This learning opportunity leads agents through discovering a treasure box full of free tools and resources to setup a 24 Online Open House and/or to get buyers to show up to Saturday’s Open House. Don’t do Open Houses? That’s fine, you’ll find more than enough valuable information to setup your single listing website with tools from around the web!

1. Open House24 Hour
Matthew Rathbun
ABR, ABRM, AHWD, CDPE, CRB, CRS, ePRO, GREEN, GRI, SFR, SRS
TheAgentTrainer.com | @MattRathbun

2. GoalsToday’s
• Get the listing found on Google
!
• Dazzle the Sellers
!
• Showcase your marketing

3. Why
An Online
OpenHouse

4. 47% found theirhome through
the internet
33% found their
home through
their agent
9% Yard Sign
5%
Builder
4%Friend
1% Knew Seller
-1% Print MediaHow The Homebuyer
Found The Home They
Purchased
Source: NAR Profile of Homebuyers and Sellers

5. NVARForms
Form Number and Title
• Item One
• Item Two
• Item Three

6. GettingResources
Website
Photos
Video
Description
POA Docs
Amenities
Feature List
HomeBook
Utility List
BluePrints

7. OnlineResources
Your Site
YouTube. com
Issuu. com
mapsengine.google. com
WalkScore. com
zillow. com/webtools/widgets
GreatSchools. com

8. Data:Description
• MLS Description
!
• Listing Site Description
!
• Key Words
!
• Search Engine Friendly

9. PropetyDescriptions
Typical
Enhanced
Home has 4 bedrooms, 3 full baths, 2 car garage and over
half an acre of land. Great house. Motivated Seller, bring
all offers. Home is subject to Short Sale.
Imagine sitting in your cozy sunroom on a warm spring
morning, reading a book or laughing with family in
Ladysmith,VA. This amazing sunroom comes with 4
bedrooms, 3 full baths & 2 car garage. Enjoy over half an
acre while playing volleyball, enjoying a garden or
having a family cookout. Seller also including the private
master with oversized closet, private bathroom, jacuzzi,
cherry hardwoods, fireplace, granite counters & tall
cabinets.

10. HTMLEmbed
As simple as copy and paste…

11. YouTube .com

12. Issuu .com

13. Flickr .com

14. FlickrSlideShow .com

15. MapsEngine.Google .com

16. walkscore.com/professional/badges .php

17. GreatSchools. com

18. zillow.com/webtools/widgets/

19. PromotingOffline
Business Cards
HomeBooksFor Sale Sign

20. WordpressUsers
Flickr Set Slideshow Plugin
Duplicate Post Plugin

21. NoWebsite (yet)?
sites.Google.com

22. Facebook.com/mattrathbun
@mattrathbun
matthew@realtor.com
www.TheAgentTrainer.com
YouTube.com/MattRathbun1