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Real Estate Pre-licensing
Real Estate as a Career




                          Matthew Rathbun, Licensed Broker
                          ABR, ABRM, ASR, CSP, e-PRO, Eco-Broker, GRI, GREEN, SRES
                                Director of Professional Development
How we roll!
Virginia Requires 60 hours of Education
RECA’s Final Exam
PSI’s Final Exam
Need for a Broker
License Activation
School Policies
Start Reading Now!

http://www.realtor.org/toolkits/forrookies
21 Things I Wish My Broker Had Told Me
   Frank Cook
The Millionaire Real Estate Agent
   Gary Keller
7 Mistakes Rookies Make
                  2. Not Using
 1. No Business                                 3. Not Maximizing
                   Resources
 or Marketing                                   Your Productivity.
                  Available to
      Plan
                      You


                                                           5. Not Purchasing
4. Not Earning                                              Equipment as a
 Designations.                                              Business Entity.


  6. Not                                                       7. No Income
  Crafting Your                                                Buffer, Passive
  Message to                                                  Income, or Nest
  Focus on                                                          Egg.
  Prospects.                     Source: Terry Watson - http://www.realtor.org/archives/slscoach200403011
Real Estate is ‘Big Business’
What Interests you?
  Residential
  Commercial
  Investment
  Property Management
  Industrial
  Agricultural
  Special Purpose
Brokers                   Settlement Company
          Appraisers                Buyers
Attorneys              Developers
                                             Sellers
      Education                        Lenders
  Assistants
                              Home Inspectors
REO
                             Property Managers
The Battle of Supply and Demand
Licensee versus REALTOR®

Power of Trade Associations
Voluntary Involvement, based on Broker
The REALTOR® Code of Ethics
Annual Dues
Joining
REALTOR® Designations and Certifications
Lockbox Systems
 NOT to be shared
 Type Dictated by Agreement
 Combo Box Liability
   E and O Insurance
   Listing Agreement
   Security Risk
   Confirmation of who Gets Code
 Multiple System Situations
Brokerage Considerations
 Franchises and Independents
 Independent Contract versus Salary
 Errors and Omission Insurance
 Broker Culture
 Training and Development Options
 Mentoring Programs
 Experience of Company
 Market Area
 Services Offered
How Commissions Work
 Listing Agreement Dictates Commission
 Listing Brokerage “Co-Brokers” and offers Buyer Agent a share of
 the fee.
 MLS dictates compensation
 Change in Compensation must be negotiated prior to introducing
 client to property
 You may not negotiate the Commission as part of the Contract
 Paid after recordation of the Deed
 May ONLY be paid to the broker and then disbursed to agent
 “Sharing” Commission with client must be disclosed on Settlement
 Statement
Broker Commission Example
   $250,000 Home Sales Price
   2.5% Commission to the Buyer Agent (Just an Example)


               2.5% of $250,000 = $6, 250

$6,250 split 50% with Broker (Splits are Negotiable) = $3,125
Personal Commission Breakdowns
 $3125 (Brought over from last slide)
 -$187 6% Franchise Fee (Varies)
 $2938
 -$588 20% for Taxes
 $2350
 -$235 10% Business Savings
 $2115
 -$846 40% Back into Business Budget
  $1269 = Personal Income
       (from sale of $250,000 home)
Minimum Startup Fees (Estimates)
 $350 - Licensing Class
 $65 - PSI Final Exam
 $850 - Association Fee (Prorated Estimate)
 $200 - Lockbox Key Fee (Annual)
                                    Real Estate is one of the
 $200 - MLS Quarterly Fee           most inexpensive business
 $250 - Business Cards and Signs             startups

 $300 - Errors and Omission Insurance
 $250 - Contract Software

 $2,465 Total Estimated Startup Fee
The median net income of
REALTORS®, after accounting for
taxes and expenses, was $23,200 in
2008.


 Based on our $250,00 sales price example, an
agent would need to sell 18.5 homes per year to
      meet the national median in income
Agent by Speciality
    Residential     Commercial
    Prop. Manage.   Other           10%
                                  4%
                                 4%




                                          82%
Agents Likely to Stay in Business
                            0    20   40   60    80



       Very Certain
                                            73

   Somewhat Certain
                            20


          Not Certain   7
Average Hours Worked Per Week

                                             12%
 Less 20 Hrs   20-39 Hrs   40-59 Hrs
 60+ Hrs
                                       13%
                                                   41%



                                         34%
Becoming a Business Person
 • You’re the:
   • CEO
   • CFO
   • Marketing Director
   • IT Staff
   • Research Analysis
Hours
Money      of      Sacrifices Relationships
         Work




      Health
                  Time       Spiritual
        &
               Commitments   Needs
    Recreation
Goals
             Action Plans



Objectives       Daily Actions



                   Personal
   Bud"t
                   Promotion
                     Plan
Annual Income?


     40 hours x 52 weeks = 2080 hours
 Desired Income ÷ 2080 Hours = Hourly Value
  Example: $100,000 ÷ 2080 = $48 per Hour
Tools
of the
Trade
1.         Use last year’s production as a “benchmark”

                                 $50,000
        a. Last year’s income _________ (a)

         b. # of closings last year _______ (b)
                                       19

     c. __________ (a) divided by _______(b)
           $50,000                    19

         Equals _________________
                          $2,631.58
                 (Average Income Per Closing)
Where to Spend Your Time
 Develop Your Business Plan
 Develop Your Sphere of Influence
 Develop Your Knowledge
   (Agents with Designations make 64% more
   income)
 Know Your Market Area
 Know Your Resources
www.RealFutureCRM.com

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Pre Licensing First Session

  • 1. Real Estate Pre-licensing Real Estate as a Career Matthew Rathbun, Licensed Broker ABR, ABRM, ASR, CSP, e-PRO, Eco-Broker, GRI, GREEN, SRES Director of Professional Development
  • 2. How we roll! Virginia Requires 60 hours of Education RECA’s Final Exam PSI’s Final Exam Need for a Broker License Activation School Policies
  • 3. Start Reading Now! http://www.realtor.org/toolkits/forrookies 21 Things I Wish My Broker Had Told Me Frank Cook The Millionaire Real Estate Agent Gary Keller
  • 4. 7 Mistakes Rookies Make 2. Not Using 1. No Business 3. Not Maximizing Resources or Marketing Your Productivity. Available to Plan You 5. Not Purchasing 4. Not Earning Equipment as a Designations. Business Entity. 6. Not 7. No Income Crafting Your Buffer, Passive Message to Income, or Nest Focus on Egg. Prospects. Source: Terry Watson - http://www.realtor.org/archives/slscoach200403011
  • 5. Real Estate is ‘Big Business’ What Interests you? Residential Commercial Investment Property Management Industrial Agricultural Special Purpose
  • 6. Brokers Settlement Company Appraisers Buyers Attorneys Developers Sellers Education Lenders Assistants Home Inspectors REO Property Managers
  • 7. The Battle of Supply and Demand
  • 8. Licensee versus REALTOR® Power of Trade Associations Voluntary Involvement, based on Broker The REALTOR® Code of Ethics Annual Dues Joining REALTOR® Designations and Certifications
  • 9. Lockbox Systems NOT to be shared Type Dictated by Agreement Combo Box Liability E and O Insurance Listing Agreement Security Risk Confirmation of who Gets Code Multiple System Situations
  • 10. Brokerage Considerations Franchises and Independents Independent Contract versus Salary Errors and Omission Insurance Broker Culture Training and Development Options Mentoring Programs Experience of Company Market Area Services Offered
  • 11. How Commissions Work Listing Agreement Dictates Commission Listing Brokerage “Co-Brokers” and offers Buyer Agent a share of the fee. MLS dictates compensation Change in Compensation must be negotiated prior to introducing client to property You may not negotiate the Commission as part of the Contract Paid after recordation of the Deed May ONLY be paid to the broker and then disbursed to agent “Sharing” Commission with client must be disclosed on Settlement Statement
  • 12. Broker Commission Example $250,000 Home Sales Price 2.5% Commission to the Buyer Agent (Just an Example) 2.5% of $250,000 = $6, 250 $6,250 split 50% with Broker (Splits are Negotiable) = $3,125
  • 13. Personal Commission Breakdowns $3125 (Brought over from last slide) -$187 6% Franchise Fee (Varies) $2938 -$588 20% for Taxes $2350 -$235 10% Business Savings $2115 -$846 40% Back into Business Budget $1269 = Personal Income (from sale of $250,000 home)
  • 14. Minimum Startup Fees (Estimates) $350 - Licensing Class $65 - PSI Final Exam $850 - Association Fee (Prorated Estimate) $200 - Lockbox Key Fee (Annual) Real Estate is one of the $200 - MLS Quarterly Fee most inexpensive business $250 - Business Cards and Signs startups $300 - Errors and Omission Insurance $250 - Contract Software $2,465 Total Estimated Startup Fee
  • 15. The median net income of REALTORS®, after accounting for taxes and expenses, was $23,200 in 2008. Based on our $250,00 sales price example, an agent would need to sell 18.5 homes per year to meet the national median in income
  • 16. Agent by Speciality Residential Commercial Prop. Manage. Other 10% 4% 4% 82%
  • 17. Agents Likely to Stay in Business 0 20 40 60 80 Very Certain 73 Somewhat Certain 20 Not Certain 7
  • 18. Average Hours Worked Per Week 12% Less 20 Hrs 20-39 Hrs 40-59 Hrs 60+ Hrs 13% 41% 34%
  • 19. Becoming a Business Person • You’re the: • CEO • CFO • Marketing Director • IT Staff • Research Analysis
  • 20.
  • 21. Hours Money of Sacrifices Relationships Work Health Time Spiritual & Commitments Needs Recreation
  • 22. Goals Action Plans Objectives Daily Actions Personal Bud"t Promotion Plan
  • 23. Annual Income? 40 hours x 52 weeks = 2080 hours Desired Income ÷ 2080 Hours = Hourly Value Example: $100,000 ÷ 2080 = $48 per Hour
  • 25. 1. Use last year’s production as a “benchmark” $50,000 a. Last year’s income _________ (a) b. # of closings last year _______ (b) 19 c. __________ (a) divided by _______(b) $50,000 19 Equals _________________ $2,631.58 (Average Income Per Closing)
  • 26. Where to Spend Your Time Develop Your Business Plan Develop Your Sphere of Influence Develop Your Knowledge (Agents with Designations make 64% more income) Know Your Market Area Know Your Resources