Matthew Rathbun's 1-hour primer on real estate agent business planning and mindset.

1. RathbunMatthew
ABR, CIPS, CRB, CRS, EPRO, GREEN, GRI, MRP, RSPS, SFR, SRS
You As A Business
For Real Agents

2. Hi! I’m Matthew!
TheAgentTrainer.com | @MattRathbun
#Broker
#Troublemaker
#Storyteller
#BrandFanatic
#Geek

3. EliteScoop.com/bizplan

4. You Woke Up
Unemployed
This Morning!

5. “Business
Model
Generation”
( a must read )

6. Start With Why
Simon Sinek

7. You…
The Entrepreneur

8. Your Brand
Agent Financial OfficerMarketing OfficerCEO

9. 7 Things Successful Agents Do Differently
Entrepreneur Mindset
Entrepreneur Manager Worker
Idea Organization Action

10. Our Mission:
Eliminate The
Noise

11. Executive Summary
1.) Take What You Know…
2.) Type a Summary
3.) Keep it to under 7 minutes
4.) Elevator Speech

12. 7 Things Successful Agents Do Differently
7 Things Lead Font
Your Bio

13. You ll Need 3
Bios…
• Social Bio
• Short Bio
• Full Bio

14. Social Profile

15. Short Bio

16. Full Bio

17. Your Target Clients
Customer Segments

18. Market Conditions
CBx | NARRPR.com

19. Organization

20. What Will You Provide
Value Proposition

21. Where Is Your Balance?
Life Plans

22. Vision
Mission
&

23. Your
Mission
Statement
• Who is your business?
• What do you do?
• What do you stand for?
• Why do you do it?

24. Mission Statement
“To utilize my knowledge, skills and gifts
to create an exceptional consumer
experience that exceeds the
expectations of my clients and compels
them to refer their friends, families and
strangers for those party’s real estate
needs.”

25. Vision Statements

26. Vision Statements
“To become the world’s most
loved, most flown, and most
profitable airline.”
“To provide access to the
world’s information in one
click..”

27. Your
Vision
Statement
• What do you want to become?
• How do you want to be seen?
• What do you want to accomplish?

29. Market Venues
Revenue Streams

30. Tools and Partners
Key Resources

31. Annual Expenses
Costs

32. Commissions, Salaries and Taxes

33. Commissions
and
Budgets

34. • Strengths
• Weakness
• Opportunities
• Threats
SWOT Analysis

35. Customer
Segment
Value
Proposition
Life Plans
Vision | Mission
Revenue
Streams
Key
Resources
Costs

36. Lets’ Write
It Up
Now We
Have
Elements
Of A Plan

37. Is Your
Plan a
Legacy
Plan?
2 Page
Summary

39. Accountability

40. Personal Assessments
EliteScoop.com/Education

41. EliteScoop.com/googleEliteScoop.com/matthew
EliteScoop.com/webinar EliteScoop.com/contracts101

42. 7 Things Lead Font
I’m done… but you’re not.
Time to take action.

43. Thanks for your time!
That’s Jett
Facebook: /mattrathbun
Twitter: @mattrathbun
Matthew@TheAgentTrainer.com
TheAgentTrainer.com