For almost 60 years, PR Newswire has been recognized as the most authoritative source of news and information, delivering comprehensive and targeted influencer and audience attention, while providing the best customer service in the industry.

1. DISTRIBUTE

2. 60 YEARS AGO
Text as a vehicle to
tell a story, targeting
media
TEXT
ONLY
MEDIA
10 YEARS AGO
Text plus multimedia
assets as a vehicle to tell a
story, targeting media &
consumers
TEXT
PLUS
VIDEOS
PHOTOS
MEDIA CONSUMERS
TODAY
Text, video, multimedia, infographics
and other content are combined and
distributed as a release as an
integrated part of brand campaigns to
amplify paid, owned and earned
media elements.
INFOGRAPHICS
AND MORE
TEXT
PLUS
MEDIA CONSUMERS
The Press Release: A Timeline

4. WEBSITESMULTIMEDIAMOBILE PRNEWSWIRE.COM
Optimize your content
with OptimizationMax
Increase release social
engagement with SocialPostTM
Sources: [1] [2] [3] [4]

5. Processing/Editing
PR Newswire editors process copy in PR Newswire’s
state-of-the art editorial system, looking for errors,
typos, etc., and prepare it for distribution.
Distribution
Distribution via satellite,
internet, e-mail and RSS.
Reaching news organizations, individual
reporters and bloggers, websites, financial
networks, search engines and mobile devices.
Reach
Reach traditional and non-traditional
media, investors, customers and general
public around the world, generating
media coverage in print and TV, social
media buzz, investments and purchases.
PR Newswire distribution process
Upload
Upload release and
multimedia. Select
newsline distribution
(ie. Global) plus create
targeted list from our
media database.

6. Distribute via PR Newswire’s network to multiple channels
PR NEWSWIRE’S
CONTENT
DISTRIBUTION
NETWORK
150+ MOBILE
PARTNERSHIPS
SOCIAL MEDIA
PRN’s social feeds +
social sharing buttons
GLOBAL NETWORK OF
9,000+ ONLINE NEWS SITES
AUTOMATIC POSTING
TO OWNED MEDIA
INFRASTRUCTURE
PRNEWSWIRE.COM
Averages 1.5+ Million monthly unique
visitors, with industry-leading search
visibility
200,000+ GLOBAL
MEDIA OUTLETS
BROADCAST +
ONLINE VIDEO
DISTRIBUTION
TARGETED DISTRIBUTION
Find relevant influencers by
Industry, region and/or topic
PRN’s MEDIA SITE
For registered journalists
& bloggers from 27,000+
Media Outlets

7. 170+ countries, 40+ languages
PR Newswire has offices in 16 countries, plus partnerships with leading news agencies around the globe.

8. China Exposure
General Media Outlets 800+
Travel Trade Publications 100+
Websites, including major portals
like SINA, SOHU, NetEase and
Tencent
3,000+
Mobile: PR Newswire's Chinese iPhone app
Hundreds of thousands of subscribers
via wireless internet portals, forums, blogs,
micro-blogs and other new media outlets,
including 150K+ followers on China's leading
micro-blog ("weibo") sites - SINA and
Tencent
http://www.prnasia.com/story/55691-1.shtml
Example China Multimedia News Release
Sample of travel clients in China:

9. Brazil & Spanish Latin America Exposure
General Media Outlets 1,800+
Brazil Travel Journalists 230+
Media Database
(Brazil)
12,900+
Media Database
(Spanish Latam)
10,800+
Delivery to major news agencies
including Estado, Globo, Multiagencias,
Notimex, DyN and CaribPR
Example Reach into Brazil:
Sample of travel clients in Brazil:

10. European Exposure
General Media Outlets 11,200+
European travel journalists 6,500+
Media contacts requesting
travel news from PRN
1,300+
Mobile distribution to 12 mobile apps
across Europe
Distribution to over 260 websites carrying
travel-related content including
VisitEatStay, Simply Luxury Travel, Breaking
Travel News, dubai-travels.net, Viajar a
Tope, Libero and RSS Tourisme Info
Sample of travel clients in Europe:

11. Reach audiences through targeted newslines
GEOGRAPHIC REGIONS VERTICAL MARKETS
• Region
• Country
• State
• City / Metro
• Automotive
• Energy
• Finance
• Health/Biotech
• Technology
• And many more…
Young
Adult/University
Public Interest
Corporate Social
Responsibility
Environmental

12. Reach multicultural audiences
U.S. Hispanics
North American
Chinese
African American
Hispanic PR Wire:
> 5,000+ media points across all platforms
Including TV, print, radio, social & wire
> 120+ guaranteed online placements including
Yahoo!, Terra & HispanicBusiness.com
Hispanic Digital Network: 88 news sites
including: Latin Heat (LA), Business Latino (NYC)
& Diario las Americas (Miami)
MultiVu Latino: 150 video placements
North American
Chinese Newsline:
Distribute to 300+
chinese-language
media points in the
U.S. & Canada
African American
Newsline:
Distribute to 300+
chinese-language
media points in the
U.S. & Canada

13. The industry’s MOST searched network
Aug 2012
PR Newswire Business Wire Marketwire Globe Newswire

14. PRNewswire.comPRNewswire.com
BusinessWire.com
Marketwire.com
PRWeb.com
GlobeNewswire.com
The industry’s MOST searched network
Google Page Rank (October 2012)
1 2 3 4 5 6 7 8 9 10
Google.com
USA.gov
CNN.com
Amazon.com
IMDb.com
NYTimes.com
WSJ.com
NBC.com
Movies.com
WSJ.com
NBC.com
Movies.com
Walmart.com
Petfinder.org
NJ.com
Localnews8.com
Overstock.com
Kmart.com

15. Increase engagement with multimedia distribution
Photo release Flex release
Multimedia News
Release
ARC Engagement
Platform
Photo (image such as
photo, logo or infographic)
Photo + Video + Audio
+ PDFs
Photo + Video + Audio +
PDFs + Dedicated Page
Photo + Dynamic Video
+ Dedicated HTML Page
+ Strategic Placement
Purpose: Enhance
release, providing media &
consumers with visual
image
Purpose: For release
with higher level of
distribution, DIY allows
quick turn around
Purpose: Critical
announcements with HTML
page to match corporate
branding
Purpose: Ultimate
customized engagement
platform for campaigns
requiring multiple updates,
plus guaranteed distribution

16. Multimedia News Release (MNR) examples

17. Sample
MNR
Report
Summary
File
Downloads
Page hits
Video & Audio
Streams
Media Outlets Representated
Embedded
Video Views –
See viral effects
of your video.
Online Video & Web Clips
– See where your video and
release was distributed.
Includes potential audience
numbers.
Measuring the impact of your MNRs

18. http://www.multivu.com/players/English/52483-learning-care-group-literacy-winter-enrollment/
Interactive media player & landing page
Links to Transactions- sell
products, enroll subs, train,
link to website etc.
Text content /
press release
Customized Branding:
your logo and color scheme
Share and
encourage viral
distribution
Interactive Media Player:
Engage audiences with
video, photos, graphics
and animation