1. TITLE – The title “GHOST PROTOCOL” is
displayed in sharp text to obliterate the joke of
a funny film – it builds the emphasis of a
serious film. The use of it being the biggest
words on the poster tells the audience what the
film is.
MISSION:IMPOSSIBLE, DECEMBER – This is
shown in red characters using a sharp font. This
represents the barb wire tripping off fire
leading somewhere. As the colour red has
connotations of danger, blood and pain, this
relates to the text Mission Impossible and
December – it is telling the audience you
shouldn’t miss this.
TOM CRUISE – His facial expression of distress,
un-relaxed face with the lighting just mainly on
his face represents the importance of him in
the movie. Also, this is one of the main USP’s of
this poster as he is recognised for the leading
actor in the MI series. The word Ghost in the
title perfectly addresses Tom Cruise as a ghost
as we can only see his face and nothing else…

2. INSTITUTIONS – The institutions are set in the
bottom right corner with the biggest as the
most important for distributing the most
successful films. Viewers/fans/consumers who
see this, especially critics can automatically
judge this film to be a success if a main
distributer is distributing the film. It also has
the same colour as the main title Ghost
Protocol to keep simplicity to a minimum.
NUMBERS – The numbers which are in front of
the poster could be used to represent the idea
of decoding some sort of code to “de-fuse” the
fire which is on the wire. This can push the
audience to sort out this sort of enigma
occurring within the poster – why is there
numbers in front of the poster? Is it to unlock
the ideology of “Ghost” for Tom Cruise? Why is
he wearing some sort of hooded coat?