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The Need to Rebrand
- 2. Read the Guardian article ‘Weathering the storm’ and mindmap some of the reasons why coastal areas on in decline
- 3. Think about what you have learnt so far about rebranding. How could these places be rebranded for the twenty-first century?
- 12. Reasons for re-branding: Rural Declining population Ageing society Limited employment opportunities (low paid, long travel distances) Agriculture in decline (low milk prices, bovine TB, etc.) Limited availability of public transport Lack of low-order retail services.