Slides from a class given at the University of Oregon School of Journalism and Communication on 26th October 2015, covering portfolio websites, their role in job hunting and defining your personal brand, as well as a review of examples of sites managed by current journalists.

1. Damian
Radcliffe
26th October
2015

2. Why
do
I
need
to
do
this?
• To
get
a
job
in
journalism
you
need
to
show
you
what
you
can
do.
• Examples
of
published
– and
class
work
– can
be
a
deciding
factor
in
whether
you
get
an
interview,
and
indeed
if
you
get
hired
or
not.
• In
the
past
portfolios
used
to
consist
of
newspaper
clippings
in
a
binder
which
you
brought
to
interview
with
you.
• Now,
increasingly,
they
tend
to
be
online
only.

3. What
content
should
I
feature?
• Put
your
best
foot
forward.
• You
could
include
everything
you’ve
ever
written…
• Or
you
can
highlight
particular
skills
/
and
types
of
stories
tailored to
the
type
of
job
you’re
seeking
e.g.
sports,
lifestyle,
hard
news
etc.

4. How
do
I
go
about
it?
• There’s
a
MASSIVE
range
of
platforms
out
there.
• You
need
to
be
familiar
with
them
and
which
one/ones
might
work
best
for
you.
Depending
on
what
you want
to
showcase.
• Factors
which
may
influence
your
decision
will
include:
• Design
• Functionality
(incl.
multimedia
hosting)
• Mobile
responsiveness
• Customization
incl.
URL
• Ease
of
use
e.g.
do
I
have
to
code?
• Cost

5. Examples
of
sites
and
tools
And
many,
many,
more…
• WordPress
• Tumblr
• Blogger
• Pressfolios
• Wix
• Flavors.me
• Cuttings.me
• Storify
• Scribd
• Flipboard
• Soundcloud
• Pinterest
• YouTube
• Vimeo

6. Where
do
I
start?So
many
options…

7. Purpose:
What
do
you
want
to
highlight?

8. Brand
You

9. At
the
very
least,
have
a
holding
page

11. Tips
to
help
you
• Find
and
review
other
people’s
sites.
• See
who
got
the
job.
Look
them
up.
• Do harness
multiple
platforms.
Use
their
different
capabilities
Cast
your
net
wide
Boosts
your
findability and
SEO
• And
remember
platforms
can
disappear…

13. Examples

14. Journalists
online:
some
examples
Group
1 Group
2 Group
3 Group
4
Pablo
Barberá
http://pablobarbera.com/
Margaret
Looney
http://margaretlooney.co
m/
Gabriela
Manuli
https://www.scribd.com/
gabi_manuli
Jospherine Moulds
http://www.josephinemo
ulds.co.uk/
Ciara
Leeming
http://www.ciaraleeming.
co.uk/
Mindy
McAdams
http://mindymcadams.co
m/
Abbey
Niezgoda
http://www.abbeytv.com/
Gabriel
Dance
http://gabrieldance.com/
Sarah
Marshall
http://sarahmarshall.io/
Craig
Zirpolo
http://www.craigzirpolo.c
om/
Steve
Buttry
https://stevebuttry.wordp
ress.com/
Megan
Bauerle
http://meganbauerle.wix.
com/meganbauerle
Consider:
• Who
are
they
• What
does
their
site(s)
say
about
them?
• Useful
lessons/takeaways

15. Your
thoughts

16. What
about
social
media?

17. Platforms
• Which
platforms
do
you
have
to
be
on?
• Which
emerging
platforms
do
you
want
to
demonstrate
proficiency
on?
+
username
/
URL
landgrab
Essential Emerging Potentially useful
Twitter Instagram Pinterest
LinkedIn Snapchat Tumblr
Facebook Vine Messaging
Apps

18. 5
x
top
tips
1. Use
a
professional
photo
2. Customize
URL/username
3. Share
useful
content
4. Engage
with
your
community
5. Keep
it
up
to
date

19. Assignments

20. Task
1:
Your
portfolio
• Personal
website
• Plus: About.me,
LinkedIn
and
Twitter
• Class
portfolio
contribution
(more
on
that
later)
Due:
23:59
29th Nov

21. Questions?
Problems?
damianr@uoregon.edu
Or
visit
me
in
201
Allen
Hall