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J408 Journalism Today Understanding Audiences (April 2016)
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Damian RadcliffeSuivre
Carolyn S. Chambers Professor in Journalism at University of Oregon | Journalist | Analyst | Researcher à University of Oregon19 Aug 2017•0 j'aime•254 vues
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J408 Journalism Today Understanding Audiences (April 2016)
19 Aug 2017•0 j'aime•254 vues
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Contextual presentation for my J408, 3 day, 2-credit, class on the business of journalism.
Damian RadcliffeSuivre
Carolyn S. Chambers Professor in Journalism at University of Oregon | Journalist | Analyst | Researcher à University of OregonPublicité
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J408 Journalism Today Understanding Audiences (April 2016)
- Damian Radcliffe @damianradcliffe April 2016 Understanding Audiences and Advertising
- Key Sources 1. Pew Annual State of News Media 2. Mary Meeker annual internet trends presentation 3. GlobalWebIndex reports/blog 4. Ofcom annual international communications market report 5. Other studies by comScore, WeAreSocial, Nielsen et al.
- A £1,190bn p.a. industry
- Nearly 40% of the global population is online
- Mobile internet increasingly important
- 16-24s love mobile
- Ad markets don’t reflect consumer realities
- Who would be a publisher?
- Disruption of traditional business models
- Audiences not paying for online news Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year ? (This could be digital subscription, combined digital/print subscription or one off payment for an article or app). Base: All markets 2015 – UK: 2149; Germany: 1969; Spain: 2026; Italy: 2006; France: 1991; Denmark: 2019; Finland: 1509; USA: 2295; Urban Brazil: 2033; Japan: 2017: Ireland: 1501; Australia: 2042.
- Growth of ad blocking
- Potential Impact
- But some markets are growing
- Reflects out increasingly connected world
- And the resilience of some mediums
- Increasingly similar experience?
- Millenials Consume news and content differently.
- Age variances
- Key US data (Pew)
Notes de l'éditeur
- Image: http://1boidr1j8wt01itylm7cszo5r8.wpengine.netdna-cdn.com/wp-content/uploads/2008/12/death-of-print-12-12.png
- It's pretty tough keeping up to date And second guessing On going challenges/impacts
- How is journalism paid for? Used to be print revenues. Falling thru floor. https://thehigherlearning.files.wordpress.com/2014/06/1f440-newspaper.jpg
- Digital not making up the gaps
- How long will print last? http://pressclubdallas.com/wp-content/uploads/2015/09/newspapers-are-dead.gif
- With growth of social on mobile http://static1.1.sqspcdn.com/static/f/1348613/25817213/1420224969150/MEW+slide+1.jpg?token=KXnBq8ufr2fTVVUJSD%2FETZFIYDo%3D
- On average, people are consuming traditional TV content – either live or via a timeshifted device – for 223 minutes (3 hours and 43 minutes) every day.
- http://www.niemanlab.org/2014/10/the-newsonomics-of-the-millennial-moment/ http://digiday.com/brands/millennial-media-consumption-habits-debunked-5-charts/ Vox attracts those drawn to the populist wonkiness of explainer journalism. BuzzFeed entertains those attracted by its mix of addictive animal videos and a growing news report. Vice entrances with adventurous, less-filtered news video, while Fusion provides both irreverence and context on the news of the day. What they have in common is more important that what differentiates them: They all aim to get significant shares of the millennial market. It’s a market — similarly sized to the baby boomers who reshaped selling and buying — that has come of marketing age. They run in age somewhere between 14 and 34 (there’s little agreement on its age boundaries; have someone in the range take this Pew quiz) and number about 78 million in the United States.
- http://www.journalism.org/2015/04/29/state-of-the-news-media-2015/
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