Workshop for Center for Latina/o and Latin American Studies at the University of Oregon on public scholarship, exploring why this matters, how you can engage in public scholarship (including areas of potential engagement) and tips for implementation.

2. Plan for today
Session structure and goals
1. What we mean by public scholarship
2. Why this matters
3. Practical Tips for implementation
4. Q&A

3. Virtual Introductions

4. About Me
 British
 Married (Habiba)
 3 x Children (Nyla, Yara and Rafi)
 1 cat (Oreo)
 Love(d) to travel (55 countries)
 BA and MA Oxford University

6. Many hats
Carolyn S. Chambers Professor in Journalism
University of Oregon
Fellow, Tow Center for Digital Journalism
Columbia University, Graduate School of Journalism
Honorary Research Fellow
Cardiff University, School of Journalism, Media and Culture Studies
Life Fellow
Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA)

7. 1995 – 1999: The Local Radio Company
1999 – 2003: BBC
2003 – 2008: CSV Media
2008 – 2012: Ofcom (UK Office of Communications)
2012 - 2014: ictQATAR (Ministry of Information and Communication Technology)
2012 + Freelance writing + training
2015+ University of Oregon
Background + timeline
1995 2022

8. 5 x Research Reports
148 x Media Mentions
16 x Conferences / Workshops
28 x Articles for Trade Press
5 x classes (1-3-1*)
2 x Thesis Chair
175 Academic Citations
* Incl. course release for new baby!
I like to keep busy…

9. Examples of places I have written for

10. Recent
Research
includes
In the works:
 World Press Trends 2021-22
 Social Media in MENA 2021
 Local Journalism and Media
Policy
 Community-Centered
Journalism playbook

11. Some recent media
interviews and pick-
ups

12. Examples of expert speaking
 United Nations (Turkey)
 International Journalism Festival (Italy)
 news:rewired (London)
 Columbia University (New York)
 Georgetown (Qatar campus)
 International Broadcasting Convention (Amsterdam and Dubai)
 US State Dept sponsored lecture series (Germany)
 World Association of Newspapers (Singapore)

13. Training
delivered

14. Those hats…
 Journalist
 Researcher
 Expert Commentator
 Educator and Trainer
Lens for this session…

15. What do we mean by
“Public Scholarship?

16. Ethics Institute, Northeastern University
“Public scholarship is research-based work intended for audiences
beyond the university. At its best, public scholarship bridges the gap
between scholarly expertise and the public's desire to better understand
current events.
Public scholarship of religion and philosophy, for instance, provides
important textual, cultural, and historical context for pressing issues like
healthcare legislation, climate change, and immigration reform.”

17. Examples
Via Center for Community and Civic
Engagement, Carlton College,
Minnesota

18. Tell us about…
Your Public Scholarship experience

19. Why this
matters

20. The need to grow trust
2022 Edelman Trust Barometer
Across 28 countries:
 Technology (74 percent) was the most
trusted sector, followed by education
(69 percent) and healthcare (69
percent).
 But means nearly 1/3 don’t trust
education…

21. Well known partisan divides closer to home

22. Accountability
and justification of
public spending

23. Public Scholarship should be part of the narrative
that explains why education matters and the
positive impacts it brings to society

25. 10 things you
can do

27. Before you start…
And why…

28. This will shape…
What you do
How/Why you do it
What success look it

29. 1. Blog (aka Public Writing)
Where?
 Medium
 WordPress
 Other platforms
What?
 Research progress/update
 What you’re reading
 Class notes / syllabi
 Reading lists

30. 2. Guest Articles (low hanging fruit)
 University / Faculty websites
 Local paper
 Sites of your peers

31. 3. Guest Articles (more ambitious)

32. 4. Guest Lectures

33. 5.
Public Events

34. 6. Get Off Campus

35. 7. Say “yes” to Media Interviews

36. 8.
Create your
own media
 Podcast
 Newsletter
 Vlog

37. 9. Embrace social

38. Example of a
Twitter thread

39. Example of a
Facebook Live event

40. Example of an
Academic
Instagram
account

41. Example of an
Academic YouTube
channel

42. Recap
1. Public writing (aka blogging)
2. Guest articles (low hanging fruit)
3. Guest articles (bigger fish)
4. Guest speaking
5. Public events
6. Get off campus
7. Say ‘yes’ to media interviews
8. Create your own media
9. Embrace social

43. What else?

44. 15 Tips for Implementation

45. 1. Be visible
 Faculty Page
 University Experts Page
 Social Media e.g. LinkedIn

46. 2. Be contactable
 Phone number
 Email address
 Up to date publications
 Social Links

47. 3. Make your work accessible
Be cognizant of:
 Paywalls
 Time Zones
 Time
Solutions:
 Author copies
 Catch-up (multiple formats e.g. audio/video)
 Provide transcripts
 Summaries (e.g. social, newsletter etc.)

48. 4. Learn to communicate
to a lay audience

49. 5. Be everywhere
 Research repositories
o ResearchGate
o Academia.edu
o SSRN et al
 Wikipedia
 University Media Mentions

50. 6. Talk to your Comms Team
 How can they help?
 What training do they / others offer?
 Who is approaching them?
 And for what topics?
Make clear your interest in doing public
work / scholarship.

51. 7. Take (or ask for)
Media Training

52. 8. Start Small

53. 9. Look for news hooks
 News Story
 New research you can comment on
 Your own new work

54. 10. Be proactive
1. Develop a plan
2. Get buy in from your Chair/Comms
3. Identify potential “homes” for your work
4. Build your network

55. 11. Find your tribe
Develop relationships with civic partners,
news outlets and journalists

56. 12. Work with partners
Acclaimed chef Andrew Wong and food
anthropologist Dr Mukta Das discuss
everything from cheese in the Chinese
kitchen to chilli, crispy duck skin and
creativity in the first season of their
podcast XO Soused.

57. 13. Help them to amplify

58. 14. Be consistent

59. 15. Learn from your peers
 Who is doing this well?
 What are they doing?
 Why does it work?
Don’t just look
internally, look
externally too

60. Q: Who do you see doing this well?

61. Recap
1. Be visible
2. Be contactable
3. Make your work accessible
4. Jargon Free
5. Be everywhere
6. Talk to your Comms Team
7. Take/Ask for Media Training
8. Start small
9. Look for news hooks
10. Be proactive
11. Find your tribe
12. Partners
13. Amplify
14. Be consistent
15. Learn from your peers

62. Final Thoughts
Pros Cons
• Makes you a better writer/communicator
• Supports public mission of HE
• Opens up new opportunities
• Can be supported by institution
• Takes time. And energy!
• Probably need to play the long game
(takes time to build an audience + reputation)
• Opens you to criticism/trolls
• Not necc. supported by institution

63. Questions?
Email: damianr@uoregon.edu
Twitter: @damianradcliffe
Web: www.damianradcliffe.com
Thanks for listening!