Social media basics: history, impact, implications for content creators
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My slides for a session on "Social Media: Creating Connections" at The Oregon Outdoor Recreation Summit, held in Bend, May 2019. https://web.cvent.com/event/35c64214-6682-46f7-8533-dc08c29a8f33/websitePage:645d57e4-75eb-4769-b2c0-f201a0bfc6ce
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Social media basics: history, impact, implications for content creators
- 1. Where have we come from – Impact – Implications Damian Radcliffe > @damianradcliffe May 2019 Social Media: Creating Connections
- 2. Social Media isn’t that old! Easy to forget
- 4. • 2.38 billion monthly active users as Q1 2019. 1.56 billion a day. • 2.7 billion MAU (2.1 billion daily) across the Facebook family. • Mobile worth 93% of ad revenue. Revenue $15.08 billion in Q1 ‘19.
- 5. Instagram hit 1 billion users last year Acquired by Facebook in 2012 for $1 billion
- 7. • 1.5 billion + Users • 500 hours of new video uploaded every minute • 70% of views on mobile Launched 2005
- 8. That’s 30,000 hours in this hour Akin to 1250 days… That’s almost 3.5 years
- 9. A new generation of “stars”
- 12. People Spend 1/7 of Their Waking Lives on Social Media
- 13. Impact
- 14. 7 x implications for newsrooms
- 15. 1. How we tell stories
- 16. Mobile First services "The challenge is not to get the story published, but to get the story into people’s feeds — into their Twitter timelines, into their inbox and into their chat." - Zach Seward, Quartz ----------------- Buzzfeed gets: • 50% referrals via mobile • 75% via social BBC News Video on Instagram
- 17. 2. Creating new genres Like social video
- 18. New genre with new rules
- 19. Social Video is NOT TV
- 20. 3. Where we find stories
- 21. Content breaking on social
- 23. 4. Emergence of new ethics
- 24. New Platforms + Behaviours = New Ethics?
- 27. 6. Trust issues
- 28. The rise of “Fake News”
- 29. 7. Direct line to the public
- 30. Opportunity for brands and celebs
- 31. The rise of the social media influencer….
- 32. What this means for you
- 33. 1. Change in this space is constant
- 34. Remember these… Where you place your bets
- 43. 2. Punch through + grab attention
- 44. 3. Facebook is too big to ignore
- 45. 4. Mobile. Mobile. Mobile. • Traditional social media • Video • Live video • Chat/Messaging • eCommerce
- 46. 5. A different user experience
- 47. 6. Visual networks growing fast
- 48. 7. Embrace platform differences
- 49. 8. Experiment
- 50. “If you‘re not moving forward, it's over.” Margaret Sullivan, former public editor of The New York Times Be a shark9:
- 51. Thanks for listening. Email: damianr@uoregon.edu Twitter: @damianradcliffe Web: www.damianradcliffe.com