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Social media basics: history, impact, implications for content creators

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My slides for a session on "Social Media: Creating Connections" at The Oregon Outdoor Recreation Summit, held in Bend, May 2019. https://web.cvent.com/event/35c64214-6682-46f7-8533-dc08c29a8f33/websitePage:645d57e4-75eb-4769-b2c0-f201a0bfc6ce

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Social media basics: history, impact, implications for content creators

  1. 1. Where have we come from – Impact – Implications Damian Radcliffe > @damianradcliffe May 2019 Social Media: Creating Connections
  2. 2. Social Media isn’t that old! Easy to forget
  3. 3. • 2.38 billion monthly active users as Q1 2019. 1.56 billion a day. • 2.7 billion MAU (2.1 billion daily) across the Facebook family. • Mobile worth 93% of ad revenue. Revenue $15.08 billion in Q1 ‘19.
  4. 4. Instagram hit 1 billion users last year Acquired by Facebook in 2012 for $1 billion
  5. 5. • 1.5 billion + Users • 500 hours of new video uploaded every minute • 70% of views on mobile Launched 2005
  6. 6. That’s 30,000 hours in this hour Akin to 1250 days… That’s almost 3.5 years
  7. 7. A new generation of “stars”
  8. 8. Cuts across borders
  9. 9. People Spend 1/7 of Their Waking Lives on Social Media
  10. 10. Impact
  11. 11. 7 x implications for newsrooms
  12. 12. 1. How we tell stories
  13. 13. Mobile First services "The challenge is not to get the story published, but to get the story into people’s feeds — into their Twitter timelines, into their inbox and into their chat." - Zach Seward, Quartz ----------------- Buzzfeed gets: • 50% referrals via mobile • 75% via social BBC News Video on Instagram
  14. 14. 2. Creating new genres Like social video
  15. 15. New genre with new rules
  16. 16. Social Video is NOT TV
  17. 17. 3. Where we find stories
  18. 18. Content breaking on social
  19. 19. 4. Emergence of new ethics
  20. 20. New Platforms + Behaviours = New Ethics?
  21. 21. 5. Content Distribution
  22. 22. https://techcrunch.com/wp- content/uploads/2015/06/nowthis- distribution.png?w=730&crop=1
  23. 23. 6. Trust issues
  24. 24. The rise of “Fake News”
  25. 25. 7. Direct line to the public
  26. 26. Opportunity for brands and celebs
  27. 27. The rise of the social media influencer….
  28. 28. What this means for you
  29. 29. 1. Change in this space is constant
  30. 30. Remember these… Where you place your bets
  31. 31. 2. Punch through + grab attention
  32. 32. 3. Facebook is too big to ignore
  33. 33. 4. Mobile. Mobile. Mobile. • Traditional social media • Video • Live video • Chat/Messaging • eCommerce
  34. 34. 5. A different user experience
  35. 35. 6. Visual networks growing fast
  36. 36. 7. Embrace platform differences
  37. 37. 8. Experiment
  38. 38. “If you‘re not moving forward, it's over.” Margaret Sullivan, former public editor of The New York Times Be a shark9:
  39. 39. Thanks for listening. Email: damianr@uoregon.edu Twitter: @damianradcliffe Web: www.damianradcliffe.com

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