This document discusses four types of persuasion: emotional, benefits, logical, and character. Emotional persuasion involves using feelings and personal stories to influence others. Benefits persuasion highlights the positives and advantages of following a particular argument. Logical persuasion cites facts, statistics, and authorities to rationally persuade through reasoned arguments. Character persuasion establishes the speaker as trustworthy and credible to gain influence over the audience.

1. By: Michele Lingwall

2. Types of Persuasion
Emotional
Benefits
Logical
Character

3. Emotional Appeal
 Based on human emotion
 Feelings often influence emotions
 Use personal stories to persuade others

4. Persuasion based on emotions
 By expressing your emotions you are
attempting to influence others.
Emotional persuasion can also be done
by trying to invoke an emotional reaction
from listeners. In either case you are
hoping to persuade others through their
feelings or emotions.

5. •Spotlight the benefits of following you
•Present in an extremely positive light
•Persuade against any opposing arguments

6. Persuasion based on benefits
 Through the benefits persuasion it is
important to highlight all the positives
that will be gained. Do so in a positive
light so as to enlighten the individual and
to help them see the benefits that are
possible.

7. Logical Appeal
 Appeal to the sense of reason
 Appearance should be that it is most
rational
 Makes other appear irrational or with no
common sense

8. Persuasion based on logic
 When using logic you most often cite
facts and statistics. A person might also
cite certain authorities on a subject.
Constructing logical arguments is key
when attempting to persuade someone
using logic.

9. Character Appeal
 Must appear worthy in the eyes of
others
 Must appear trustworthy, honest, and
intelligent
 Will often result in gaining credibility

10. Persuasion based on character
 This type of argument can be developed
by choosing language that is appropriate
for the audience and topic. Making
yourself sound unbiased can also be
quite important in this type of situation.

11. Works Cited
 http://courses.durhamtech.edu/perkins/a
ris.html
 http://www.ehow.com/list_6704064_basi
c-persuasive-strategies.html
 http://www.education.com/study-
help/article/persuasion-techniques/