1. Why the world is changing dramatically and what is the impact on traditional organizations?
2. What does the world of digital medial look like?
3. How do we reach and engage the next generation?
3. The Quagmire Ahead
By DAVID BROOKS
Published: June 1, 2009 - NY Times
On Jan. 21, 1988, a General Motors executive named Elmer
Johnson wrote a brave and prophetic memo. Its main point was
contained in this sentence: “We have vastly underestimated
how deeply ingrained are the organizational and cultural
rigidities that hamper our ability to execute.”
On Jan. 26, 2009, Rob Kleinbaum, a former G.M. employee and
consultant, wrote his own memo. Kleinbaum’s argument was
eerily similar: “It is apparent that unless G.M.’s culture is
fundamentally changed, especially in North America, its
true heart, G.M. will likely be back at the public trough
again and again.”
Tuesday, November 10, 2009
4. Digital Race
Institutional Buggy
Tuesday, November 10, 2009
5. Look at Past Seasons
to Gain a Window
into the Future
1950s
1960s
1970s
1980s
1990s
2000s
Time is Not Your Friend
Tuesday, November 10, 2009
6. We’re Not Alone
Education
Business
Media
Healthcare
Judicial System
Municipalities
Governance
Global Conflict
Family & Community
The Environment
Public Civility
Sports & Entertainment
Tuesday, November 10, 2009
29. What does it
mean to have a
congregation
of mobile
knowledge
workers?
Tuesday, November 10, 2009
30. Check this
Chose which best describes your online activities box
I use my computer but seldom access the Internet. If I do its primarily email.
I have it, use it, but can take or leave using the Internet.
I use the Internet but often feel overwhelmed by the amount of information or
choices.
I use the Internet but go primarily to the main sites like Google, Yahoo, MSN etc.
I use the Internet a lot primarily through my desk top. My phone is primarily for
calling.
I new to using my phone for more than calling. I do some texting and like being
accessible.
I use and consume different kinds of Internet content. I like to pass things I get to
others. I find it very functional and use the computer and cell phone for functional
purposes.
I use and consume different kinds of Internet content. I like to pass things I get to
others. It is an important work and social tool for me.
My phone is a key part of my online life and allows me to do just about anything I
want to do online.
I not only surf, consume and share what I find on the Internet but I also create
content to share with others; blog, video, podcast etc.
Tuesday, November 10, 2009
31. Chose which best describes your online activities Check this
box
Digital Collaborators (Iʼm highly mobile, Iʼm active in several group collaborations and 8%
leverage shared creative efforts)
Ambivalent Networkers (I integrate Information and Communication Technology, ICT, 7%
as a life-style. Iʼm typically under 30)
Media Movers (I consume content, digest it and then pass along information Iʼve 7%
summarized. I use some social network sites on a functional basis)
Roving Nodes (I use and consume content from the Internet and like to pass along 9%
things I find interesting to others)
Mobile Newbies (I like being more available, I do some texting but need help figuring it 8%
all out)
Desktop Veterans (Iʼm experienced with the desktop and use my cell phone for calling) 13%
Drifting Surfers (I go to the main sites but Iʼm not into ICT) 14%
Information Encumbered (I use it but feel burdened or overwhelmed keeping up) 10%
The Tech Indifferent (I have it but donʼt chose to use it) 10%
Off The Network 14%
Tuesday, November 10, 2009
34. When content is abundant what happens
to traditional content providers?
Tuesday, November 10, 2009
35. The
World is Flat
Horizontal organizations built on
collaboration.
Openly networked with diverse
organizations and resources.
Convergence of once independent
silos; church, commerce,
community & charity
Tuesday, November 10, 2009
36. What is Horn
Creeks Reach in
a Flat World?
Tuesday, November 10, 2009
37. Mass
Collaboration
(crowdsourcing)
Tuesday, November 10, 2009
38. How might Horn
Creek benefit from
Crowdsourcing?
Tuesday, November 10, 2009
41. The Long Tail
• Low cost production
• Low cost distribution
• Search
• From hits to niches
• One size to tailored
• Stars to tribal leaders
• Producer Consumers
• Mass markets to masses
of markets
• Hidden Demand
Tuesday, November 10, 2009
74. Trust Tax & Trust Dividend
Trust Tax -80% -60% -40% -20%
Environment Hated Toxic Stressful Worry
Focus Conflict Escalation Pre-emption Process
Relationships Anger Hostile Disrespect Indifferent
Process Open defeat Sabotage Hidden agendas Chain of command
Behavior Punish Micromanage CYA Do my job
Outcomes Grievance or Law-suit Gotcha Politics Slow
Systems Disintegrated Dysfunctional Distracting Hassle
Ethics Your ruin Your harm Self-interest Compliance
Trust Dividends Neutral 20% 40%
Environment No worries Positive Uplifting
Focus Scope Outcome Mutual success
Relationships Cordial Cooperative Collaborative
Process Task at hand Keeping promises Making it easier for others
Behavior Respect Partnering Transparency
Outcomes Efficient Learn from mistakes Improve
Systems Does not get in the way Supportive Adaptive
Ethics What is expected What is right What is good
Tuesday, November 10, 2009
80. Immigrants Reaching Youth
Respect Them
Respect their Politics
Engagement
Relational Discipleship
Inquiry Based Learning
Positively Challenge Them
Tuesday, November 10, 2009
81. Immigrant Reflections
My major Aha!
My big challenge
What action am I going to
take to become more
digitally fluent?
What do I feel I can do for
Horn Creek?
Tuesday, November 10, 2009