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Ready for the Internet of Everything? IoT Guide
- 1. READY FOR THE INTERNET OF EVERYTHING? @mrgarethjames CCO TMW London
- 2. ANY SUFFICIENTLY ADVANCED TECHNOLOGY IS INDISTINGUISHABLE FROM MAGIC, ARTHUR C CLARKE
- 4. THE WEASLEY FAMILY CLOCK Magical thing #2
- 5. DICK TRACY’S WATCH Magical thing #3
- 6. THAT SWORD Magical thing #4
- 7. WHY AN IoT?
- 10. 6 WAYS WE USE THE IoT TO ADD VALUE KNOWLEDGE CONNECTIVITY PROTECTION WELLBEING MOBILITY SELF EXPRESSION
- 13. +
- 18. 3. PROTECTION
- 22. 4. WELLBEING
- 33. THE INTERNET EVERYWHERE Getting the IoT right
- 34. PLAY NICE WITH PRIVACY Getting the IoT right
- 35. “I urge you - make the web that we want” Tim Berners-Lee, SXSW 2014
- 36. “The ability to surveil everyone on the planet is almost there and, arguably, will be there in the next couple of years” Julian Assange, SXSW 2014
- 37. Radical Visibility: changed the way we expose ourselves to each other
- 38. Radical Imbalance: We give in the hope of getting something, but we don’t get or give what we were thinking
- 39. Radical Power Shift: Very few know a lot about many people, without the few knowing
- 40. THIS TIME, WE MUST LEARN FROM PREVIOUS MISTAKES Getting the IoT right
- 41. BE CAREFUL OF GIMMICKS Getting the IoT right
- 42. PLEASE DON’T ADD TO THE DIGITALPHYSICAL LANDFILL Getting the IoT right
- 43. BE USEFUL: BE TARGETED, BE PERSONAL. Getting the IoT right
- 44. YOUR BRAND + THE IoT MARKETING TO MARKETING WITH MARKETING FOR Broadcast Linear Social Participatory Things Utility
- 45. CAN YOU CREDIBLY CREATE A PRODUCT? CAN YOU CREDIBLY CREATE A SERVICE OR TOOL? WHAT IoT PLATFORMS BEST FIT WITH YOUR BRAND & AUDIENCE? WHAT DATA AND INSIGHT CAN YOU LEVERAGE?
Notes de l'éditeur
- So the brands that are making the most of the iot are the ones designing products, creating tool or apps that provide utility or service to answer a need. Thousands of startups appearing daily on Kickstarter, exploring and defining what the IoT will become. It’s only a matter of time before the big brands step in en-masse
- Know everything about everything, Little printer from Berg is a tiny connected printer that will spit out any kind of information you ask it to from stoc prices to tweets to Cat of the Day. A really nice way to break the internet out of the screen.
- Know everything about everything, a crystal ball, see the status of something at a glance HUE is a programmable light that you can teach to change colour based on any kind of information. IFTTT service
- Know everything about everything, a crystal ball, see the status of something at a glance
- Know everything about everything, a crystal ball, see the status of something at a glance
- iWatch
- Know everything about everything, a crystal ball, see the status of something at a glance
- History has shown us that there are annoying forms of interruptive advertising. This time though we really should learn from our bad practices. Pop ups in the real world – an unimaginably bad idea.
- Press for pizza. Nice PR stunt but ultimately not a true use of the IoT. Known in the industry as Vapour Ware – products that are not real. Will grab some headlines but not really get you very far Potentially it will on serve to create and add to our next problem….
- Wether we chose to ignore it or not we already pollute the environment with millions of tonnes of unwanted (and not even broken tech) This photo from Greenpeace in Delhi shows a truck full of hazardous waste bein taken to a massive landfill Now the internet is real – we need to be even more careful not to create more landfill to pollute the planet.
- Finally – Focus on being useful, creating products that people need and use the teccnology to personalise the experience
- I think we’re at an interesting point in terms of marketing and product design. More than ever we’re finding the spaces that marketing and product design live are getting closer together. A brands product and it’s advertising will increasingly live in the same place as such many more opportunities and questions arise.
- I think we’re at an interesting point in terms of marketing and product design. More than ever we’re finding the spaces that marketing and product design live are getting closer together. A brands product and it’s advertising will increasingly live in the same place as such many more opportunities and questions arise. Broadly speaking you could categorize the IoT into 2 groups Products – things that solve a problem or provide a solution to a specific task. Nest for home heating, Fitbit for health tracking Tools and services – things that you can use for a number of different problems: WeMo, IFTTT, HUE Create content or services that live on a platform. Apps for Glass. Apps for Fitbit Feeds or Functionality for IFTTT