5. She will see things different
She will have an e-mail address and a
phone number for life.
Meaning, she will have to choose to lose
touch with friends.
And she will have to choose to lose touch
with brands.
She will never know world without social
media.
Matt Hames
716.817.3076 – @mhames
7. 1 Billion Tweets/week
800m on Facebook
120m on LinkedIn
250m mobile Facebook users
6.5 trillion SMS messages sent
in 2010
Matt Hames
716.817.3076 – @mhames
18. They are creators
Every new TV resulted in
one more consumer of
content
Matt Hames
716.817.3076 – @mhames
19. Every new mobile device results in
a new content creator
Matt Hames
716.817.3076 – @mhames
20. Sharing has evolved
People share:
Location
Photos
Status
Thoughts
Videos
Reviews
Documents
Playlists
Game experiences
Matt Hames
716.817.3076 – @mhames
21. Result
Young people want information on the
platform they prefer.
They will organize it themselves.
They will share.
They will engage differently.
They will interact.
They will participate.
Matt Hames
716.817.3076 – @mhames
23. But brands will have an
identifiable fan base
Matt Hames
716.817.3076 – @mhames
24. And we can identify the
path to being a fan
Matt Hames
716.817.3076 – @mhames
25. A B
Point of
purchase
Matt Hames
716.817.3076 – @mhames
26. A: Unaware of the brand
From unaware to purchase, the tactics
will still work:
Advertising
TV, Radio, print, banner ads
Google adwords
Search engine optimization
Social media advertising
Public relations
Direct marketing
Other digital marketing
Matt Hames
716.817.3076 – @mhames
27. B: Brand advocate
From
purchase to advocate, the world of
engagement media:
Facebook page
Facebook connect
Twitter
LinkedIn
YouTube
Brand social network
Matt Hames
716.817.3076 – @mhames
28. Result
The overall marketing goal is to get
unaware people to buy a product.
On the route, we should get those people
to become brand advocates.
The marketing strategy should reflect this
goal and every tactic should be placed
on the graph to show how they work
together.
Matt Hames
716.817.3076 – @mhames
29. Twitter
Blogger outreach promotion
TV spot Facebook
B
email
A
Brand website POP
E-newsletter
PPC QR code
Direct mail on shelf Loyalty program
PR
SEO coupon TV spot B-roll
Suggestion for YouTube
engines
Note: these aren’t the
Point of
only tactics that can be
used. Also, some things
purchase
might fit in a different
place on the Path to
Purchase depending on
the goal.
Matt Hames
716.817.3076 – @mhames
30. Connect With Me
Twitter
@mhames
Matt Hames
716.817.3076 – @mhames