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How Digital Changes Things An exploration of Web tools for marketers  2008
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It used to be easier ,[object Object]
It used to be easier ,[object Object]
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It used to be easier ,[object Object]
It used to be easier ,[object Object]
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It used to be easier ,[object Object],[object Object]
It used to be easier ,[object Object],[object Object]
The internet changed everything ,[object Object],[object Object]
The Internet  ,[object Object],[object Object],[object Object]
Web 1.0 ,[object Object],[object Object],[object Object]
Web 1.0 ,[object Object]
Web 1.5 ,[object Object],[object Object]
Web 1.5 ,[object Object],[object Object],[object Object]
Web 1.5 ,[object Object],[object Object]
Web 2.0 ,[object Object],[object Object],[object Object]
Web 2.0 ,[object Object],[object Object]
 
Web 2.0 – a chart Source: RileyMEDIA
Web 2.0 ,[object Object],[object Object]
Web 2.0 ,[object Object],[object Object]
Social Networking ,[object Object],[object Object],[object Object]
What is a social network? ,[object Object],[object Object]
Social Networks
Facebook is a social network ,[object Object],[object Object],[object Object]
[object Object],Facebook ,[object Object]
Facebook ,[object Object]
MySpace is a social network ,[object Object],[object Object]
Whole chart
MySpace ,[object Object]
MySpace ,[object Object]
YouTube is a social network ,[object Object],[object Object],[object Object]
YouTube
YouTube ,[object Object]
YouTube ,[object Object]
Twitter is a social network ,[object Object],[object Object]
Twitter
Twitter ,[object Object]
Second Life is a social network ,[object Object],[object Object]
Second Life
Second Life
Wikipedia is a social network. ,[object Object],[object Object]
Wikipedia
StumbleUpon is a social network. ,[object Object],[object Object],[object Object]
I Stumble
I Digg
I delicious (a Yahoo company)
Joost is a social network. ,[object Object]
Joost
LinkedIn is a business social network. ,[object Object],[object Object]
LinkedIn. ,[object Object]
Why are they popular?  ,[object Object],[object Object],[object Object],[object Object]
Status ,[object Object],[object Object]
Status ,[object Object],[object Object]
Passive social networks ,[object Object]
Passive social networks ,[object Object],[object Object]
Passive social networks ,[object Object],[object Object],[object Object]
Passive social networks ,[object Object],[object Object]
Passive social networks ,[object Object],[object Object]
Passive social networks ,[object Object]
Passive social networks ,[object Object]
Passive social networks ,[object Object],[object Object]
Active networks ,[object Object]
Active networks
Active networks ,[object Object],[object Object]
Some cool new ideas ,[object Object],[object Object]
Dr. Pepper ,[object Object]
Dr. Pepper
Dr. Pepper ,[object Object]
Dr. Pepper ,[object Object],[object Object]
Dr. Pepper ,[object Object]
Dr. Pepper ,[object Object]
Dr. Pepper ,[object Object],[object Object]
McDonald’s ,[object Object],[object Object]
McDonald’s ,[object Object],[object Object]
McDonald’s ,[object Object],[object Object]
McDonald’s
McDonald’s
McDonald’s
McDonald’s ,[object Object]
McDonald’s ,[object Object],[object Object]
McDonald’s ,[object Object],[object Object]
McDonald’s ,[object Object],[object Object]
McDonald’s ,[object Object],[object Object]
BMW ,[object Object],[object Object],[object Object]
BMW ,[object Object]
BMW ,[object Object]
BMW ,[object Object]
BMW ,[object Object],[object Object],[object Object]
BMW
BMW ,[object Object],[object Object]
In closing ,[object Object],[object Object],[object Object]
In closing ,[object Object],[object Object],[object Object],[object Object]
In closing ,[object Object],[object Object],[object Object]

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How Digital will change things