Talk about Bauer Media's diverse approach to video (thankfully we have a lot of brands) but I'd like smaller brands to have the same attitude. #doingstuff

1. Video

2. Toilet Talk I don’t need video – all
the information on my
site is conveyed
through the copy!
Over 3 billion videos are viewed a day
YouTube is the 2nd biggest search engine
http://www.youtube.com/t/press_statistics

3. So What Are We Doing?

4. Not a TV Broadcaster

5. Our Brands are Not Equal

6. We Aren’t too Worried About Quality
Dianese Airbag suit for 2010
http://www.youtube.com/watch?v=mo9Vlt5tGwY

7. But Sometimes We Have to Be
Justin Bieber at Kiss FM (UK)
http://www.youtube.com/watch?v=oJctjm-tO5g

8. We’re Thinking About Formulas

9. And Applying Them (Without Always Knowing)
http://www.youtube.com/watch?v=opGbvGa67AQ

10. We’re Exploring New Approaches
Interactive Trick Or Treat Strip With Jodie Gasson, Jess Impiazzi & Hayley Sams - START HERE!
http://www.youtube.com/watch?v=HzYk50GbsRQ

11. We Consider Distribution
“…create something so “If you don’t distribute it
compelling, so properly, your content will
interesting, funny or perform like crap.”
insightful that people
genuinely enjoy your James Carson for Bauer Media
content, and you‘ll find that
people might even “I did Wine Library TV for 18
recommend it around.” months, every single day,
until anybody gave a crap.”
Steffan Aquarone for Econsultancy
Gary Vaynerchuck for Winelibrary.tv
http://fora.tv/2009/10/23/CRUSH_IT_Gary_Vaynerchuk
06. Hustle and Work the Community

12. Answer these Questions
By how much do you want to grow your video views and
revenue?
Are you allowing a low enough level of production quality to
achieve enough volume?
Have you diversified your video production into many
different possible themes?
Are you regularly trying out and testing new stuff?
Has your video been distributed as well as it could be?