Slides for my talk at the ASA (Association of Subscription Agents) Annual Conference 21/22 February 2011: "This year’s model: strategies for increasing access to research content"
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This year’s model: strategies for increasing access to research content (ASA Conference 2011)
1. This year’s model: strategies
for increasing access to
research content
Mark Ware
Association of Subscription Agents Annual Conference 2011
2. RIN: Dynamics of Improving
Access to Research Papers
Open access
Gold OA
Green OA
Delayed access
Centralised Article-level
National licence Transactional models
Non-OA
4. Ease of access to journal articles
% saying access is Easy or Very Easy
Base: those describing access to journal articles as important
100%
94%
75% 82%
71%
50%
25%
0%
SME Large company University/College
Source: Access by UK small and medium-sized enterprises to professional and academic
information . PRC Report (2009) 4
5. Difficulties accessing articles
SME Large co. Univ
Recent
55% 34% 24%
difficulty
Difficulties
11 6.4 12.4
per year
Articles read
112 101 169
per year
% articles w/
10% 6% 7%
difficulty
Source: Access by UK small and medium-sized enterprises to professional and academic
information . PRC Report (2009) 5
9. Subscribers/PPV
10%
Other sources
say subscribers
≈ 35–65%
Unrecognised???
Source: G Bilder
90%
10. Could we sell more to turnaways?
“Publisher A”
40 million visits p.a.
50% non-institutional
= 20 million visits
40,000 PPV transactions
≈ 0.2% “conversion rate”
Source: DeepDyve
11. Unsure how to find Searched but could not find
Forgot details Not in library
No access from home Found but had to pay
Found but technical payment diffs
13% 4% 9% 8%
10%
3% 13%
4%
2%
6%
8%
50%
6%
64%
SME 11
Large Company
Source: Access by UK small and medium-sized enterprises to professional and academic
information . PRC Report (2009)
12. Unsure how to find Searched but could not find
Forgot details Not in library
No access from home Found but had to pay
Found but technical payment diffs
13% 4% 9% 8%
10%
3% 13%
4%
2%
6%
8%
50%
6%
64%
SME 11
Large Company
Source: Access by UK small and medium-sized enterprises to professional and academic
information . PRC Report (2009)
13. Issues with Pay Per View
• high prices
• inhibits browsing
• uninformative/misleading abstracts
• non-corporate payment mechanism
12
14.
15.
16.
17.
18.
19.
20. • Opportunity to simplify transactional access?
• Purchase-once, view-anywhere functionality
• Business model flexibility e.g.
• subscriptions
• day passes
• metered access
• pay-per-article
• multi-issue packages
21. PPV in the UK
• 60,000 PPV transactions p.a.
• @ ~$30 each
• = ~£1.2 million
26. Further information
• Research Information Network “Dynamics of
Improving Access to Research Papers”
• http://is.gd/kEe9vb
• & UKSG conference 6 April
• These slides
• http://www.slideshare.net/mrkwr
• Mark Ware Consulting
• www.markwareconsulting.com
25
Notes de l'éditeur
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What were levels of access like?\n\nFor respondents who said access to journal articles was important, overall levels of access were reasonably good, with 71% saying access was Easy or Very easy\n\nBut clearly not as good as in large companies or in universities\n
Most (77%) describing access as Varies, Poor or Very poor had recent difficulty\nAs proportion of totals for each group: \nvs others\nreasons for difficulty\n11 difficult articles p.a. vs 112 articles read\n
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What were the reasons given for the difficulties encountered?\nBy far the largest single reason was a payment barrier\nAnd this was more pronounced for SMEs\n\nAlso interesting that the second highest reason for SMEs\nWas technical payment difficulties\n
There are currently lots of problems with PPV for SMEs\n - the individual pricing is too high\n - but this is combined with the fact that you need to scan the full text before you can decide whether a paper will be useful, because abstracts are uninformative or misleading. The ratio might be as high as 10:1, so the effective price per truly relevant paper goes up from $30 to $300\n - even SMEs have corporate purchasing processes, and the multiple interfaces from individual publishers and reliance on credit card purchase does not fit well\n
