Lee Whitfield

Melbourne, Australia Australia

Branding Consultant working in Melbourne Australia

Advertising / Marketing / PR

If 20+ years in Brand Communications has taught me one thing, it’s “the head of the company that drives the brand”. Without their belief in the importance of branding and the right support all the best efforts of Branding Agencies, Marketing Departments, Advertising and PR, will go nowhere. A CEO with a clear vision for their Brand will drive more advocacy, loyalty and sales than any marketing campaign could. My work typically starts with imparting as much knowledge about Branding as possible and what it means to companies in today’s business environment. Working with CEO’s and Directors to unearth their brand essence and create a narrative around it. Helping craft the key visua