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Offline is the New Online
Leveraging Open Source
Rethinking Data Across
Business Intelligence
Your Organization
TDWI Executive Summit, February 2009
Mark R. Madsen
Mark R. Madsen – February 2009
http://ThirdNature.net
www.ThirdNature.net
Boundaries
Information is a thing.
It can be organized.
So it can be stored.
Our ideas about
information are
   outdated.
Information is a thing - with many forms.
Information can be organized in many
   ways, simultaneously.
It can be discovered in many ways.
If Pepys diaries can be digital, anything can
Words are data.
Locations are data.
Time is data.

  This is not a web site. It’s a database.
We need to
process the text
into new forms
and models.
Manual labor
(as via tagging
and taxonomies)
won’t do the job.
Current techniques for
modeling and managing
data are too rigid and
incapable of describing all
the possible relationships.



We need smarter data.
Data is a platform
To accomplish this we need new ways

  …of organizing and linking




                   Page 18
To accomplish this we need new ways

  …of organizing and linking

  …of capturing and annotating




                   Page 19
To accomplish this we need new ways

  …of organizing and linking

  …of capturing and annotating

  …of accessing and delivering
Bridge the data warehouse to other uses: SOA, not SQL
                         Page 21
“We still have our eyes fixed on the rearview mirror 
looking firmly and squarely at the job that is 
receding into the nineteenth‐century past. The job 
that we feel we should have by rights belongs to 
the old mechanical technology of classified data 
and fragmented tasks. Yet we now surrounded by 
a new environment, of integrated tasks, integrated 
knowledge, and it demands pattern recognition.”
                       Marshall McLuhan, 1967
Creative Commons
  Thanks to the people who made their images available via creative commons:
  book of hours manuscript2.jpg - http://flickr.com/photos/jeffrey/89461374/
  card catalog4.jpg - http://flickr.com/photos/deborahfitchett/2372385317/
  royal library san lorenzo.jpg - http://flickr.com/photos/cuellar/370663920/
  outdated gumshoe.jpg - http://flickr.com/photos/olivander/372385317/
  book of hours manuscript1.jpg - http://flickr.com/photos/jeffrey/89461261/
  semantic network visualization.jpg - http://flickr.com/photos/toby_maloy/102413554/
  subway dc metro.jpg - http://flickr.com/photos/musaeum/509899161/
  Gare do Oriente Lisbon airport.jpg - http://flickr.com/photos/higaara/228673603/




                                                                                     Slide 23
June 2008                                   Mark Madsen
Creative Commons
    This work is licensed under the Creative Commons
    Attribution-Noncommercial-No Derivative Works 3.0 United
    States License. To view a copy of this license, visit
    http://creativecommons.org/licenses/by-nc-nd/3.0/us/ or send
    a letter to Creative Commons, 543 Howard Street, 5th Floor,
    San Francisco, California, 94105, USA.




                                                               Slide 24
June 2008                        Mark Madsen

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Rethinking Data, TDWI Executive Summit talk