1. MICHAEL RODGERS
SENIOR USER EXPERIENCE (UX) DESIGNER, MEDIA LOGIC
DESIGNING THE
USER EXPERIENCE
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

2. YES, USER EXPERIENCE
DESIGNER IS A REAL TITLE.
• Mashup of skills, including Graphic Design,
UI Design, Problem Solving
• Working knowledge of relevant development
platforms
• Anal-retentiveness is a must
• Passion for understanding how and why users
will interact with your product
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

3. WITHOUT THE
MOMMY ISSUES
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

4. SIR, PLEASE
PRESS OK
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

5. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

6. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

7. DESIGNING THE
USER EXPERIENCE
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

8. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

9. BUT IT’S NOT JUST ABOUT DESIGN
IT’S ABOUT
RESULTS
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

10. AMAZON.COM
PERSONALIZE
THE USER
EXPERIENCE
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

11. 2008 2012
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

12. AMAZON.COM
CHECKOUT EXPERIENCE
• Users were forced to register as first step of
checkout process
• Simple checkout form: Email, Password,
and 2 buttons, “Register” and “Login”
• The solution? One button: “Continue”
• $300,000,000 INCREASE IN SALES
IN ONE YEAR
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

13. KEYS TO A GOOD
USER EXPERIENCE
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

14. KEYS TO A GOOD
USER EXPERIENCE
• Know what you want your users to do
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

15. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

16. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

17. KEYS TO A GOOD
USER EXPERIENCE
• Know what you want your users to do
• Don’t put obstacles in their way
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

18. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

19. KEYS TO A GOOD
USER EXPERIENCE
• Know what you want your users to do
• Don’t put obstacles in their way
• Design for all devices
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

20. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

21. KEYS TO A GOOD
USER EXPERIENCE
• Know what you want your users to do
• Don’t put obstacles in their way
• Design for all devices
• Refine, Refine, Refine
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

22. KEYS TO A GOOD
USER EXPERIENCE
• Know what you want your users to do
• Don’t put obstacles in their way
• Design for all devices
• Refine, Refine, Refine
• Know when to ignore the “experts”
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

23. MICHAEL RODGERS
SENIOR USER EXPERIENCE (UX) DESIGNER, MEDIA LOGIC
DESIGNING THE
USER EXPERIENCE
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79