Contenu connexe Similaire à b2b+Social Media=p2p: The Capgemini Video Platform (20) b2b+Social Media=p2p: The Capgemini Video Platform2. 2b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
About Capgemini
Capgemini is a top 5 global systems integrator, providing strategy and
delivery of software, hardware, and transformational consulting:
! €12 billion in annual sales
! 140,000+ employees in 40+ countries
! Partners include: SAP, Oracle, IBM, HP, Google, Amazon
! 700+ seat globally distributed marketing team with majority in home offices
! 40+ person global network of internal and external video producers
! Brand standards managed by Group Shared Services
! 2000+ video titles produced since program launch in 2007
Capgemini is viewed as a global thought leader.
Their content is their brand.
3. 3b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
Testimonials show the strength of our offerings
Video allows our thought leaders and
clients speak directly to sales prospects
4. 4b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
User Generated Video (UGV) creates client intimacy
! Not done with costly or
inaccessible equipment
! Easily recorded at home or in the office
with a webcam, smartphone or tablet
! Can appear on a business, intranets,
blogs or social media websites
! Less polish than the pros
! Can still be incorporated into an
edit by professionals
If a key colleague or manager is unable to attend in person
it’s easy to create a short UGV to be shown at the event
Peter Barbier, Mike, and Matt in San Francisco
5. 5b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
We developed a streaming platform for socializing video
Player provides
title of film
URL links to
relevant content
An onsite/offsite branded media player solution designed for social media since 2007
Branded offsite
player
Embedded
in capgemini.com
Users click the
‘share’ button to
socialize
Both versions
allow social
linking, emailing
and embedding
6. 6b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
We cross-publish video to multiple sites
http://www.rainnovation.com/
7. 7b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
Video Enhances Demand Generation
1. Email Message 2. Landing/Gateway Page 3. Campaign Assets Page
Whitepaper, Video, Case Study
Embedding video in email campaigns lifts conversion rate 50%
Marketing Sherpa, June 18, 2008
8. 8b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
We use DAM to organize for future delivery contexts
Digital Asset Management
allows Capgemini to easily
index and share content with
stakeholders, clients and PR
All details captured about a resource are
available on the resource detail section
All required formats are transcoded on the fly for
delivery to web, presentations, events, mobile
and tablet devices
Video player provides playback
options, including full screen, without
the need to download resource
Key word search terms allow
you to find similar resources
9. 9b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
Hosting branded templates in DAM drives consistency
DAM collections make it
easy to distribute the latest
brand kits. They can be
shared publicly to the
M&C network or privately
shared with specific users
Thumbnails provide details on each
resource with a collection
Users have access to all their collections at
the bottom of every page where they can
add, delete and share Capgemini materials
with their team, clients and suppliers
Collection navigation provided at the top
of every page
10. 10b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
Resource
Upload
form
The DAM manages Master and Alternative video files
Master
MP4
720p or 480p
CG.com
upload doc
Poster
Frame(s)
Resource record
Alternative
files manager
Poster Frame Master
PNG 720p
JPG Dotcom
PNG DotCom
CG.com upload form
MS word doc, CSV, or XML
Custom Alt files
MOV, MP4, WMV, WEBM
Custom
Alt files
Master
MP4 720p or 480p
Tablet-ready
MP4 480p or 360p
Mobile-ready
MP4 360p or 270p
PPT-ready
WMV 480p or 360p
FLV legacy
FLV 360p or 270p
3 5
4
Resource record
Master
MP4 720p or 480p
Tablet-ready
MP4 480p or 360p
Mobile-ready
MP4 360p or 270p
PPT-ready
WMV 480p or 360p
FLV legacy
FLV 360p or 270p
21
KEY
Red: Web page
Blue: Uploaded file
Yellow: Application rendered file
11. 11b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
ROI: Maximizing Content
Structure your interview sessions to capture as much
content as possible:
! Interview SMEs, partners and clients whenever you team has
a gathering or industry event
! Include questions outside of the core brief of the shoot
! Always produce a transcript of the interviews for future reference
! When creating a series of videos, consider producing an overview video
that speaks at a broader level about your offerings
4 to 6 in-depth interviews can be recorded at one location in a day,
Providing multiple opportunities for use in marketing and sales pipeline
12. 12b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
ROI: Maximizing Exposure
We encourage clients to never miss an opportunity to use video:
! Launch with prominent display on www.capgemini.com home page
! Offer to online media as part of PR activities at same time
! Re-package and use to support bid process
! Discuss video usage with Analyst Relations
! Share files with internal network via DAM and intranet
We socialize video to the same contexts as our print collateral
and presentations increasing awareness across media
13. 13b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
ROI: Supporting Sales and Pursuits
3 examples of where video helped close a sale:
! 6 clients speak to the success of the RAIN process. Video used as a closer
during every RAIN pursuit.
Cost: €20K for 4 titles and branding + €1K to distill to a single 90second teaser video
Win: €100 million and counting
! CEO Paul Hermelin video used as part of successful win with a global beverage maker.
Cost: €1K
Win: €69 million
! Bid for a Swedish Automaker Master Services Agreement. 2 videos created.
No PowerPoint allowed. Video definitely a factor in winning the MSA.
Cost: €4K
Win: €5.5 million
Video speaks directly to the viewer
in a way not possible with documents
14. 14b2b+Social Media=p2p: The Capgemini Video Platform | Copyright © Capgemini 2010. All Rights Reserved.
Q&A
Matthew Patulski
Capgemini Group Marketing & Communications
DAM Solution Architect and Manager
matthew.patulski@capgemini.com
+1 (616)361-3951(mobile)