1. TOYOTA MOTARS
Presented By:
Sachin B Gopa

2.  Introduction of Toyota motors
 History of Toyota auto industry
 Founder & CEO
 Toyota business segment
 Toyota total sales by region
 Toyota’s strategy
 Worldwide Presence
 Product line and Robotic
 SWOT analysis
Contents

3. Vision
 Toyota seeks to create a more prosperous
society through automotive manufacturing
by involving all stakeholders.
 Delight our customers through innovative
products, by utilising advanced
technologies and services.

4. Mission
 Practice ethics and transparency in all our
business operations.
 Lead the Toyota global operations for the
emerging mass market.

5. Introduction On Toyota Motors
 Toyota is 3rd largest automotive manufacturer
 Toyota Motor Corporation is headquartered in Toyota City,
Aichi
 Toyota has annual sales of $120 Billion
 Produces ~5.5 million vehicles per year
 From 56 manufacturing plants across
6 continents
 Employs ~ 325,905 (as of March 31, 2013)
Headquarter of Toyota City, Aichi-Japan

6. History of Toyota auto Industry
 Established in August 28, 1937 out of Sakichi Toyota’s
weaving machine company
 Launched first car (SA Model) in 1947
 “Toyota Production System” formed in 1950 based on just
in time principal
 First global expansion in 1959 at Brazil
 In 1972, cumulative production >10M units

7. Founder & CEO
Founder: kiichiro toyoda
CEO : Akio toyoda MD: Hiroshi nakagawa

8. Business segments
 Automotive
 Design, manufacture and sales of passenger cars,
recreational vehicles, SUVs and related parts
 Financial services
 Provisions of loans to car buyers and car deales
 Others
 Industrial vehicles (forklifts, etc.)

9. Toyota Total Sales By Region

10. Toyota’s Strategy
 Increase competitive strength through advanced
technology
 Environmental technology
 fuel consumption, emission, recoverability
 Hybrid vehicles and next generation fuel cells
 Cost-reduction efforts
 discontinuation, integration of older models
 Increased emphasis on financial services and
information communication system

11. Worldwide Presence
 Geographic region Total sales
 Japan 8,152,884
 North America 8,771,495
 Europe 3,346,013
 Asia 1,969,957
 Others 1,707,742

12. Product line
• Electric technology- Toyota pirus, Auris,
 Highlander and Camry
• Plug- in hybrids
• all electric vehicles- RAV4
• Cars- 70 different models
• SUV’S
• Luxury type vehicle

13. Robotics
 In 2004, Toyota showcased its trumpet-playing robot.
 developing multitask robots
destined for elderly care,
manufacturing, and entertainment.
 Example of Toyota's involvement
in robotics for the elderly is the
Brain Machine interface

14. SWOT
Analysis

15. Strengths
 Dedication to R&D
 High market share
 High durability
 Easy availability of spare parts
 Comfortable ride
 High good will
 Good resale value
 Low fuel consumption

16. Weaknesses
 Over dependency on Japan & U.S.
Market..
 Risk that R&D outlays will not generate
new competitive advantages.
 Poor organisational structure
 The body of the car is too heavy.
 The rims and tyres of the car are not
impressive.

17. Opportunities
 Expanding HEV line in U.S. – gain more
market share
 Demand growth in China and India
 Modifying designs that are proven for other
countries
 Consolidation through acquisition –
European foothold
 Develop new variety and style

18. Threats
 Supply chain costs tied to oil (materials,
production and shipping)
 Foreign exchange fluctuations
 Growth of competitor.

19. QUESTIONS...….????