The convergence of data and technology in business has created a range of digital experiences that are revolutionizing all industries and organization. This is not just a “top and tail” exercise of innovation and development resulting in quick fixes for parts of your organization to launch marketing services on a mobile device or data analysis but needs to be taken into a serious framework for your operating strategy that drives all touch points in the front and back of your organization. Often “technoconfusion” is created or even encouraged with lots of technologies and integration layers which result in a piecemeal digital strategy for business performance and an ineffective business case and governance process. Often the results are seen in lack of data visibility, increasing costs of platform integration and complex services and contractual issues limiting longer term choice. The realities of the digital world are more subtle and expansive in 2014 and beyond; the old style of layers of technology is giving way to a new era of digital modularity of systems and devices that enable generative business growth effects from self-service and massive scaled social and marketplace services. This is born out with the exponential scaling of open APIs, massive data and social networking and the growth of a range of internet enabled modular devices and cloud enabled platforms. Takeaways § This session looks at the trends driving industry today. § It introduces work on the Open Platform 3.0 from the open group. http://www.opengroup.org/subjectareas/platform3.0 § It includes an analysis of trends in technology and the emerging patterns and roles of big data in an end to end operating context of your organization. § We conclude with a modern framework for a modular and generative digital ecosystem strategy and the focus for next generation platforming and services.

1. Professor Mark Skilton, Information Systems
Management, Warwick Business School
@mskilton
M.R.Skilton@wbs.ac.uk
Warwick Business School
https://www.brighttalk.com/webcast/9059/95571

2. The emerging role of Big Data in
Digital Ecosystems
This session looks at the Big data trends driving industry
today.
It introduces work on the Open Platform 3.0 from the
open group.
http://www.opengroup.org/subjectareas/platform3.0
Analysis of trends in technology and the emerging
patterns and roles of big data in an end to end
operating context of your organization.
A modern framework for a modular and generative
digital ecosystem strategy and the focus for next
generation platforming and services.
Warwick Business School
2

3. The explosion of Big Data
Warwick Business School
examples

4. Big Data Life cycles
Internet of Everything
Enrichment - Combined Transaction
and Content - embedded and
augmented content
Structured, unstructured data
Big Data Qualities
Scale, latency and fidelity
Combining data with mashups
Scale access
Mobile Behaviour Analysis
Aggregated Data Feeds to
Analytics Services
Sensing and Collection
Retail Behaviour Analysis
Business trading Behaviour
Analysis
Data Science - Predictive
analysis, What if? analysis Data Brokers
Non-simulation method
analysis - massive scale data
analysis for predictions.
Processing signal sensitivity
analysis
Algorithm driven analysis AI
Tagging and Filtering services
Analytical
Predictive
Big Data
Life Cycle
Aggregation
and
Visualization
Actions
Mobile Big data - Virtual
augmented multiplicity reality
Suggestions - augmented services
Organizational Tactical and
Strategic Planning
Start up company use of big data
Risk and Privacy analysis
Warwick Business School
Big Data Performance Scale
and Latency management fidelity of service levels
Veracity, variety and currency
Informational
Large scale Data Aggregation
Social Collaboration platform
analysis - data collection and
insight behaviour
Geospatial analysis improved efficiency &
effectiveness of locations
Big Data Platform as a
Service BDPaaS
Veracity, variety and
currency of data services verification of sources and
shelf life
speed and immediacy of
information
speed
Accelerated time for
processing data analytics speed and immediacy of
information

5. Big data represents another X100 to
X1000 Transformational Speed shift
Cloud
Computing
Seconds
Big Data
Processing
Minutes
Mobile
Devices
Speed of Provisioning IT
Speed of Decisions
Growth of mobile devices
Weeks
Example VISA can
use Hadoop to
process 93 Billion
Transactions from
1 month to 13
minutes.
Months
Example
Hadoop
250 terabytes of
Genome data can
be processed in a
similar speeds
1995
2014
Billions
Social
Networks
2006
BY 2017
I in 3 people
on Planet connected
Sensors
Internet of Things
2000
Warwick Business School
Personal networks
Internet of things and sensor networks represents a
new kind of Second order data integration

6. Massive Price / performance shifts
Stream (shard ) processing , In-Memory processing, Big data file systems, RAID…
[Memory, CPU, storage, I/O, network…]
2020
2015 2010 2005
Performance
Per unit
“Collect, Store,
Process
250 Terabytes
15 minutes
Sub $1000”
Lower cost per Performance [metric]
Price performance curves
2000
10 years..
“Collect, Store,
Process
Megabytes,
Gigabytes”
Increased
2020 2015 2010 2005 2000
Product
Generations
Cost per Unit
Base Performance
There are complexities in TCO and methods of benchmarking , but the general trend is top left
Warwick Business School

7. Speed of Decision Analysis
The rise of Big Data
Months
Speed of
Decision
Analysis
Batch
Days
To
Hours
Real time
Minutes
Seconds
Megabytes
Gigabytes
Terabytes Petabytes …
Ahead of Time
(foresight)
Volume of Data set
The consequence is that the Domain of Data can be analysed at the same speed
as transactions
Warwick Business School

8. Speed of Decision Analysis
This means
Analytical Transactions
Business Process Transactions
Equivalent in parallel
The consequence is that the Domain of Data can be analysed at
the same speed as transactions
This has significant consequences….for domains and participants.
Warwick Business School

9. Massive data sets and management
Social
networked
data
Can represent the
TOTAL SET
of Domain
Enterprise
Data
Warwick Business School
BIG DATA
MANAGEMENT
But need
to define
and manage
both
Digital Assets and Digitization
MASTER
DATA
MANAGEMENT

10. Risk and responsibilities in
“Hyperconnected World – cyber security
2014 Report
Technological innovation is enabled,
accelerating digitization and creating between
US$ 9.6 trillion and US$ 21.6 trillion in value
over the remainder of this decade. (10-20%)
But a Backlash to digitization from cyber threats
may remove US$ 3 trillion in potential value
creation from these technologies unrealized.
Total Global GDP is approx 90 Trillion est 2013 (CIA World Facts Book)
Warwick Business School

11. Domains are becoming an increasing
economic issue
The Organisation for Economic Cooperation and Development (OECD)
Base Erosion and Profit Shift (BEPS) Report Jan 2014
Tax challenges to Digital Economy
..The findings are that there is no such thing as
digital companies rather than digitalisation of
the economy. There may not be therefore a
solution for the digital economy but we will
need to draw on features of digital economy
when we revise the system...
Warwick Business School

12. Transforming power of digitization
….The future of employment ?
One recent study (Sept 2013) by academics at Oxford
University suggests that 47% of today’s jobs could be
automated in two decades
…Google now employs 46,000 people. But it takes years
for new industries to grow, whereas the disruption a
startup causes to incumbents is felt sooner. Airbnb may
turn homeowners with spare rooms into entrepreneurs,
but it poses a direct threat to the lower end of the hotel
business—a massive employer.
Warwick Business School

13. We need to look at the consequences
of this from the other direction
Digital Ecosystem
Enrichment - Combined Transaction
and Content - embedded and
augmented content
Business trading Behaviour
Analysis
Organizational Tactical and
Strategic Planning
Big Data
Use Cases
Domains
Combining data with mashups
Aggregated Data Feeds to
Analytics Services
Processing signal sensitivity
analysis
Your Enterprise in Context
Warwick Business School
13

14. Poll – What is your biggest challenge
to Big Data in your enterprise ?
Warwick Business School

15. Technological Ecosystems
Digital Ecosystem
Technology in the Supply chain network
Advanced Technology engineering transformations
Enterprise Vendor Technologies
Lets examine examples
Security & Privacy
15
Technology in the Workplace
Open & Proprietary Platforms
Mark Skilton copyright 2014

16. A wide range of Industry and Technology Domains
Information Domains
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Macro economics
Micro economics
Socio-economics
Metrics, Qualities
Value, Value Systems
Contracts
Intellectual Property
Monetization
Managed Hosting
Single Sourcing
Multisourcing
CoSourcing
Crowd Sourcing
Crowd Funding
Orchestration
Aggregation
Broker
Reseller
Isolation
Encapsulation
Federation
Distribution
Replication
Exposure
Growth
Stability
Continuity
Equity
Physical Domains
Geographic
Domains,
Dominions
Economic
Commercial
Manipulation
Analysis
Trading
Acquisition
Digital EcosystemSystems
Interfaces
Entanglement
Multiplexity
Multiplicity
•
•
•
•
Network topologies
Domains
Appliances
Interfaces
•
•
•
•
Content
Versions, Configuration
Operating Systems
Frameworks
languages
SDKs, IDEs
Identity
Encryption
Authorization
Cyber Threat
DR, BC
Ownership
Protection
Containment
Organizational
Structures
Connectivity
Workflow
Platforms
Manufacturing – 3D
Marketplaces
Services
Marketplaces
Organization
Collaboration
•
•
•
•
•
Communities
Virtual Teams
Virtual Organizations
Virtual Businesses
Virtual Services
•
Digitalization Of
Work practices
Social, KM, Mashups,
Augmentation, VR,
Contextual Awareness
•
•
•
•
•
Groups
Collectives
Individuality
Self Interest/bias
Rights
•
•
•
•
•
•
Pragmatics
Schemas
Semantics
Visualizations
Semiotics
Tactiles
Automation
People
Digitization
Creation
•
•
•
•
•
•
•
•
•
•
Context Awareness
and optimization loops
Domains
Integration
Specification
Architecture
•
Internet of Things, pervasive computing
Enterprise Systems
Industrialization
Workplaces,
User Experiences
Processes,
Conversions,
Transformations
Sourcing
Legal, Political, ethics
CSR, Governance , Policies
Social Behaviors, Preferences
•
Capabilities
Competencies
Density
Co-Presence
•
•
Markets segments
Skills & Resources
Internetworking
Avatars, Agents,
Virtual People
Code
Data,
Metadata
Services, data, objects,
Knowledge, Sensing,
Metadata
Security,
Privacy
Devices &
Sensors
Mobile Comms, Wearables,
Fixed, Mobile embedded
Biometrics, ML, Voice, AI,
Cognition
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Mark Skilton copyright 2014

17. Advanced Technology Engineering Transformation
Physical to
Virtual object
Virtual Distributed
Reality (Light resource
coupling Interaction)
Digital social
Analytics to
outcomes.
Crowd Design
Physical
Augmented
Realism
Light
form factor
Mobility
Physical
Augmentation
(light mobility)
Artificial
Non-Living
Emulation
Physical
forming
Wide separation
of Resources and Sentience
Macro
Manipulation
Static Complex Processing
(heavy resource interaction)
Distributed
Spatial Awareness
Heavy connectivity scaling
Distributed
Spatial Awareness Multiple web networks
Macro
Horizontal scalable
Distributed
Merged Physical/Synthetic
Augmented Physical
And Virtual Reality
Realism
(heavy mobility, anchored)
Artificial
(realism)
Living
Heavy, tight
Virtual
Emulation
integration
Integrated Close coupling
Augmented form factor
of Resources and Sentience
Realism
17
Virtual Distributed
Reality (Heavy resource coupling
Interaction- telemetry)
3 D Printing
Micro
Distributed
Realism
Virtual to
Physical Object
Creation
Micro, Nano, Pico
Manipulation
Small scale
forming
Mark Skilton copyright 2014

18. - Servicization
Technology in the Supply Chain
Cities, Locations
Geographic,
markets
Facilities, Mobile Assets / Vehicles
Lean,
Concurrency
Decomposition
Performance
Monetization
Products / Services
Modularity
Structure &
Operation
Multiplexing, Operations
multiplicity
Operations
Facilities
Vehicles
Logistics
Digital Business Models
Sustainability Efficacy
Physical Supply chain/network
Restructuring
Virtual Supply chain/network
Servicization
eCommerce Models
Example technologies
Recombinations
Business Processes
Sourcing
•
Multi-source, Co source, Crowd source
•
Outsourcing and Off shore
•
Marketplaces, Partnerships & Alliances
Transport
•
Intelligent transport networks
•
Shared / co-location
Efficiency, Fuels, Materials
•
Smart Meters
•
Alternative, reusable Fuels
Social Business Models
•
Consumer Behavior analytics/
gamification
•
Augmented Product/Services
Design
•
Collaborative Design, Virtual Design
•
Simulation
•
Technology Refresh, Quantum Disruption
•
Metrics and Quality
Warehousing & Distribution
•
Automated Space management
•
Automated Handling
•
Dynamic Responsive audit & Resupply
•
Sensors & Mobile Device networks
Compliance & Policy
•
Tracking & Traceability
•
Intelligent Resource Management
•
Smart Buildings
Crowd Network Models
•
Open Innovation, multi-process
•
Crowd Funding
•
Virtual Markets, B2B, B2C, G2C
Manufacturing
•
Trials, to stock, to Order
•
Additive Manufacture
•
Robotics, Federated
Assembly
•
Robotic assembly
•
Integrated Material Supply
•
Dynamic Planning & Control
Sales & Marketing
•
Gamification
•
Dynamic pricing
•
Behavior Analytics
Social Technical Models
•
Internet of Things – Embedded
Technology networks
•
Simulation, Compute DesignManufacturer
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Mark Skilton copyright 2014

19. Open & Proprietary Technologies & Platforms
Technical Architectural concerns
Sensors
Building environment
sensors
GPS Tracking
Wearable body sensor
(accelerometer, heart
rate, blood pressure,
lightsenstive)
Wearable body Medical
sensor (accelerometer,
heart rate, heart
electrical activity, brain
electrical activity, blood
pressure, blood
chemistry)
Medical bioenvironment sensor
Contactless NFC Tag
InVehicle systems
management sensors
(connected
wireless/Internet)
Apparel embedded
RFID tag
Embedded RFID tag
…
Mobile
Apps
Devices
POS
Mobile
Transport
GPS
Mobile Device
(Cell, tablet)
Vehicle
Set top Box
(STB)
Smart TVs
…
Social
Networks
Mobile customer browse
and account app
Mobile Customer/Stock
information application
Mobile social apps
Mobile consumer lifestyle
app,
Mobile alerts
Mobile device energy
planner app
Mobile location and
service account
management app
Mobile smart phone
EPG/Webstore service
app
Mobile distribution work
instructions app
Mobile Work schedule
and tracking app
Mobile Phone Device
Tracking Reporting App
…
Multi-media
Social networks
Building energy
management
Social
(interaction)
Network
Photosharing
(content)
Networks
Social network
integration
…
Retail
Social marketing
Networks
Data
Network
remote/wireless
connection
NFC
Wireless
3G,4G
Mobile network
communications
Satellite cable
networks
Internet
Broadband
networks
…
Social content data
Structured master
data
API connection data
Security data
Networked data
AI insight data
Meta tag data
Semantic metadata
….
lifestyle
Consumer buying
Wearable
services
Citizen services
Medical services
Intelligence automotive
management
Intelligent traffic
management
Intelligent Utility energy
management
Medical research
Smart appliances
Financial Services
Point of sale charging
Co-generation
Big Data
Customer buying behavior analytics
Business supply chain performance
analytics
Marketing Analytics
Data feeds collection and data
aggregators (Data Fabric).
Visualization Analytics
Social behavior analytics
Lifestyle behavior analytics
Patient and Medical Data aggregation
and analytics
Semantic Linked Open Data (W3C)
Master Data Management (MDM)
Citizen activity and preferences
analytics
Event and crowd behavior analytics
Real-time event analysis
Citizen, crowd, corporate activity and
behavior analytics
Medical data analytics
Medical History-Patient Statistical
analysis
Medical Research Analytics
Multi-channel (Closed loop) data
collection and processing
Real-time analytics response
Energy usage pattern analytics
Vehicle driver usage analytics
Customer preferences and behavior
analytics
Usage and viewing preferences and
behavior data aggregation and
analytics
Buyer and seller history analytics
Apparel sales forecast behavior
analytics
Financial stock trading Analytics
Financial Market social behavior
analytics
Real time data aggregation and
analysis
Financial modelling analysis (AI)
….
Applications
Merchandise Supply chain planning
application
ESB
Facility environment management
system
Messaging integration
Web Services
online marketplace
Supply chain planning app
ERP
Adapters
Customer Behavior analytics
Automated Customer service (AI
Speech Recognition)
CRM Account Management app.
Business Activity Management
(BAM)
Infrastructure and software
provisioning
Orchestration apps
Virtualization Management apps
Search engines
Open Source
Response planning app
Message alert system
Utility Supply Management
Monitoring
Energy recharging station
management app
Ultra-fast Grid electric charging
system
Automatic payment system service
Vehicle Maintenance Planning
Vehicle GPS tracking
Vehicle component usage and self
diagnostics system
Messaging and alerts system
Social Networks integration
Electronic Program Guide (EPG)
analytics
traffic management real-time and
forecasting
Intelligent Facility Maintenance
Management app
GPS Tracking
Spares Stock planning app
Transport scheduling app
Intelligent Home Infrastructure
Public Traffic Management system
app
Vehicle Tracking system
….
Infrastructure
Cloud (Private, Public,
Hybrid, Community)
Cloud Infrastructure
HPC
Infrastructure Stack
….
Security
DRM
Encryption
Identity
Privacy
Privileges
….
Source: First draft
Open Platform 3.0
The Open Group Dec 2013
International Standards Body
http://www.opengroup.org/
subjectareas/platform3.0
Business Architectural concerns
19
Mark Skilton copyright 2014

20. Open & Proprietary Technologies & Platforms
Social networks Social marketing
Retail
EXAMPLES
Multi-media
Citizen services
Knowledge
Consumer buying driven
Behavior
Building energy
management
Human
Objects
Products
Fabricated
Objects
Content
Open
Platform
Use Cases
Co-generation
Lifestyle
services
Wearable
services
Medical services
Medical research
Intelligence
Utility Objects
Energy
Intelligence Moving Objects
automotive
Intelligent Utility energy management
management
Intelligent traffic
management
Services
Financial Services
Point of sale charging
20
Smart appliances
Open Data, Open APIs and objects
can interact in a multidimensional
environment.
Mark Skilton copyright 2014

21. Each of these we found has Big Data Ecosystems
associated with each. These represent “Markets”
Social behavior analytics
Lifestyle behavior
analytics
Customer preferences and
behavior analytics
Usage and viewing preferences
and behavior data aggregation
and analytics
Buyer and seller
history analytics
Apparel sales
Data feeds collection
and data aggregators
(Data Fabric).
Visualization Analytics
Customer buying
behavior analytics
Business supply chain
Performance analytics
Marketing Analytics
Patient and
Medical Data
aggregation
and analytics
Citizen activity and
preferences analytics
Event and crowd
behavior analytics
Real-time event analysis
Multi-channel (Closed
loop) data collection and
processing
Real-time analytics
response
Energy usage pattern
analytics
Semantic Linked
Open Data (W3C)
Master Data
Management
(MDM)
Medical data analytics
Medical History-Patient
Statistical analysis
Medical Research
Analytics
Vehicle driver
usage analytics
Citizen, crowd,
corporate activity and
behavior analytics
21
forecast behavior
analytics
Financial stock trading
Analytics
Financial Market social
behavior analytics
Mark Skilton copyright 2014

22. Enterprise Vendor Technologies
Open Source
Enterprise Applications
Examples
Development
Cloud Providers
Performance Management
Wireless and Mobile
Cloud Brokers
Technology Platform Integration
Sterling commerce
Cloud Management Services
Cloud Integration Bus
Social Networks
Big Data Storage, Big Data Analytics
Systems Integrators & Outsourcers
Hypervisors
Marketplaces
Cloud Storage
Data Center Technologies
Security Management
Infrastructure Technology Services
22
Mark Skilton copyright 2014

23. Security & Privacy
Legal, ethics, security, risk, compliance, governance,
Internet
Country &
Dominion
Management
Tier 1 Networks
NSPs
Facilities &
Networks
Perimeter &
Facility
Protection
ISPs
Network Peering
and Interconnections
Employee &
Enterprise
Legal rules
Tier 2 ISP
Tier 2 Network
IP Backbone
IXP
Examples of ISP services include
email, FTP, web-hosting
Public/Private
Network
protocols &
Access
Switches
Internetworking
Public Switched
Telephone
Networks
PTSN
Tier 3 networks
(ISP)
Satellite
Cable
Operators
Legislation &
Competition
rules
Intellectual
Property
DSL, T1, T3 Leased Lines
Identity &
Access
Appliances
Wide Area
Network WAN
4G (3G LTE/SAE)
Gateways
Encryption &
Authorization
Gateways
3G / 3.5G
Femtocell
Wifi
Bluetooth
GPS
Gateways
InfraRed
Local
Area
Network
LAN
RFID
Proximity,
Smart Card
Audit &
Forensics
Certification
& Compliance
Examples
Continuum
Mobile Devices
23
Sensors
Mark Skilton copyright 2014

24. Technology in the Workplace
Resource
Networks
Geographic
Based
Workspaces
Process
Networks
Places
Social
Networks
Internetworks
e.g. immediate
sensory information
Social
Data
Social Networks
Contextual
Telemetry
Platform
Innovation
Facility
Based
Workspaces
Augmented
Based
Workspaces
Device/Sensor
Based
Workspaces
Object/Appliance
Based
Workspaces
“Boards”
Access &
Security
Extended
Collaboration Platforms
Feedback-Response
Physical
“Pads”
Devices
Mobility
Enterprise Applications
Infrastructures
Mobile
“Tabs”
Readers/
interrogators
Big Data
Sensors
Personal / Social /
Corporate
Process & Data
3rd person
viewpoint
Collective
person
1st person
viewpoint
viewpoint
Network Edge
Connector
Data ecosystem
Hyper data
Tags
Sensor Network
Metadata
Embedded Applications
Platform
Integration
Input / Output
Device
e.g. markets,
Communities,
Global events
Process
Sequential
Co-Presence
Spaces
e.g. Collaborative
Information,
communities
Networks and Connectivity
e.g. moving through wifi clouds
Location
Based
Workspaces
Workspaces ecosystem
Presence
Networks
Machine
Data
APIs
Embedded Sensor
Composition
Collective
Physical
Data
Experience/Behavior
Workflows
Sensor
Event-Actions
24
artificial Intelligence
Augmented Intelligence
Intelligence
Mark Skilton copyright 2014

25. The digitization of Workplaces
Workspaces ecosystem
e.g. markets,
Communities,
e.g. Collaborative
Global events
Information,
communities
e.g. immediate
sensory information
3rd person viewpoint
Collective person
viewpoint
1st person viewpoint
25
Mark Skilton copyright 2014

26. The digitization of Workplaces
Data ecosystem
Hyper data
Metadata
Collective
Intelligence
Physical
Data
Augmented
Intelligence
artificial
Intelligence
26
Mark Skilton copyright 2014

27. Convergence of digitization of physical
and Virtual space and time
Workspaces ecosystem
e.g. markets,
e.g. Collaborative
Communities,
Information,
Global events
communities
e.g. immediate
sensory information
1st person
viewpoint
Data ecosystem
Hyper data
Metadata
3rd person
viewpoint
Collective
person
viewpoint
27
Physical
Data
Augmented
Intelligence
Collective
Intelligence
artificial
Intelligence
Mark Skilton copyright 2014

28. Transformation of Workplaces
by Digitization
Temporal Information
View of view
Spatial Information
View of view
Physical spaces
Works
Workspaces
Data and digitization
Convergence of
Physical and
Virtual spaces
Physical location of
persons, objects, buildings
And places
The type and location of data
and its relationships
Domain Workspace
28
Mark Skilton copyright 2014

29. Works
Digitization of Workspaces
Travel - In transit automation
Extended
Personal / Business Community
Contextual relationship augmentation
Room/Facility Augmentation
Contextual
Knowledge augmentation
Physical
Object augmentation
Domain Workspace
29
define a Domain as a Workspace defined by physical and
virtual data and objects associated with that domain
workspace that can work collectively for the ecosystem
Mark Skilton copyright 2014

30. Works
Workspace Technologies
Travel - In transit automation
Personal / Business Community
Vehicle Smart Maintenance
Smart Environmental Monitoring (CSR)
Extended
Integrated real time diary-work scheduler
Smart energy management
Transport event feeds
Real time Sourcing / Supply chain integration
Smart connected Transport scheduling
Intelligent Vehicle Sensors
Smart City Energy Grid
Transport commercial services integration
Shared Task-knowledge work Virtual Social network community tracker
Network Identity Management
Real time performance management
Multi-device communication
integration
Vehicle to Network persistent
Real time Office/location Activity
Smart Resource Management
Internetwork integration e.g. Wireless-Bluetooth
Community Information Grids
connectivity
Information Personalization- Voice commands
Mobile location connectivity
Workflow management
Real time transit event synchronization
Wall, Surface gesture integration
own viewpoint
Personalized multi-media
Bio senor Identity & Access
Bio signature scanning
Internetwork automated transfer
Entertainment/social/Work
Residential, Work Service Integration
Real time living space ambient living
Furniture Space sharing
Collaboration Feedback, Ratings
Location /Local knowledge access
Automated way finding (Map) guidance
Real time event push services
Physical Projection to Multi user eye synchronization
Movement / gesture sensor detectors
Smart Room –object environment integration
Knowledge augmentation
Role based services
auto zoom/in out and location
Bio sensor health scanners
Hydroponics Sensor Integration
“did you know…?”
Real time voice language translation
Dynamic maps/context
Real-time community collaboration
Integrated work and user/device
Ideation, co-creation
Shared Projects Management
Cultural translation e.g. in India cats
Multi-time zone synchronization
are considered bad luck ? no
Image recognition processing
Crowd Source - Ideation
Contextual relationship augmentation
Real-time multi-party work orchestration
Room/Facility Augmentation
Real-time trading and sourcing
Virtual Location collaboration
Wall, Surface gesture integration
3D Movement sensor
Real time activity centric work
management
Location Information support e.g.
Nearest stock , person, assistance
Mixed Virtual and Physical object interaction – VR avatar
Avatar search / response
Preference based communication routing
automation
Integrated workflow –
public / private environments
Contextual
Knowledge augmentation
Spatial augmentation , Virtual Room
Real time metrics dashboard
Multi-device data synchronization
Transparent Surface Projection Depth and projection
Visualization
Mobile device voice translation real time
Smart Pen Device Augmentation
Spatial Project in Context
Co-innovation
Heuristic Design AI
Wall protection video screens
2D-3D Design Visualization
Office Surfaces Information
Live Personal profile , lookup
Virtual Whiteboard
augmentation
Biometric Identification
3D modelling and Simulation
Multi touch displays
Flexible substrate displays
Location up loiad to device – real time
Co-knowledge collaboration Meta data Analytics
on physical objects e.g. electronic paper, Smart Cup
Object Physical Animation
Virtual to Physical image projection
Information transfer, work multiplicity
Ife Sciences Integration
RFID Tags
Embedded Tag
Augmented communication library – context
Object Physics semantic integration
Agent search
Transport / item Identity specification tags
Micro-touch displays
CMB Contact Memory Buttons
of past activity and associations
Physical
Object augmentation
Solar Energy, Home Grid
Multi-purpose device – dynamic use
Historical, Case study Storage/Access/Search
applications in context
Conduction battery charging
Room Embedded Physical sensors
Bio Image search and knowledge access
Smart sourcing and replacement
Complex 3 D assembly simulation
Integrated Object classification and semantic awareness Search
Object to Surface projection – interconnectivity
to Production
Product cluster information
- Virtual model adjustment, input
Physical/Virtual object Integration
Photo sensors
Physical object Bio Sensing e.g Cup
-Tablet /work device to Virtual Projection Device
Real time Device updates
Integration
Automatic proximity on/off sensing – body /location /lighting /touch
Movement 3-axis gyroscope sensors
Multi-form factor support
Accelerometer sensors
Wide angle group projection, social interaction
Virtual reality object Information
Appliance / spare component specification
augmentation
Low Carbon Materials
There is a growing community of objects, sensors and data in these workspaces
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31. Works
Workspace Technologies - Examples
A smart TV can serve as an example of
optimization of human machine interfaces,
in terms of customization and
personalization.
Room/Facility Augmentation
Home appliance control
Virtual Location collaboration
Wall, Surface gesture integration
3D Movement sensor
Spatial augmentation , Virtual Room
Depth and projection
Transparent Surface Projection
Smart Pen Device Augmentation
Spatial Project in Context
Wall protection video screens
Office Surfaces Information
augmentation
Multi touch displays
Virtual Whiteboard
Object Physical Animation
Siemens connectivity lets you control home
appliances through smart technology Appliances
Virtual to Physical image projection
Object Physics semantic integration
Solar Energy, Home Grid
Micro-touch displays
Wide angle group projection, social interaction
Room Embedded Physical sensors
Object to Surface projection – interconnectivity
- Virtual model adjustment, input
Automatic proximity on/off sensing – body /location /lighting /touch
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32. Works
Workspace Technologies - Examples
Personal / Business Community
Smart Environmental Monitoring (CSR)
Integrated real time diary-work scheduler
Smart energy management
Smart City Energy Grid
Smart Retail - Provide web shop
services in physical stores (using Near
field communication NFC and mobile
devices) Use RFID tags, QR IDs..
Shared Task-knowledge workVirtual Social network community tracker
Multi-device communication
integration
Real time Office/location Activity
Smart Resource Management
Community Information Grids
Information Personalization- Voice commands
Mobile location connectivity
Wall, Surface gesture integration
own viewpoint
Bio senor Identity & Access
Internetwork automated transfer
Real time living space ambient living
Residential, Work Service Integration
Role based services
Bio signature scanning
Furniture Space sharing
Collaboration Feedback, Ratings
Real time event push services
Smart Room –object environment integration
Personalized multi-media
Entertainment/social/Work
Physical Projection to Multi user eye synchronization
auto zoom/in out and location
Hydroponics Sensor Integration
Real time voice language translation
Real-time community collaboration
Shared Projects Management
Cultural translation e.g. in India cats
are considered bad luck ? no
Crowd Source - Ideation
Real-time multi-party work orchestration Real time activity centric work
management
Real-time trading and sourcing
Integrated workflow –
public / private environments
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33. Works
Workspace Technologies - Examples
Electric vehicles ecosystem enabling
interactions between different actors
ranging from designers and manufacturers,
to drivers and services providers. An open
web-based system provides real time
control of the smart car data stream,
enabling personal, relevant and timely
services from different perspectives.
Integrated charging stations
Travel - In transit Automation
Vehicle Smart Maintenance
Transport event feeds
Real time Sourcing / Supply chain integration
Smart connected Transport scheduling
Real time performance management
Intelligent Vehicle Sensors
Transport commercial services integration
Vehicle to Network persistent
connectivity
Workflow management
Network Identity Management
Internetwork integration e.g. Wireless-Bluetooth
Real time transit event synchronization
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34. Works
Workspace Technologies - Examples
Augmented lifestyle sensor feedback
Wearable Technology
Data aggregator platform and mobile device app
integration
Object augmentation
Flexible substrate displays
on physical objects e.g. electronic paper, Smart Cup
Ife Sciences Integration
RFID Tags Embedded Tag
Transport / item Identity specification tags
CMB Contact Memory Buttons
Virtual reality object Information Appliance / spare component specificationMulti-purpose device – dynamic use
applications in context
augmentation Low Carbon Materials
Conduction battery charging
Smart sourcing and replacement
Integrated Object classification and semantic awareness
Search
Product cluster information
Physical/Virtual object Integration
Photo sensors
Physical object Bio Sensing e.g Cup
-Tablet /work device to Virtual Projection Device
Real time Device updates
Integration
Movement 3-axis gyroscope sensors Multi-form factor support
Accelerometer sensors
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35. Works
Workspace Technologies - Examples
Translational Research - Bench
to bedside
Provide ability to quickly apply
translational research at the bench
side to the patients on the bed as
personalized care.
Contextual relationships augmentation
Location /Local knowledge access
Automated way finding (Map) guidance
Knowledge augmentation
“did you know…?”
Dynamic maps/context
Ideation, co-creation
Multi-time zone synchronization
Location Information support e.g.
Nearest stock , person, assistance
Movement / gesture sensor detectors
Bio sensor health scanners
Integrated work and user/device
Image recognition processing
Mixed Virtual and Physical object interaction – VR avatar
Avatar search / response
Preference based communication routing
automation
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36. Works
Workspace Technologies - Examples
Personalized Ambient
Monitoring (PAM) Monitor
patents with wearable
technology and room and
movement sensors. Proactive
feedback for patient care
Knowledge augmentation
Geofencing
Real time metrics dashboard
Multi-device data synchronization
Visualization
Mobile device voice translation real time
Co-innovation
2D-3D Design Visualization
Heuristic Design AI
Live Personal profile , lookup
3D modelling and Simulation
Location up load to device – real time
Information transfer, work multiplicity
Co-knowledge collaboration
Agent search
Meta data Analytics
Augmented communication library – context
of past activity and associations
Historical, Case study Storage/Access/Search
Bio Image search and knowledge access
Complex 3 D assembly simulation
to Production
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36

37. Competition is at the Ecosystem level
You have to think of these as nested systems of systems
Business
Environment
Ecosystems
Contextual relationships augmentation
e.g.
Knowledge augmentation
Android
Car Ecosystem
Room/Facility Augmentation and
Travel - In transit
e.g.
e.g.
intelligent
Flight
Smart
Transport
planning
Building
Object augmentation ecosystem
Ecosystem
Content Ecosystems
Added Service
Ecosystems
Effective “smart”
cities, building,
process ecosystems
Effective “appliances”
and connected
embedded object
Ecosystems
Android ecosystem
iOS ecosystem
Windows ecosystem
Ecosystem Domains of Concern
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38. Example – the integrated nested ecosystem –
Smart Car & Intelligent Transport
Knowledge augmentation
In car Brands
Retail services
Entertainment
Car security
Route Planning
Passenger services
Satellite
&
Telecoms
Operators
Contextual Augmentation
Transport In transit
Room/Facility
Augmentation
Accessory
Manufacturers
Smart
Traffic planning
Vehicle to Vehicle
communication
Object augmentation
Virtual
Showrooms
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39. Next phase intelligent spaces
Contextual relationships augmentation
Knowledge augmentation
Room/Facility Augmentation
Travel - In transit
Object augmentation
Create AI based services based on big data analysis of previous and
predicted usage
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40. Modularity and scalable (generative)
Multi-sided Platforms
MultiLoose coupling
Trends to operate across multiple platform coupling
Modularity
Encapsulated
Appliances
Expand to cross domains
Self Reinforcing scalable architecture
Platform centric
(References Yoo, 2010, Henfridsson et al 2013, Kalliinikos et al 2013)

41. Poll – What Workspaces do you see as a
priority for your enterprise ?
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42. This is a Concern of the CxO
Strategic Direction
CMO
CEO
CIO
Brand and market
Direction
CTO
Revenue and
Market Growth
CISO
Warwick Business School
Operating Model
COO
CFO
CHR
CPO
Cost reduction
and
Efficiency / Productivity

43. Open Platform 3.0 TM
A language for the next era of computing , Internet of things
Value and Monetization Lifecycle
New Ecosystems Platform
Social
Cloud
Big data
Mobility
Sensors
Feature
Revenue
Benefits
Domain Systems Solutions
Platform Architectural Domains
OP3.0
Motivation
Benefits
Protection
Development
Impact on Strategic decisions
Impact on Innovators and Leaders
Brand
Object Augmented Domains
http://www.opengroup.org/subjectareas/platform3.0
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44. Open Platform 3.0 TM A language for the next era of computing , Internet of things
Addressing the realities and consequences
- Features and their characteristics that enable ecosystem
compatibility and interoperability
- Revenue Benefits that are derived from managing marketplaces and
connectivity and access to communities and operating systems
- Brand protection and development as competition and ingress into
existing market share is under attack potentially from substitution
and cannibalization from new scalable modular solutions and public
and hybrid systems that have lower entry and adoption barriers into
and across their platform and own ecosystem services.
- Motivation benefits from driving and access skills and compliance
and security preservation and the exploitation of innovators and
new portfolio opportunities.
http://www.opengroup.org/subjectareas/platform3.0
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45. Conclusions
Competition is at the ecosystems level defined by
Domains
Real Big data competitive advantage needs to be defined
in a domain context, not just orchestrator sales products
or solutions.
Rise of modular architectures and scalable (generative)
platforms will enable new forms of competition at
Domain level 2015 onward – needs new Governance and
metrics
Existing Industry players and new innovators market
share will be significantly impact by their ability to work
across ecosystems and define domain workspace
Warwick Business School

46. Q&A
Warwick Business School

47. Thank you
Professor Mark Skilton, Information Systems & Innovation
Management, Warwick Business School
http://www.wbs.ac.uk/about/person/mark-skilton
http://www.linkedin.com/pub/mark-skilton/1/189/968
@mskilton
M.R.Skilton@wbs.ac.uk
Warwick Business School