3. #INBOUND14
Anonymous Visitor Personalization
PROFESSIONAL & ENTERPRISE
Personalize content on your website based on a
visitors’:
• Country
• Device Type
• Referral Source
Discussion point:
Do you have any ideas for how you’d use these
new personalization tools?
4. #INBOUND14
Calendar
ALL CUSTOMERS
A Calendar to help you plan and assign content
and run campaigns across all your channels. It
comes with built-in tasks to assign to other
team members.
Discussion point:
How do you manage all the parts (and
people) involved in executing a
campaign?
5. #INBOUND14
Email Dashboard & Optimizer
ALL CUSTOMERS
A newly designed email dashboard and a built-in
optimizer screen, to help you catch errors,
spam triggers and opportunities for more
effective sends.
Discussion point:
What are some common email pitfalls you
often run into when executing your
campaigns?
6. #INBOUND14
Sidekick
See details about any company right
on their website or in your inbox. Find
new contacts, and learn about existing
contacts between your company and
any prospect.
Discussion point:
Does your sales team use (or
have they tried) Signals? Can you
see Sidekick being useful to them?
7. #INBOUND14
HubSpot CRM
Store details on contacts, companies,
deals, and tasks. Send emails, make
calls, and schedule appointments from
the tools you already use, or from one
convenient interface.
Discussion point:
What CRM system do you
currently use? How well adopted is
your system by your sales team?
11. Finding the Balance between sales and
Marketing
Nail the Basics:
• Start with your Persona – This is who we are
marketing for
• Get the mechanics right - Smarketing can get
complicated quickly. We need a stable
foundation to stand on
28. Turn the workflow around via your CRM
• Use internal properties to start or stop a
workflow
– HubSpot CRM
– Integrated CRM like SFDC
– Directly into HubSpot
• Execute using suppression lists and new
workflows