This document provides guidance on analyzing magazines and their target audiences. It introduces key terminology for describing magazine covers, including denotation and connotation. It prompts the reader to construct 3 sentences explaining the connotations of a magazine cover using proper terminology, and to identify and explain how the magazine appeals to its target audience. The document emphasizes the importance of using precise language and explaining appeals rather than making superficial statements when analyzing magazines.

1. Analysing a
Magazine
Can I describe and evaluate how a magazine
reaches its target audience

2. • Words to talk about magazine covers „properly‟?
Terminology recap

3. • Denotation
• CONNOTATION
More Terms!

4. Example from advertising

5. The ………………… is …………
The connotations of this are
…………………………………….
Asking Alexandria
Asking Alexandria
Asking Alexandria
Asking Alexandria
Construct 3 sentences that explain the connotations in
this cover AND use terminology

6. • Why do we need to consider who the audience is when
analysing the design of a magazine ?
Audience

7. Analyse this!

9. Title:
How does ………….. Magazine appeal to its target audience ?
Consumers are not mindless zombies or
moths. Explain why it appeals !
“People are attracted to it”
“It stands out” So what?!
Explain !!!!!
“It has girl / boy colours on it”
This sounds like
something a year 4 would
say. Be more exact and
accurate
Produce your own

10. • Have you used media terminology
• Have you identified the target audience in detail ?
• Have you EXPLAINED the connotations
• Does this answer the question and explain how the
magazine has tried to capture its target market ?
Complete your analysis and do
another one for a different genre
of your choice and compare the
Review it
two.